Kyle S. Email & Phone Number

New York City Metropolitan Area

Greater New York City Area

Primary strategic contact for enterprise customers of the Lytics Customer Data Platform. Developed multi-channel, personalized marketing strategies and use cases to address customers' business challenges and drive positive ROI/ROAS.Oversaw management of technical projects such as custom integrations to downstream tools (ESP’s, DMP’s, Analytics, etc.), new product features, and bug fixes.Partnered with clients to perform data audits, ensuring GDPR compliance and CCPA readiness.Partnered with Account Managers to ensure successful renewals and up-sells.

Greater New York City Area

Interfaced with global agency partners and ExxonMobil clients to ensure brand objectives were being met and served as a checkpoint for creative consistency.Developed ExxonMobil Digital Brand Guidelines ensuring global consistency for all digital initiatives including mobile applications, social media, and website launches.Enhanced the ExxonMobil Fuel Finder (store locator) mobile application. Added push notification functionality allowing for efficient communication directly to consumers.

Greater New York City Area

Led San Pellegrino Sparkling Fruit Beverages in their first-ever U.S. activation, which allowed consumers to experience “Three Minutes In Italy” via telepresence-enabled robots they remotely controlled from their desktops. The activation generated approximately 90 million impressions and increased the fan base of the brand's recently launched Facebook page from 3k to 190k.Led digital launch of Nestlé Crunch Girl Scout Candy Bars through social media - considered to be one of the most successful product launches in Nestlé's history. Product sales lifted Nestlé's market share system-wide by +1%.Managed social media for multiple Nestlé brands. Responsibilities included content strategy, brand voice cultivation, campaign/sweepstakes launches, execution of content calendars across multiple social platforms (Facebook, Twitter, YouTube, Pinterest, Instagram), and monthly analytics reports ensuring optimal social engagement and fan acquisition.Re-launched portal site for Baking Division, www.verybestbaking.com, streamlining navigation, organizing content, and stabilizing the platform. Produced a traffic increase over the previous year despite reduced media spend.Led development of 2013 digital and social media marketing plans for Nestlé Crunch and Wonka brands. Developed scopes of work and staffing plans for digital and social media campaigns ranging from 100K to 3.5MM.

Greater New York City Area

Developed a comprehensive annual report detailing competitor activity for Dulcolax.Managed creative development of B2B and B2C materials for Essilor products (Varilux and Crizal).

Greater New York City Area

Worked with the Pillsbury marketing team and creative department, to develop and uphold the integrity of the recently launched “Home Is Calling” brand campaign. Ensured 360 integration throughout all creative executions (TV, Print, Digital, OOH & Public Relations).Partnered with the marketing team to develop strategic blueprints used to guide creative development.Managed optimization of creative communication based on implications from qualitative and quantitative consumer testing.Led two new product launches (Pillsbury Savorings & Pillsbury Sweet Moments).Worked closely with Wendy's National marketing team and creative department, to uphold the integrity of the “That's Right” brand campaign. Ensured campaign integration throughout all creative executions (TV, Radio, Print, Digital & OOH).Led global campaign refresh for CIBA Vision FreshLook contact lens brand. Managed large-scale photoshoots for the development of magazine print campaigns and website re-design.

Greater Boston Area

Authored creative strategies and led multiple broadcast creative projects for A.J. Wright.Developed an integrated marketing strategy for BJ's Wholesale Club's new club openings. Created a program template focused on member acquisition and increased usage frequency.Supervised the development of brand visual language for Vinny T's restaurant chain. Created a brand book to be used by all corporate employees as a means of creating a clear distinction between Vinny T's, and sister brand Bertucci's.

Greater Boston Area

Provided guidance and training to both subordinates as well as supervisors, as the most experienced member of a newly formed McDonald's Boston Region Account Team.Provided leadership in the development of a long-term communications plan designed to achieve client business objectives. Led team in the translation of plan into promotional programs throughout the year, positively impacting client sales.Developed and actively managed McDonald's co-op budgets. Ensured the efficient and productive allocation of funds for client partners.Authored creative strategies and led multiple creative projects (Broadcast, Print, Digital, Outdoor, and Collateral) for regional, as well as national usage.Played a key role in the advertised launch of Newman's Own/Green Mountain coffee in McDonald's Boston Region. I developed a free trial program that accelerated brand recognition, encouraged loyalty and contributed to positive breakfast sales.Played a critical role in award-winning, brand positioning designed to generate awareness for McDonald's commitment to balanced, active lifestyles. Partnered with over 350 New England Health Clubs, to provide consumers with a free 2-week trial gym membership with any McDonald's Premium Salad purchase. Efforts assisted in making the Boston Region the top-performing market in the country for Premium Salad sales.