Marketing Technology Lead (Crm)
Currentβ’ Winner of WorldRemitβs employee recognition scheme.β’ Leading the migration and implementation of the new mobile engagement platform (Braze).β’ Managing technical requirements of platform migration from Emarsys to Braze.β’ Leading the implementation of all CRM channels including: email, push notifications, in-App messaging, web push, in-Browser messaging, social (Facebook/Instagram), content cards, SMS etc.β’ Leading the implementation of marketing and transactional emails. Including: DNS, authentication, subdomains, custom unsubscribe/preference centre pages, template development, ReturnPath integration, IP warming two IPβs etc.β’ Leading integrations enabling app deeplinking (Branch), ReturnPath, MoveableInk, translations, and email/inApp template building tools (Taxi for Email).β’ Managing Engineering sprints during ESP migration. Involving creation of tickets, sprint planning and prioritising workload.β’ Including project managing everything from scoping, providing detailed requirements, liaising with the Product Owners, and testing on the CRM side.β’ Ensuring smooth data flows between the existing and new ESPβs. E.g. unsubscribe data synchronisation.β’ Training the CRM team on best practice for Braze campaign building, as well as API's, scripting etc.β’ Integration of pricing API; used for displaying live FX rates and corridor prices.β’ Developing complex multi-channel campaigns, including a highly personalised abandon basket programme and FX alerts using a real-time API.β’ Documentation creation to assist the CRM team and maintenance of data points (data dictionary) and ensuring the team are using them correctly.β’ Ensuring scalability of data solutions and tech stack as channels grow.β’ Management of direct reports.