Lee Larson Email & Phone Number

Grand Rapids, Mi, Us

Sioux Falls, Sd

• Cultivated long-term, professional relationships with clients and media partners• Strategically assessed client opportunities within paid media• Collaborated with clients and executive teams to determine marketing campaign objectives and measurement• Managed client media budgets and ensured project receivables were completed within expected timelines• Negotiated annual contracts and multimedia buys• Evaluated usability of client data and collaborated with media partners to… Show more • Cultivated long-term, professional relationships with clients and media partners• Strategically assessed client opportunities within paid media• Collaborated with clients and executive teams to determine marketing campaign objectives and measurement• Managed client media budgets and ensured project receivables were completed within expected timelines• Negotiated annual contracts and multimedia buys• Evaluated usability of client data and collaborated with media partners to create custom target audiences• Lead the media department in proprietary, analytics-based Marketing Intelligence Programs• Developed and presented paid media plans to clients• Built analytics reports; transformed data into concise, actionable recommendations• Analyzed the changing structure of outbound and inbound marketing strategy• Wrote and reviewed contracts with detailed stipulations in order to benefit clients• Sent advertising files and instructions that coincided with media buys Show less

Brookings, Sd

• Formed and monitored the operating budget for The Collegian (student newspaper)• Balanced accounts, invoiced advertisers, collected revenue and paid invoices for The Collegian and KSDJ (student radio station)• Managed newspaper delivery staff, calculated advertising commission and authorized pay

Brookings, Sd