Kyle D. Winters Email & Phone Number

Detroit, Mi, Us

Seattle, Wa, Us

• Architected comprehensive brand guidelines, unifying visual identities across platforms, and driving a noticeable spike in brand visibility and coherence, fostering a stronger connection with the audience.• Led strategic brand evolution initiatives, harmonizing design innovation with cross-functional teamwork, resulting in a substantial elevation of brand recognition and resonance within the market landscape.• Innovated the adoption of cutting-edge design tools and software, optimizing design workflows, and bolstering productivity, enhancing project efficiency and delivering high-quality outputs consistently.• Fostered collaborative synergy among marketing units, fostering a consistent brand narrative across diverse campaigns, fortifying brand uniformity and amplifying the impact of marketing efforts.• Initiated visually immersive dashboards, websites, and email templates in collaboration with IT teams, igniting unprecedented user engagement through compelling digital experiences that resonate and captivate the audience.• Contributed to successful cross-functional teams in various design projects, resulting in an increase in website traffic post-redesign and a boost in engagement metrics through strategic graphic overhauls.• Implemented efficient collateral management systems, reducing production time and ensuring consistent representation across diverse marketing materials.• Crafted comprehensive digital design strategies that enhanced user experiences, resulting in an increase in conversion rates and a rise in user retention.

Clients: General Motors (GM), Trane, Meta, MoneyGram, Fifth Third Bank, HAP, Shyft Group • Shyft Group: Developed creative assets for digital/print marketing campaigns, ensuring alignment with brand standards. Contributed to the redesign of brochures and websites, boosting customer engagement. • HAP: Designed health communication materials (brochures, PowerPoint slides, social media) and ensured consistency with corporate identity guidelines, increasing engagement. • Fifth Third Bank: Created multi-channel marketing materials (digital ads, landing pages, brochures), driving brand awareness and product uptake through strategic campaigns. • MoneyGram: Led marketing campaigns across digital platforms, boosting web traffic and social media engagement. Designed visual assets for email, social media, and print collateral. • Meta: Created executive presentations, process flows, and training materials. Managed multiple projects, ensuring consistency with Meta’s evolving brand guidelines. • Trane: Enhanced cross-functional collaboration and design workflows, increasing productivity. Designed animated ads for web and social media, improving click-through rates and engagement. • General Motors (GM): Led UX design initiatives, improving user satisfaction across digital platforms. Delivered UX solutions that exceeded project benchmarks and collaborated with engineering teams for seamless execution.

Southfield, Michigan, Us

• Spearheaded the evolution of the telematics platform design by incorporating feedback and conducting exhaustive usability testing, resulting in a remarkable enhancement in user satisfaction ratings.• Identified crucial areas for enhancement through comprehensive product design tests, leveraging advanced software tools, modeling techniques, and design systems, achieving a notable increase in customer retention rates.• Oversaw strategic design initiatives that significantly amplified engagement and satisfaction levels.

Auburn Hills, Mi, Us

• Directed company rebranding endeavors, facilitating the successful integration of refreshed brand identity elements.• Amplified customer engagement, establishing a robust and resonant brand identity within the industry.• Led strategic design initiatives, harmonizing brand standards across diverse marketing collateral. • Implemented design strategies across art direction, trade booths, packaging, and app development.

Novi, Michigan, Us

• Crafted diverse sales collateral, including impactful brochures, data sheets, case studies, presentations, and newsletters, with a focus on bolstering brand visibility and capturing new clientele.• Orchestrated dynamic sales, marketing, and communication campaigns across multiple platforms, harnessing print and digital mediums to amplify brand reach and drive remarkable sales growth.• Innovated UX-centric design solutions in collaboration with internal and external teams, fostering a marked surge in web engagement and user interaction, ultimately optimizing online conversion rates.

Certificate, Ui/Ux Design

Certificate, Graphic Design / Art Direction

Ba, Philosophy, Advertising

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies