Laura Lefèvre Email & Phone Number

London, England, Gb

• Led the New Product Development area which is responsible for rolling out all innovative Products, beyond our core transfer service. • Worked directly with the SVP of Product on defining the vision and strategy for new Products.• Drove the partner selection process and turned the product vision into action by recommending a delivery plan with a combination of partner and internal capabilities.• Built business cases, assessed feasibility and defined functional and non-functional requirements, with Finance, Legal, Compliance, Product and Engineering teams.• Supported product discovery, prioritisation and development based on a deep understanding about our user needs, market positioning and company's strategy.

London, England, Gb

• Worked directly with the CEO International on the market strategy.• Identified opportunities and improvement requirements by leveraging market insights, internal data and discussions with business owners.• Provided leadership and support to Design, Product and Engineering teams when defining and prioritising Product improvements for specific markets.• Supported legal and compliance assessments by articulating business models and user flows.• Recruited and coached a project manager to deliver strategic initiatives for the company.

London, England, Gb

• Launched the core money transfer App and Website in 6 new sending markets including Malaysia, the 3rd largest market in Asia.• Led a large cross-functional project team to successfully deliver time-sensitive and complex launches.• Coordinated new license application preparation and participated to Central Bank examination interviews.• Negotiated the commercial partnership with a new payment processor and drove the operational delivery of the service.• Worked closely with Product, Engineering and Commercial teams to define and deliver localisation requirements.

London, England, Gb

• Spearheaded the strategic growth of WorldRemit’s volumes of transfers sent to wallets in Africa, APAC and LATAM by launching 12 new partnerships including one with the largest mobile wallet provider bKash, 30 million customers.• Took actively part in WorldRemit’s PR strategy by speaking to public audiences of over 100 professionals at multiple events in the UK, US and Rwanda; multiple TV interviews including for the BBC and CNBC channels.• Defined a Mobile and Digital partnership roadmap and performance reports for senior management.• Led commercial negotiations with partners and coordinated the operational delivery with cross-functional teams.

Issy-Les-Moulineaux, Île-De-France, Fr

• Leveraged entrepreneurial and project management skills to develop a fast-growing mobile money wallet business named ‘Orange Money’: EUR200 million revenues and 35 million customers in 2017, 90% growth since 2013 - within the international Telecommunication Group Orange.• Led the granting of 7 new EMI licenses and establishment of new financial organisations across Africa as well as a new central compliance office. • Coordinated work of teams in-country through more than 10 on-site missions across Africa.• Deployed compliance audits over 4 subsidiaries and significantly improved compliance levels with corrective action plans.

Issy-Les-Moulineaux, Île-De-France, Fr

• Took the responsibility of all B2C and B2B products and services, accounting for 85% of the company’s turnover.• Led a team of 3 people to deliver our business objectives including the preparation of seasonal campaigns and new product launches.• Presented roadmap plans and strategy to company’s EXCO on a weekly basis.• Won the Firefox award of “Best Marketing Campaign” amongst all 15 Orange subsidiaries in Africa for our go-to-market strategy and delivery for a revolutionary low-cost smartphone developed by Firefox and Orange.• Drove the whole revamp of our B2C prepaid plans, entailing coordinating market studies, business plans and go-to-market strategy.

Issy-Les-Moulineaux, Île-De-France, Fr

• Launched all new added-value services of Orange Uganda with an annual budget of EUR1 million. • Obtained the Gold prize of the “International Business Volunteering” competition organised by the French Ministry of Foreign Affairs, for East Africa and Silver prize for Africa.• Delivered partnerships with UNICEF, the British Council and the Association of Micro-Finance Institutions of Uganda to commercialise an internet solution for rural areas.• Led the social media strategy, leading a team of 10 persons; achieved + 50,000 likes on Facebook.

Master'S Degree, Business Administration And Management, General

Bachelor, Business

Education record

Baccalauréat 'S', Mathematics