Lance Hood Email and Phone Number
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Lance is an enterprise software product and marketing leader. He has a combined business and technical background that includes more than 20 years of marketing experience spanning the technology, health care and security industries. Prior to joining Shufti Pro as CMO, he was leading the authentication product business at TransUnion. He has held several marketing leadership roles including Chief Marketing Officer at TRUSITID, vice president of marketing at health insurance e-commerce technology companies GetInsured and Array Health. Previously, Lance led product marketing at EDI software leader Edifecs.He has a Bachelor of Business Administration in marketing from the University of Puget Sound and a Master of Business Administration in finance from the Foster School of Business at the University of Washington.
Mobile Notary Of Seattle
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- shuftipro.com
- Employees:
- 22
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Notary And Loan Signing AgentMobile Notary Of SeattleRedmond, Wa, Us
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Chief Marketing OfficerShufti Pro Dec 2023 - PresentRedmond, Washington, United StatesResponsible for all aspects of marketing strategy and operations for an innovative identity verification company that seeks to end identity manipulation and associated fraud.
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Senior Director, Omnichannel AuthenticationTransunion Jan 2022 - Dec 2023Chicago, Illinois, United StatesFollowing the acquisition of Neustar by TransUnion, I assumed global responsibility for all authentication and account protection products. This includes device-based authentication, OTP-based step-up authentication and call center solutions. -
Senior Director, Caller AuthenticationNeustar, Inc. Jan 2019 - Jan 2022Sterling, VaFollowing the acquisition of TRUSTID by Neustar, I have taken on the role of leading the call center authentication product line. This includes setting product roadmap, go-to-market strategies and supporting the product line's direct sales and channel efforts. -
Chief Marketing OfficerTrustid, Inc. Jul 2017 - Jan 2019Redmond, WaResponsible for all aspects of marketing strategy and operations for leader in call center authentication. TRUSTID provides an ownership-based authentication token that allows call centers to identify trusted callers before a call is even answered. This automatic, highly-accurate approach let’s call centers quickly identify callers that should enter trusted flows resulting in reduced operating costs and higher customer satisfaction. Identifying trusted callers so quickly also allows fraud fighting tools to focus on non-identified calls for improved efficiency. -
Vice President Of MarketingGetinsured Dec 2016 - Mar 2017Greater Seattle AreaLed marketing integration following GetInsured's acquisition of Array Health with focus on creating a unified brand identity and merging marketing operations across the two companies. -
Vice President Of MarketingArray Health Apr 2014 - Nov 2016Greater Seattle AreaResponsible for the full spectrum of marketing functions, including product management, product marketing, branding, communications, analyst relations, public relations and demand generation.- Rebranded company and implemented unique messaging/visual identity across all communication channels.- Built and launched a new web site in 3 months: on time and on budget.- Implemented integrated campaign approach that exceeded qualified lead goals.- Created integrated target account program (composed of email, direct mail and telemarketing) that established engagement with 70% of targeted accounts. - Built lead generation program composed of content syndication, webinars, conferences and other activities leading to an average of 10% growth in marketing qualified leads every quarter. - Contributed to 300% growth in sales in 2 years.- Developed PR program that achieved 25% more media placements than any competitor over the past year.- Created social media program leading to 15% per quarter growth in blog visitors and 20% per quarter increase in social followers (Twitter and LinkedIn). -
Avp, Product MarketingEdifecs Mar 2010 - Apr 2014Bellevue, WaAppointed by healthcare EDI software market leader to run product marketing. Responsible for messaging, positioning, sales tools, demand generation programs (direct marketing, SEO/SEM, conferences) and conducting sales and partner enablement. Increased health plan segment sales by 200% in first year. Led launch of new ICD-10 product line leading to #1 market position. Managed 5 product marketing managers and demand generation team. -
Vice President, Product MarketingEpok, Inc. Jan 2007 - Mar 2010Bethesda, MdResponsible for developing new market's for Epok's Federated Acccess Management products. Championed product package targeted at Microsoft SharePoint extranets from concept, to product definition, roll-out, marketing, sales and business development. Led go-to-market execution that enabled Epok Edition for Sharepoint to become the US market leader in its category with high-profile customers in markets including healthcare, financial services, manufacturing, construction, consulting, non-profit and public sector.
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Vice President Of OperationsEpok 2003 - Dec 2006Manage all business functions, including sales, marketing, product management, engineering, professional services, customer support, finance, and human resources, overseeing up to 10 direct reports. Developed and executed annual operating plans and budgets. Managed executive team across all functions and across states; defined roles and responsibilities for each direct report selected appropriate leaders of each function, and ensured spending remained within or below budget.
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Vp Product GroupOnename 1999 - 2003Hired by leading vendor of digital identity software for mobile telecom and financial services to direct all aspects of product development with 20-person team and to oversee marketing department. Emphasis on translating business plan objectives into coherent product definition and development plan. Captured top-level clients and partners, including TCS, Gemplus, ING Direct, Visa, and MetLife. Launched identity service, obtaining 60,000+ subscribers within 2 months, winning Digital World’s 2002 Digital ID World Award for innovation in digital identity. Single-handedly architected company’s software acquisition by Epok, Inc. to provide capital for the company to pursue identity service.
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Vice President, Product Marketing And DevelopmentHealth Systems Technologies 1997 - 1999Hired by developer of software system focused on distribution of financial and operational information among payers (insurance companies) and providers (doctors and hospitals) to direct Product Marketing, managed 4 Product Managers and later assumed additional responsibility to manage Engineering and Services teams, overseeing staff of 50. Focused on introducing professional approach to product management and product development.
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Director Of Image Management BusinessAtl Ultrasound (Now A Division Of Philips) Jan 1995 - Dec 1996Bothell, WaPromoted by world leader in diagnostic ultrasound (formerly: Advanced Technology Laboratories, Inc. (ATL), acquired by Phillips in 1997) to provide overall business direction for successful image management system products. Oversaw product management, marketing, and network engineering.
Lance Hood Skills
Lance Hood Education Details
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Finance -
Business Administration
Frequently Asked Questions about Lance Hood
What company does Lance Hood work for?
Lance Hood works for Mobile Notary Of Seattle
What is Lance Hood's role at the current company?
Lance Hood's current role is Notary and Loan Signing Agent.
What is Lance Hood's email address?
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What is Lance Hood's direct phone number?
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What schools did Lance Hood attend?
Lance Hood attended Uw Foster School Of Business, University Of Puget Sound.
What skills is Lance Hood known for?
Lance Hood has skills like Enterprise Software, Product Management, Product Marketing, Marketing Strategy, Business Development, Sharepoint, Project Management, Identity Management, Saas, Go To Market Strategy, Business Alliances, Cloud Computing.
Who are Lance Hood's colleagues?
Lance Hood's colleagues are Inam Ur Rehman, Muhammad Arslan, Pontus Eidmark, Fakhar Abbas, Rao Asif, Ali Raza, Shahrooz M..
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Lance Hood
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Lance Hood
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