I am a senior marketer and lifelong learner, who takes a strategic, enquiring mindset and people-first approach to help organisations unlock and embed continuous improvement. I use data and audience insight to innovate within current channels and create new products that deliver positive ROI. As a lifelong learner, I’ve developed a few strings to my career bow that add value to the people I work with:* Trained marketer: I have a Mini MBA in Marketing and am CIM trained. In a world of hype about the next big thing in marketing, I’ve learned from the best teachers what works again and again.* Campaign strategist with commercial acumen: I look after full-cycle marketing from research to strategy to execution. At the RCM I set and managed commercial targets for events that saw income increase by 18% year-on-year.* Team leader: I’m a graduate of the BBC’s leadership programme and currently have a strong approval rating from my team, with a low attrition rate. * Digital transformation: From ebooks to apps to digital project management tools, I have implemented digital transformation within teams for over a decade. * Data and analytics: My English literature degree and training at the Open Data Institute come in handy for being able to interpret and tell useful stories from data to track ROI.* Change management: People consistently tell me I’m at my best when leading on new initiatives and helping teams think beyond the status quo. I help organisations ask questions of themselves that push them forwards.* Coach and mentor: People have the best answers within themselves and I’m skilled at asking the questions to get them there. I work with my team as a manager coach and with outside professionals as a career mentor. I’m good at this because I care about people and have been described as ‘unshockable’.* Range: I’ve worked for established brands, startups and boutique agencies including BBC, Royal College of Music, Jesus College Oxford, Taylor & Francis, Hachette UK, Open Data Institute, Energy Systems Catapult and TEDxLondon. I transfer insights and opportunities across industries and working environments.