Laura Fox Email & Phone Number

London, England, Gb

London, England, Gb

• Launched the marketing intelligence consultancy function at Mintel• Dynamic and inspiring leader who motivates and supports a department of 20 research consultants, including five senior direct reports.• Advises C-suite and executives from Amazon, Apple, DirecTV, Disney, Target, TLC (Discovery), among other industry leaders from telecoms, retail, DTC, and financial services.• Established research protocols, framework templates, and methodologies to excel actionable insights products by all consultants.• Active voice on Mintel’s Women’s, Multicultural, and PRIDE ERGs.

London, England, Gb

Developed Mintel’s marketing intelligence solutionLead a team that executes consulting projects for Fortune 500 clients across a variety of industries.Curate unique and innovative methodologies using first and third-party data to answer questions holistically for clients.Developed the launch and content strategy for Mintel’s media monitoring platform Omni.Key contributor to Mintel’s blog and podcast, which resulted in interviews with The Wall Street Journal and CNBC’s Squawk Box.Harness primary and syndicated consumer research to understand what consumers want and why.Oversee supplier relationships for qual/quan and secondary data.Regularly use Mintel, Pathmatics, Media Radar, Nielsen, IRI, Mintel, and Google Analytics.

London, England, Gb

Chicago, Il, Us

The RoomPlaceShopkoFLORWayfairNFL, AHL, MLS franchisesACE HardwareCurated online and offline marketing strategies that fully leverage our clients’ first party and third party data to drive revenue Devised audience development strategies to achieve clients’ business growth goalsBuilt annual and short-term marketing plans, including strategic framework, roadmap, communications plan and performance goals Designed and managed ongoing tests to optimize clients’ marketing investmentTracked and analyzed ongoing campaigns, evaluated return, and applied learnings to future programsDeveloped campaign budget matrices Executed competitive marketing analyses to identify gaps and opportunities Accountable for retaining and growing business while turning our clients into raving fans

Chicago, Il, Us

Kraft Heinz - Innovation Team strategic supportNovo Nordisk - Victoza, Tresiba (launch), Levemir, NovoLog, NovoMixTakeda Pharmaceuticals - Trintellix (launch), Entyvio (launch), Amitiza, Dexilant, Medical AffairsTexas Medical Association - insuranceLed large-scale brand digital strategies across a diverse portfolio of clients ($15MM) to drive both short- and long-term growthDeveloped audience segmentation and content strategy through customer research, analysis of market trends and proactive optimization Harnessed results from primary, secondary and third-party research to deliver consumer insights Created templates for communication plans, briefs, and content strategy Collaborated with a cross-competency team of account, creative, technical and analytics Managed complex proposal development and project planning for $5MM to $10MMSupervised a team of five Lead department resourcing meetingsManaged complex digital pharma projects, including responsive websites, RM campaigns, acquisition initiatives and patient-centric videos

Chicago, Il, Us

Zurich Insurance - Commercial, ReinsuranceJimmy John's - Live EventsChurch's Chicken - Global Franchise MenuAccenture - Travel, Consumer GoodsBDO USAZebra Technologies

Covered business and insurance vertical around New England for a leading industry trade publication, including interviews with former Massachusetts Governor Deval PatrickDeveloped and nurtured contacts in corporations and government who served as reliable sources for content, including former Senators Barney Frank and Chris DoddPublished 8-10 stories per week; ranging from in-depth features to short announcement pieces

In Wisconsin - weekly magazine show. On-camera interviews, human interest pieces, Wisconsin-themed stories Web content manager, delivered a 10% increase in overall traffic to WPT.org