Laila Beswick Email & Phone Number

United Kingdom

New York City, New York, Us

Driving demand generation at scale across EMEA, APAC and Japan for Celonis.

New York City, New York, Us

Celonis is the leader in Execution Management Systems (EMS) that lifts barriers to execution capacity to maximize business performance. Powered by its market-leading process mining core, the Celonis EMS helps companies manage every facet of execution management from analytics, to strategy and planning, management, actions and automations. At Celonis, we believe that every company can unlock their full execution capacity. Driving demand generation and revenue growth for the International region.

New York, Ny, Us

New York, Ny, Us

Manage European marketing for both Infor Retail and Infor GT Nexus Commerce Network at Infor. Responsible for all demand generation efforts in Europe, working closely with product marketing, industry strategy and sales.

Oakland, Ca, Us

Responsible for creating, developing, executing multi channel marketing programs and campaigns for both awarness and lead generation. Arm and enable the direct sales force with compelling and premium content. Interact, influence and engage with senior business decision makers within the supply chain, logistics, procurement, transportation, finance and IT functions at large enterprises in the UK and Nordics region. Educate the market on Cloud Supply Chain technology and firmly establish GT Nexus as the leader in global supply chain orchestration - The Future Belongs to Networked Compaines.

Austin, Texas, Us

Responsible for driving revenue and pipeline growth for EMEA Systems business by devising, executing and managing regional systems demand generation campaigns and sales programs. Manage an annual campaign budget of over one million dollars. Activities include email, online, social, TM and events and more recently integrated programs and Eloqua Nurture campaigns. Manage all campaign elements from initial concept, content creation, and creative process to agency management, customer database strategy, program execution, and finally measurement. Close collaboration with presales and sales to ensure marketing alignment to business goals. Consistently achieved marketing pipeline goals and qualified lead targets supporting lead conversion to revenue. Some successes include EMEA competitive campaign reporting $20.5M pipeline. Acted as the social media evangelist in the systems marketing team by championing the use of social media both internally and externally in our marketing activities and manage the social media budget. Business owner of the Mission Critical Systems Forum (MCSF) on Linked in. In 2013 developed and launched the futureofthedatacenter.com online campaign voted as one of the 105 Crucial Websites on Data Centers for IT Specialists.

Austin, Texas, Us

Responsible for Storage Marketing programs, planning and implementing storage marketing campaigns across EMEA. Key deliverables include event execution and management, messaging, making recommendations to field marketing while working closely with the corporate campaigns teams and storage sales management. Additional responsibility includes management of sales and marketing programs around upgrades, customer retention, opt-in and data quality.

Austin, Texas, Us

Responsible for the successful execution of EMEA marketing campaigns and sales programs during the Oracle-Sun transition/integration period.

Palo Alto, Ca, Us

Lead the implementation of Sun's new agency outsourced lead generation programme* focused first on new customer acquisition and then on increasing share of wallet in the existing customer installed base. *Volume & Enterprise Server and Storage Telemarketing and Telesales Demand Generation model. Managed UK and Central and Northern Europe territories.-Owner and lead of the entire program from infrastructure implementation, including initial agency selection, telerep/inside sales recruitment and training to campaign execution and pipeline management. -Execution of FY2009 sales strategy to acquire new accounts by executing x86 systems campaigns into the mid market (SMB) to create awareness, new business and generate sales pipeline. -Execution of 2010 sales strategy to focus on Sun installed base by running centralized campaigns across all lines of business (systems, services, software). -Responsible for campaign management, lead quality controls and escalations, tracking lead conversion, opportunity management, optimizing opportunity flow through the sales stages, measuring and forecasting sales accepted pipeline and partner pipeline. -Provided weekly dashboards and management reporting (closed/won deals) and hosted bi-weekly sales calls including opportunity pipeline forecast calls with telemarketing agents, telesales and partner sales and calls with telemarketing agents and inside sales to sustain strong working relationships and achieve common goals. The market play was predominantly in the mid-market/SMB space but moving into FY10 our focus is on our current installed base. Lead generation telemarketing activities are executed for all LOBs through this telecoverage engine now consisting of Telemarketing agents and Inside Sales Reps all based in the UK covering all Europe.

Palo Alto, Ca, Us

Responsible for communicating overall messaging and positioning of Sun's Systems products and defining the CNE systems go-to-market strategy. Enable the execution of go-to-market campaigns allowing for a 35-40% allocation of total program budget. Ensure Sales and Channel Readiness of Systems and Software products. Organise Sales & Partners Trainings on Product Positioning and Competitive Environment using remote training methods such as webinars and podcasts. Analyse product trends and market data, keep abreast of the competitive environment and provide findings to the Sales Director. Created local initiatives and promotions to accelerate demand in the volume space, specifically Blades market. Responsible for leading all major projects owned by Product Marketing and mission critical projects for CNE Marketing.

Palo Alto, Ca, Us

Responsible for implementation and execution of Systems Marketing Campaigns to drive sales accepted pipeline and actual bookings. Drive the adoption of Virtualization, Eco Innovation, x86 and volume SPARC (T-Series Chip-Multi-Threading (CMT) marketing programs in 13 countries. Define and execute on marketing strategy for new fiscal year ensuring alignment with regional sales strategy. Consistently provide sales director and regional mangers with strategic market insight, business intelligence and competitive analysis. Focused more on 1-to-few targeted demand generation events to increase share of wallet in Top 50-100 named accounts and more emphasis on online marketing to break-in the volume market space.

Palo Alto, Ca, Us

Responsible for driving the adoption and execution of corporate services go-to-market programs and activities, managing the full life-cycle of the program from awareness to evaluation and purchase. Development, localization and follow up of demand generation activities including events, emarketing/online marketing campaigns, telemarketing and content for presentation material and collateral. Communication of Sun services marketing strategy, integrating services messaging and content in all product and solution campaigns. Lead team to create two major integrated marketing campaign deliverables deployed by the field (Sun Data Server and Data Center Efficiency). Also created internal services lead generation programs to drive services sales leads and pipeline. Accountable for tracking and reporting on program metrics, lead generation and lead-to-sales accepted pipeline. Possess eMarketing (html) skills for designed and content for monthly internal and channel eNewsletters, including a customer version too. Responsible for quarterly business analysis to the Management Team consisting of executive summary, revenue trends analysis, observations and recommendations. Also kick started the inclusion of marketing programs built into portfolio account plans, based on Sun's customer segmentation model. Excellent executive liaison with Services Sales Director and Regional Managers.

Palo Alto, Ca, Us

Role created to promote and generate awareness of Sun Client Solutions Services at an end user level within the SEE region. Created a services e-marketing strategy to drive up customer interest and adoption of Sun's services capabilities. Rolled out the Sun Services Customer Community– external website/landing page and end user awareness and demand generation newsletter. (This idea has now been expanded to the Global Sun Spectrum Community) Consistently increased opt-ins, click rates and open rates. Responsible for accurate end user information availability and accessibility on SEE sites. Engaged with tele-accounts teams to increase attach rate business by driving promotions at renewals.