Lael Hebert Email & Phone Number

Senior consultant in the Data Analytics and Visualization practice.Current role: Program Manager Analyst for M365 FastTrack at Microsoft

Bellevue, Washington, United States

• In this volunteer position, I have contributed to the operation and growth of the organization in many ways including:
• Rebuilt website, resulting in clarified messaging and improved organizational storytelling, a more trustworthy user experience, and easier editing capabilities for volunteer content managers.
• Wrote documents instrumental in the development and growth of the organization including the strategic plan, the mission statement and grant proposals.
• Created a report for the City of Bellevue showing food distribution among nonprofits in the city. Report was used to make decisions around helping residents with food insecurity.

Redmond, WA

• Performed advanced analytics analysis for Microsoft Digital Store (includes the Microsoft store website, Xbox console store and Windows store) such as:
• Recapped and analyzed performance of Microsoft’s Black Friday and Holiday events. Provided recommendations for which onsite pages to invest in, when to target media/advertising, and buy online pickup in store strategy.
• Built a cluster model that was used to plan user targeting and show the value of Microsoft store to partners.
• Created a data set with custom high/medium/low scoring models of usage and monetization for several categories. Used for understanding the overlap between usage groups.

Greater Seattle Area

• Provided digital analytics consulting services for a variety of clients including:
• Analyzed sales and behavior data for the ecommerce website for a large technology company.
• Created a video series of training modules for Adobe Analytics for a multinational telecommunications company.
• Built a model to predict the number of visitors to an app for a leading athletic apparel brand.
• Built and delivered reporting for a newly launched website of a large technology company. Performed quality assurance on web analytics tags by verifying that tags were firing properly and making recommendations for.

Bellevue, WA

• Team lead for a team responsible for delivering rhythm of business campaign reporting for Microsoft Cloud and Enterprise
• Managed stakeholder relationship and assigned duties to team members.
• Defined technical requirements for web analytics reporting, such as writing regex expressions in ComScore DAX to capture multiple URLs.
• Wrote and maintained documentation for ease of communication between team membersWeb Analyst consultant for Bing Ads and Microsoft Advertising.
• Performed all A/B testing analytics tasks including test duration estimates, analysis & reports and follow-up analysis. Went from zero tests to a robust testing program executing dozens of tests a year. After a year.
• Delivered monthly deep dive analysis on a variety of topics website and presented results to stakeholders.

Redmond, WA

· Maintained monthly scorecard of KPIs and other metrics for eight Microsoft Office applications. · Developed a new method for using an untapped data set to track feature usage. Aligned data to other sources to provide a more complete understanding of market data. Became team expert on the data set, and documented best practices for use by product managers.

· Math expert for a line of interactive, digital math and science textbooks for high school. · Hired, trained and managed contractors and interns both onsite and offsite for a variety of writing and editing projects. · Wrote specifications and oversaw development of a software program that accurately grades complex algebra problems.· Wrote or edited.

Ba, Physics And Astronomy

Ms, Mathematics