Lauren O'Brien Email & Phone Number

Raleigh, Nc, Us

• Serves as the main point of contact for the companies largest B2B customer • Collaborates cross-functionally with the executive, sales, marketing, and engineering teams• Runs engineering ceremonies including: planning, demo, retrospective as well as daily stand-up to ensure the companies top priorities are always addressed while maintaining open communication • Manages and maintains the teams Asana board distilling complex problems into clear goals and requirements for the design and engineering team • Participates in the creation of the product process - from research, execution, to release

Cary, North Carolina

• Served as the only Account Manager for all existing and new clients, balancing numerous live campaigns at a time• Provided customers with consultative solutions to ensure the timely delivery of campaigns according to client KPIs and needs • Established the entire campaign process from: development, implementation, optimization and post campaign analysis • Owned & delivered data insights and recommendations to clients for future campaigns/initiatives

South Burlington, Vermont

• Established and grew a Sales Operations team of six to support the entire Sales department • Created and implemented Sales Operations tools and procedures that scaled with the rapid growth of the company • Owned the entire order management process for the Sales department including order processing, stock allocation, and post order communication • Developed project planning materials including: quotes, proposals, vendor registration, and supplier forms in a timely fashion • Worked cohesively with finance to set up credit lines and resolve overdue invoices with customers

Winooski, Vermont

• Was the sole owner of the media rate card • Approved all inventory reservations and pricing discounts within order management system • Acted as a liaison between Ad Operations, Account Strategy, and CPG Sales to flag potential delivery issues due to overbooking, trafficking changes, and nuances across all network properties • Built and monitored 1st & 3rd party audiences both in the ad-server and data management platform (Lotame)• Alerted and trained Ad Operations, Account Strategy, and Sales on new product offerings • Monitored network health on a weekly & monthly basis - tracking key metrics across all platforms

Winooski, Vermont

• Worked with the CPG Sales Team and a team of Account Strategists to develop advertising strategies based on individual campaign goals and KPIs • Single handedly onboarded the team to a new order management system, DFP Sales Management • Managed a team of media planners and approved all price reductions for the company• Built and owned the media plan creation for high profile clients as well as new pilot advertising opportunities

Winooski, Vermont

• Built lasting relationships with clients and served as the main point of contact for inbound requests• Responded to RFPs and created media plans to meet both sales and client requests • Responsible for on-going campaign management • Organized campaign kick-off calls and worked with client contacts to collect necessary campaign assets • Compiled PowerPoint decks with screenshots post campaign

Winooski, Vermont

• Tracked and reported in digital product metrics using Google Analytics to support sales team• Provided data points for account management team to increase product breadth per retailer • Was accountable for daily social media messaging and measurement • Increased Twitter referrals to the company website by 1,020% from May to July 2012• Constructed competitive analysis reports on retailer mobile applications to identify opportunities and threats