Johnny Devitt Email & Phone Number

London, England, Gb

London, London, Gb

Dublin, Ie

Led marketing department through the merger of Paddy Power and Betfair

London, England, Gb

Chief Marketing Officer with full brand, digital & social, CRM, marketing tech and insight / analysis oversight for the Betfair business.

London, England, Gb

Director of online marketing was responsible for the direction of online acquisition, CRM, Marketing Insight as well as onsite merchandising across all markets of focus for the businessWorked on:-Getting more involved with through the line planning-Developing CRM campaign management-Site merchandising to drive incremental betsLearned the real value of through the line media planning

London, England, Gb

Worked On-Driving the acceleration of acquisition using online channels -Making data available as close to real time as possible so as to enable CRM to take timely action and to enable cost per acquisition across channels-Creating and evolving social & display media strategyLearned the value of being brilliant at the basics.

Dublin, Ie

Held various roles within the team; including management of the affiliates and partnership teams. Worked on:-Creating a single source of all marketing data within one platform-Stakeholder management when goals for some can cause challenges for others-Paid social media strategy and measurement-Mobile media strategy, tracking and ad servingLearned how flawed attribution can be and that understanding the incremental impact of marketing performance is what counts.

Dublin, Ie

Joined the Financial Spread Betting & CFD product in Paddy Power. Worked on product development, client retention and reactivation, product marketing and cross selling to the core Paddy Power base.Learned the importance of knowing a product & how to position it; how important an influence a brand can be from both a positive / negative perspective and finally how important building marketing measurement capabilities into the core of an internet product is.

Dublin, Dublin, Ie

Joined IPSI a subsidiary of Irish Life and Permanent Plc a provider of third party services to the life assurance industry.Worked on a variety of products, client launches and projects at a time when the web and web services were evolving rapidly. Did significant amounts of coding, specification writing, testing and project management.Learned the necessity of building platforms that scale. Also observed first hand the importance of modular/object based approaches to development.

Worked for various start ups in Dublin and Belfast that I met at networking events.Did a lot of late night coding & learned about the emerging web technologies.Learned that many people have fantastic ideas but that the key is how you take the idea and develop it.

Gb

Joined the PwC Management Consultancy Services graduate scheme in the technology services division.Worked on a variety of projects in the public and private sector and contributed on a number of proposals. Became a coder, and trained on technology architecture.Learned the necessity of having development methodologies and clear specifications for large scale IT development.

Bachelor Engineering, Mechanical

Education record