Laura Rice Email & Phone Number

Oversaw the creation and execution of comprehensive B2B marketing strategies, campaigns, and budgets to enhance brand visibility and drive business growth, while analyzing marketing data to inform strategic decisions and provide actionable insights.• Designed and executed the company’s strategy for industry events significantly boosting engagement and attendance. Utilized Pardot email campaigns and social media promotions to drive booth traffic and ensure high attendance at customer appreciation events. Developed an ROI tracker using Salesforce to monitor prospect progress through the sales funnel.• Developed and launched the Shields Webinars program, collaborating with internal and external stakeholders to schedule and select engaging topics. Through strategic planning, team preparation, and multi-channel marketing, achieved over 20% annual growth in attendance.• Worked closely with internal stakeholders to develop compelling content for white papers, pitch decks, and other marketing collateral.• Managed a team of marketing professionals and external partners, fostering a collaborative and innovative work environment.

Wayne, Pennsylvania, United States

Planning, procurement, and execution of various projects in preparation for the upcoming phase 2/3 clinical study, including:• Led development of brand materials for investor and board meetings, including efficacy and safety data• Pre-market planning for social media strategy• Implementation of all major companywide projects, including accounts payable processes, tracking and managing new and ongoing contracts, cross-departmental budget management.

King Of Prussia, Pennsylvania

Develop and execute HCP and consumer facing marketing campaigns to successfully drive growth and awareness for the Genomind Professional PGx Express test to make Genomind THE mental health company, including:• Partner with vendors and agencies to develop and track all strategic digital marketing efforts to build awareness and drive client acquisition. Ensure approach and requirements for multi-channel tactical plans were understood and interpreted appropriately for quality delivery and execution, making optimization recommendations where needed.• Built and led email marketing strategy, to gain awareness and drive client acquisition, utilizing Salesforce CRM platform and purchased lists. Continuously test campaigns utilizing segmentation, personalization, and A/B testing to provide the best experience for end users. Exceeded industry average open rate at 21%.• Responsible for all aspects of trade shows and events, including but not limited to the planning, execution, and management of shows and events from conception to lead follow up. Align shows and events with strategy and business goals. Increased leads by 50% from previous year.• Oversee $4 million marketing budget, managing expenses to maximize the impact of available resources while staying within budget.• Coordinate the creation of all marketing collateral from start to finish, which encompassed working with graphic designers to design marketing pieces, route through internal teams for approval, and collaborate with printer to ensure quality end product.

King Of Prussia, Pa

Drive patient and physician-oriented digital marketing activities for the US launch of the company’s flagship PMA-approved implantable medical device for the treatment of morbid obesity, including:• Design, test and implement direct-to-consumer digital advertising campaigns, including Google Ads, display advertising, Facebook, and Instagram ads, and track relevant analytics.• Developed email marketing strategy and content to nurture web leads, including testing and optimization; achieved open rates and click-through rates that significantly outperform industry averages. • Managed ongoing website updates by communicating with various stakeholders, including customers, sales force, marketing teams, and senior management. • Design and implement regional digital marketing efforts by collaborating directly with national sales force and physician customers to meet localized needs and opportunities.• Present ideas and final deliverables to senior management about marketing programs, strategies, and budgets.• Support OUS marketing efforts by collaborating with distributors across Europe, Canada, Australia, and the EU.

Greater Philadelphia Area

• Manage social media channels, including Facebook, Instagram, Twitter, LinkedIn, YouTube, Google+, and track engagement.• Developed and managed patient support group on Facebook, a leading driver to convert leads into patients• Acquire patient testimonials, including sourcing and managing photography/videography vendors.• Create content marketing materials (write blog posts, eBooks, etc).• Develop marketing materials for patients and physicians, including presentations, brochures, advertisements, etc.• Conduct primary and secondary market research, including patient surveys and industry research.

Greater New York City Area

• Manage collaboration with outer market representatives, Research Analysts and Art Directors to collect materials in order to create national media kits for 50+ markets.• Supporting the development, implementation and execution of marketing materials and presentations to support sales team and revenue growth.• Generate, edit, publish and share daily social media content across all platforms to connect with community members. Work closely with Social Media Strategist to build and execute social media strategy as well as optimize company pages within each platform.• Develop email strategy, creating content for weekly industry E-Blasts, reaching 7,000+ clients. Track email campaigns and make necessary changes to improve click through rate.

Greater New York City Area

• Maintain a good working relationship with all Account Executives, internal personnel and clients.• Provide good customer service with all requests on behalf of the Account Executive with external clients, including agencies and out-of-home buying services.• Process advertising contracts, work orders, production agreements, completion reports and all paperwork used to complete the sales process.• Develop effective proposals, contracts and maps through use of CMS / IMS systems for the Account Executives.• Work directly with top National Account Executives in order to increase sales through the compilation of effective campaign ideas, proposals and marketing materials.

Greater New York City Area

• Assisting attorneys in preparing legal documents and correspondence.• Perform administrative responsibilities including answering calls, distributing mail and messages to attorneys.• Lead social media integration within the Company, including updating Facebook, blog and maintaining daily activity.• Manage email marketing through use of Constant Contact. Generate emails and release to thousands of contacts.

Greater New York City Area

• HTML coding for custom email creative. Emails hosted on different sales tools for an array of clients, including AT&T Mobile Marketing Bistro.• Use of CSS and HTML coding to assist in the development of websites.• Technical support for troubleshooting and software installation.• Perform quality assurance testing of creative across browsers.• Interact with Account Management team regarding timelines and code completion.• Manage all email marketing; approximately 10 released per week.

Greater New York City Area

• Internal liaison between the creative and account departments for internally routing projects.• Proof, edit and correct all current jobs, ensuring accuracy and timeliness.• Acted as Account Executive on ongoing job, providing direction for copy and design based on Client expectations.• Compiled data, statistics and supplementary information to maintain research activities.• Completed numerous office administrative duties including answering phones/directing calls and greeting visitors.

Greater New York City Area

• Maintenance of office library, including cataloging, distribution, and data management of periodicals.• Used Excel to organize the entire library computer database, which encompassed Rolling Stone Magazine, US Weekly, and Mens Journal.

Greater Philadelphia Area

• Interview various students, faculty, and staff for published stories• Edit articles to strengthen writing skills

Bachelor Of Arts And Science, English

Digital Marketing Circuit

Mastered the tools to create a brand strategy, gain critical insight with metrics, and engage with customers on social media.