Laura Guido Email & Phone Number

Chicago, IL, US

Naperville, Illinois, United States

• Lead the company’s SaaS transition by developing GTM strategies and sales enablement materials for new product launches, including internal and external communications to ensure effective product education and adoption
• Own digital marketing strategy, including SEO, website management, and social media, driving integrated marketing initiatives and high-quality lead generation
• Pioneered a unique event experience at a major industry conference by introducing a claw machine booth concept, which increased attendee engagement, generating over $600K in pipeline

Naperville, Illinois, United States

• Led full company rebrand efforts, collaborating closely with executive leadership to ensure strategic alignment on value pitch and messaging, positioning the brand as a leader in lifecycle cost management
• Built and optimized landing pages for ads, event registrations, and email marketing campaigns, utilizing automation between HubSpot and Salesforce to streamline digital logistics and enhance the customer journey
• Collaborated with Sales & SDRs on demand generation initiatives, assisting in lead qualification from inbound sources, including events, webinars, and content marketing efforts
• Managed social media content strategy by creating a monthly content calendar, integrating various channels to ensure cohesive messaging and engagement across platforms

Greater Chicago Area

• Managed the company’s social media accounts by creating, scheduling, and tracking content on Hubspot, averaging a 43-percent follower growth on LinkedIn
• Collaborated in a brand and website review, developing new graphic assets for Sales and HR departments while defining the organizational mission more clearly
• Updated changelog on Zendesk every two weeks to effectively translate and communicate product releases and API changes to our clients

United States

• Worked closely with GM, managed all operations of the location including merchandising, marketing, personnel, inventory management, safety, and training
• Provided solutions through consultative selling and establish brand value
• Aided in driving store results to achieve $1M in sales
• Established and maintained relationships with doctors and served as liaison to store personnel

United States

• Supervised employees and oversaw day-to-day business operations
• Assembled marketing materials for new product launches
• Displayed strong customer service and professionalism in all customer interactions

Aurora, Illinois, United States

• 1 of 2 students selected: responsible for representing 15,000 district student body
• Prepared biweekly reports on internal student affairs to be presented to the administration, teachers, parents, and staff at the school board meetings
• Attended monthly school board meetings
• Interviewed student organizations, D131 staff, and students ranging from elementary to high school to keep up to date on student affairs