Member of the leadership team for GroupeConnect, a Publicis Groupes' cross-agency solution for Bank of America. Client lead for all Bank of America sport sponsorship projects.

As an Advisory Board Member for Branding and Brand Strategy, I provide expert guidance on shaping brand identity and positioning. I advise on key branding decisions, ensuring alignment with market trends and business goals. My role focuses on enhancing brand equity and driving long-term value through strategic branding that resonates with target audiences.

As part of a curriculum focused on advertising, sport, globalization and media, I bring students real-world insights and expertise in marketing and brand strategies within the unique context of the sports, technology and entertainment industry.

Led WIN Reality rebranding with the articulation of a new brand platform including new brand promise, brand pillars, personality, tone of voice, messaging, USPs, and a new visual identity. Responsible for the production of an all new suite of creative assets and their roll out across all touchpoints of the customer experience from advertising to packaging. Leader of the brand and creative team.

As the leader of the Brand & Creative team at Zwift, I spearhead all advertising and promotion, brand content, design, social media, branding initiatives and the cross-functional effort to improve and harmonize the Zwift customer experience across all channels.

I lead Brand & Communications at Zwift, the fitness platform born from gaming. We’re on a mission to make more people, more active, more often. We use the fun of gaming and the power of communities to inspire and encourage every body to turn their fitness goals into achievements, from start to finish, wherever your finish line is.www. zwift.com

Pioneer of handmade hospitality, onefinestay is creating a new way to travel in the world's greatest destinations. As Chief Brand and Marketing Officer, my responsibilities cover Branding, Integrated Marketing and Communication campaigns, Partnerships and all the other aspects of onefinestay go to market and demand generation plan. I am thrilled to help shape the onefinestay brand and redefine luxury hospitality and lifestyle.

So&So is an invitation-only community of world class, independent creatives, MarCom Strategists and bold clients, working directly together on a project by project basis. So&So offers a new kind of relationship between creatives and brands based on talent curation, reactivity, flexibility and collaboration. hello@soandso.studio

Leading the Global Brand Creative Team in the articulation of all strategic and creative brand fundamental elements (strategy, positioning, voice, personality, style guides and visual identity) and in the development of global brand communications platforms and experiences.Key achievements include:- articulation, implementation and socialization of Netflix values, personality, tone of voice and visual system.- creative development and launch of brand integrated campaigns to support Netflix launch or activities in regions.- development of Netflix global brand tagline "Netflix See What's Next" and implementation of the "See What's Next" creative platform.- launch of the multi-awarded Makeit project including Netflix Switch and Netflix Socks, initiatives that each generated massive press coverage and 1B+ social media impressions.- redesign of the Netflix brand icon considered as one of the 10 best new logos of 2016.

Responsible for the brand strategy, creative development and production of all multi-channel Brand Advertising platforms for Netflix in Europe incl. the launch campaign for France, Germany, Luxembourg, Belgium, Austria, Switzerland, Italy, Spain, Portugal and Brand campaigns for UK, Ireland, The Netherlands and the Nordics.

In charge of the Infiniti (Nissan's premium brand) account globally before taking the lead of the adidas account for all FIFA World Cup 2014 activities.

• 360° leader for Louis Vuitton global account. Key projects included Core Values campaign (multi-awarded at Cannes Lions, Clio, Epica, Webby, DA&D, ADC, etc.), Craftsmanship campaign, brochures & publications, online advertising, store openings and in-store events and communication, digital strategy incl. the redesign of the Louis Vuitton website and ecommerce site.• Head of Business Development: led the New Business and In Business development of the agency.

Responsible for the advertiting and 360 degree communication for Nestle Waters (Perrier, Vittel, San Pellegrino, Quezac), GSK (Synthol, Advertising) and Herta (Nestle Group).

In charge of all the Tier 1 worlwide communication initiatives for Nike, including World Cup 2002, Euro 2004, Creativity in Sports + specific product lines / projects such as ACG and Footlocker.