Laura Fox

Laura Fox Email and Phone Number

Head of Consulting, Mintel Americas @ Mintel
Laura Fox's Location
New York, New York, United States, United States
Laura Fox's Contact Details

Laura Fox work email

Laura Fox personal email

n/a
About Laura Fox

Marketing & Research Executive with 15+ years of experience delivering actionable, data-driven insights and successful marketing campaigns for Fortune 500 clients. A change champion who excels in taking action and forming partnerships in a VUCA environment. A cross-functional leader who has nurtured senior stars, developed junior staff, and course-corrected performance issues. A marketing and consumer research SME regularly interviewed across TV, podcast, and print. Obsessed with driving customer value and marketing efficiency. A lifelong learner; constantly curious and open-minded.Specialties: consumer insights, competitive analysis, heuristic analysis, brand strategy, business strategy, creative strategy, design strategy, digital strategy, insight development, workshop facilitation, annual planning, quantitative survey development; qualitative research moderation, people-based marketing, audience development, predictive model interpretation, market segmentation development & analysis, message mapping, communications planning, promotional calendar curation, brand architecture development, portfolio strategy; brand identity development, brand positioning, business development, team management, Acxiom data interpretation, Nielsen data interpretation, Google Analytics

Laura Fox's Current Company Details
Mintel

Mintel

View
Head of Consulting, Mintel Americas
Website:
wm.edu
Laura Fox Work Experience Details
  • Mintel
    Head Of Consulting, Americas
    Mintel Oct 2023 - Present
    London, England, Gb
    View
  • Mintel
    Vice President, Marketing Intelligence
    Mintel May 2022 - Dec 2023
    London, England, Gb
    • Launched the marketing intelligence consultancy function at Mintel• Dynamic and inspiring leader who motivates and supports a department of 20 research consultants, including five senior direct reports.• Advises C-suite and executives from Amazon, Apple, DirecTV, Disney, Target, TLC (Discovery), among other industry leaders from telecoms, retail, DTC, and financial services.• Established research protocols, framework templates, and methodologies to excel actionable insights products by all consultants.• Active voice on Mintel’s Women’s, Multicultural, and PRIDE ERGs.
    View
  • Mintel
    Associate Vice President, Marketing Intelligence
    Mintel Nov 2020 - May 2022
    London, England, Gb
    Developed Mintel’s marketing intelligence solutionLead a team that executes consulting projects for Fortune 500 clients across a variety of industries.Curate unique and innovative methodologies using first and third-party data to answer questions holistically for clients.Developed the launch and content strategy for Mintel’s media monitoring platform Omni.Key contributor to Mintel’s blog and podcast, which resulted in interviews with The Wall Street Journal and CNBC’s Squawk Box.Harness primary and syndicated consumer research to understand what consumers want and why.Oversee supplier relationships for qual/quan and secondary data.Regularly use Mintel, Pathmatics, Media Radar, Nielsen, IRI, Mintel, and Google Analytics.
    View
  • Mintel
    Director Of Insights
    Mintel Sep 2018 - Nov 2020
    London, England, Gb
    View
  • Target Data
    Strategy Director
    Target Data Jan 2017 - Sep 2018
    Chicago, Il, Us
    The RoomPlaceShopkoFLORWayfairNFL, AHL, MLS franchisesACE HardwareCurated online and offline marketing strategies that fully leverage our clients’ first party and third party data to drive revenue Devised audience development strategies to achieve clients’ business growth goalsBuilt annual and short-term marketing plans, including strategic framework, roadmap, communications plan and performance goals Designed and managed ongoing tests to optimize clients’ marketing investmentTracked and analyzed ongoing campaigns, evaluated return, and applied learnings to future programsDeveloped campaign budget matrices Executed competitive marketing analyses to identify gaps and opportunities Accountable for retaining and growing business while turning our clients into raving fans
    View
  • Closerlook, Inc.
    Senior Strategist
    Closerlook, Inc. May 2011 - Jan 2017
    Chicago, Il, Us
    Kraft Heinz - Innovation Team strategic supportNovo Nordisk - Victoza, Tresiba (launch), Levemir, NovoLog, NovoMixTakeda Pharmaceuticals - Trintellix (launch), Entyvio (launch), Amitiza, Dexilant, Medical AffairsTexas Medical Association - insuranceLed large-scale brand digital strategies across a diverse portfolio of clients ($15MM) to drive both short- and long-term growthDeveloped audience segmentation and content strategy through customer research, analysis of market trends and proactive optimization Harnessed results from primary, secondary and third-party research to deliver consumer insights Created templates for communication plans, briefs, and content strategy Collaborated with a cross-competency team of account, creative, technical and analytics Managed complex proposal development and project planning for $5MM to $10MMSupervised a team of five Lead department resourcing meetingsManaged complex digital pharma projects, including responsive websites, RM campaigns, acquisition initiatives and patient-centric videos
    View
  • Quicksilver Associates
    Producer
    Quicksilver Associates Jul 2008 - May 2011
    Chicago, Il, Us
    Zurich Insurance - Commercial, ReinsuranceJimmy John's - Live EventsChurch's Chicken - Global Franchise MenuAccenture - Travel, Consumer GoodsBDO USAZebra Technologies
    View
  • The Weekly Standard
    Reporter
    The Weekly Standard 2007 - 2008
    Covered business and insurance vertical around New England for a leading industry trade publication, including interviews with former Massachusetts Governor Deval PatrickDeveloped and nurtured contacts in corporations and government who served as reliable sources for content, including former Senators Barney Frank and Chris DoddPublished 8-10 stories per week; ranging from in-depth features to short announcement pieces
    View
  • Wisconsin Public Television
    Production Associate
    Wisconsin Public Television May 2005 - Jul 2007
    In Wisconsin - weekly magazine show. On-camera interviews, human interest pieces, Wisconsin-themed stories Web content manager, delivered a 10% increase in overall traffic to WPT.org

Laura Fox Skills

Writing Consumer Insight Social Media Online Marketing Digital Strategy People Management Web Content Digital Media Photography Digital Marketing Integrated Marketing Strategic Planning Strategy Web Content Writing Editorial Video Online Advertising Content Strategy Internal Communications Marketing Creative Strategy Editing Consumer Insights Email Marketing Marketing Strategy Analytics Copywriting Indesign Interpreting Data Storytelling

Laura Fox Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    History

Frequently Asked Questions about Laura Fox

What company does Laura Fox work for?

Laura Fox works for Mintel

What is Laura Fox's role at the current company?

Laura Fox's current role is Head of Consulting, Mintel Americas.

What is Laura Fox's email address?

Laura Fox's email address is lf****@****tel.com

What schools did Laura Fox attend?

Laura Fox attended University Of Wisconsin-Madison.

What skills is Laura Fox known for?

Laura Fox has skills like Writing, Consumer Insight, Social Media, Online Marketing, Digital Strategy, People Management, Web Content, Digital Media, Photography, Digital Marketing, Integrated Marketing, Strategic Planning.

Who are Laura Fox's colleagues?

Laura Fox's colleagues are Joe R., Paris Hogan, Marcin F., Noel Vasquez, Chris Tinnon, Branden Marks, Justine Olson.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.