Lance Hood Email & Phone Number

Redmond, Wa, Us

Redmond, Washington, United States

Responsible for all aspects of marketing strategy and operations for an innovative identity verification company that seeks to end identity manipulation and associated fraud.

Chicago, Illinois, United States

Following the acquisition of Neustar by TransUnion, I assumed global responsibility for all authentication and account protection products. This includes device-based authentication, OTP-based step-up authentication and call center solutions.

Sterling, Va

Following the acquisition of TRUSTID by Neustar, I have taken on the role of leading the call center authentication product line. This includes setting product roadmap, go-to-market strategies and supporting the product line's direct sales and channel efforts.

Redmond, Wa

Responsible for all aspects of marketing strategy and operations for leader in call center authentication. TRUSTID provides an ownership-based authentication token that allows call centers to identify trusted callers before a call is even answered. This automatic, highly-accurate approach let’s call centers quickly identify callers that should enter trusted flows resulting in reduced operating costs and higher customer satisfaction. Identifying trusted callers so quickly also allows fraud fighting tools to focus on non-identified calls for improved efficiency.

Greater Seattle Area

Led marketing integration following GetInsured's acquisition of Array Health with focus on creating a unified brand identity and merging marketing operations across the two companies.

Greater Seattle Area

Responsible for the full spectrum of marketing functions, including product management, product marketing, branding, communications, analyst relations, public relations and demand generation.- Rebranded company and implemented unique messaging/visual identity across all communication channels.- Built and launched a new web site in 3 months: on time and on budget.- Implemented integrated campaign approach that exceeded qualified lead goals.- Created integrated target account program (composed of email, direct mail and telemarketing) that established engagement with 70% of targeted accounts. - Built lead generation program composed of content syndication, webinars, conferences and other activities leading to an average of 10% growth in marketing qualified leads every quarter. - Contributed to 300% growth in sales in 2 years.- Developed PR program that achieved 25% more media placements than any competitor over the past year.- Created social media program leading to 15% per quarter growth in blog visitors and 20% per quarter increase in social followers (Twitter and LinkedIn).

Bellevue, Wa

Appointed by healthcare EDI software market leader to run product marketing. Responsible for messaging, positioning, sales tools, demand generation programs (direct marketing, SEO/SEM, conferences) and conducting sales and partner enablement. Increased health plan segment sales by 200% in first year. Led launch of new ICD-10 product line leading to #1 market position. Managed 5 product marketing managers and demand generation team.

Bethesda, Md

Responsible for developing new market's for Epok's Federated Acccess Management products. Championed product package targeted at Microsoft SharePoint extranets from concept, to product definition, roll-out, marketing, sales and business development. Led go-to-market execution that enabled Epok Edition for Sharepoint to become the US market leader in its category with high-profile customers in markets including healthcare, financial services, manufacturing, construction, consulting, non-profit and public sector.

Manage all business functions, including sales, marketing, product management, engineering, professional services, customer support, finance, and human resources, overseeing up to 10 direct reports. Developed and executed annual operating plans and budgets. Managed executive team across all functions and across states; defined roles and responsibilities for each direct report selected appropriate leaders of each function, and ensured spending remained within or below budget.

Hired by leading vendor of digital identity software for mobile telecom and financial services to direct all aspects of product development with 20-person team and to oversee marketing department. Emphasis on translating business plan objectives into coherent product definition and development plan. Captured top-level clients and partners, including TCS, Gemplus, ING Direct, Visa, and MetLife. Launched identity service, obtaining 60,000+ subscribers within 2 months, winning Digital World’s 2002 Digital ID World Award for innovation in digital identity. Single-handedly architected company’s software acquisition by Epok, Inc. to provide capital for the company to pursue identity service.

Hired by developer of software system focused on distribution of financial and operational information among payers (insurance companies) and providers (doctors and hospitals) to direct Product Marketing, managed 4 Product Managers and later assumed additional responsibility to manage Engineering and Services teams, overseeing staff of 50. Focused on introducing professional approach to product management and product development.

Bothell, Wa

Promoted by world leader in diagnostic ultrasound (formerly: Advanced Technology Laboratories, Inc. (ATL), acquired by Phillips in 1997) to provide overall business direction for successful image management system products. Oversaw product management, marketing, and network engineering.

Mba, Finance

Financial Executives Institute (FEI) award winner

Bachelor Of Arts, Business Administration