Lena Clark Email & Phone Number

Houston, Texas, United States

Provide Chevron’s senior HR leaders with timely, creative and strategic communications counsel, which helps them achieve their internal business objectives. Develop and implement communication plans and products consistent with the overarching corporate narrative. This includes, but is not limited to, the creation of leadership messages; change management communications; stakeholder engagements; and web and video content development. Establish metrics and employ best practices to improve communication effectiveness.

Houston

Managed and executed various strategic internal communications to more than 3,000 employees in Texas, New Mexico and Colorado. Served as a project manager, writer and producer of several internal newsletters. Managed digital content to promote project innovations and employee success stories. KEY ACHIEVEMENTS • In three months, gained leader trust to serve as the Houston PIO on MCBU’s pandemic incident response team. Began immediate collaboration with new stakeholders to distribute timely communications on returning to the workplace process. Prior to Houston PIO appointment, collaborated heavily with the overall business incident response team to create and distribute workforce updates and guidance on working remotely. • Worked with corporate affairs peers to be an early adopter of a new email measurement program (PoliteMail) so our communications efforts can be measured and demonstrated to senior leaders. During the four-month measurement period, demonstrated employee engagement and readership based on content. Revealed a higher-than-average average readership of 60 percent. • Conducted an internal communications audit and added process to the deliverables through creation of production schedules with tangible dates for the newsletter publications. • Became our department’s Microsoft Teams SME bringing my knowledge to help improve team collaboration and information dissemination. • Pre-pandemic, integrated with management and third-party advertising agency to support the final approval and development of the business’ new brand vision and values campaign. • Supported senior leader communications through message/presentation development.

Houston, Texas

Create & execute strategic internal communications and engagement programs that promote BP's downstream learning & development resources to more than 19,000 global employees. Key Achievements* Increased academy reach to downstream employees on Yammer by 600%. * Launched the downstream academy portal & TRIPLED traffic to the site upon strategic & tactical comms efforts. * Managed the academy's first six-part global webinar series under tight timelines & holiday-constrained resources. Nearly 98% of participants indicated they better understood the available learning resources & would apply the tools to develop their capabilities. * Deployed & increased use of key a downstream resource by 40%. Within three-weeks, collaborated globally to deliver and promote a guide that helps staff understand their role in career development. * Increased downstream attendance for BP-wide global learning events by 40%. * Fostered integration & partnership with several global downstream comms leads to gather & evaluate their plans and create our own holistic 2019 academy comms plan. * Coordinated global downstream learning fairs to bring the academy presence to existing business events for better employee engagement.

Houston

Key Achievements*Developed and executed a multi-faceted, strategic communications plan that provided safety and security awareness around a growing corporate campus faced with great change and redevelopment.* Orchestrated highly-effective quarterly interactive town hall sessions that fostered great two-way discussions about important initiatives impacting the organization. Upon effectiveness measurement, learned staff felt it was the best town hall session they ever experienced at BP.* Worked with global communications counterparts to develop and adapt new workplace guidelines and a strategy to communicate them. * Despite initial employee reluctance, changed perceptions of a major technology deployment through the execution of effective change management communications. Post-implementation evaluation demonstrated staff were accepting of the change and pleased with communications messaging and delivery.* Produced large-scale open house events to increase awareness and educate staff on campus changes and amenities.

Houston

Contract role of the above BP internal communications manager position.

Houston

Key Achievements* Provided embedded change management communications consulting at BP for an internal technology deployment.* Partnered with executive leaders to produce a communication program, which also included the production of an advocacy leadership videos, newsletters and face-to-face information sessions for the program.* Conducted in-depth stakeholder analysis and created engagement plans tailored for each deployment location to communicate technical deployment milestones to key audiences.

Houston

Key Achievements* Directed daily marketing, media relations and communications activities for up to five energy and construction clients.* Counseled and trained executives on media relations; developed media scenarios used in training sessions and critiques.* Developed technical articles for several energy trade publications, press releases and communication plans.* Created a comprehensive media campaign for American Electric Technologies for their IPO, generating a 400 percent increase in exposure and winning a Public Relations Society of America (PRSA) Bronze Award.* Organized media events to promote client launches, products and achievements.* Managed junior staff members and managed client budgets.

Houston

Key Achievements* Increased employee understanding of the company’s total compensation package through an awareness campaign focused on informing staff through a variety of communications channels.* Conducted live-on-air telephone interviews with media to discuss power restoration efforts on several occasions, which was broadcast to more than 1.2 million customers in the Houston viewing/listening area.* Executed strategic communications for HR-related initiatives; including benefits, learning and development, policies and employee initiatives.* Helped promote and create awareness about the company’s new internal learning resource --- CNP University and provided insight and content editing advice for online instructional videos related to ethics.* Worked closely and built relationships with senior leaders to understand business drivers that influenced the development and implementation of strategic plans.* Collaborated with various third parties to achieve communications goals, including Hewitt Resources to understand benefit changes for employees and retirees; and advertising agency, internal designers and video staff to produce a variety of corporate advertisements that included copywriting and editing of local print ads.* Served as editor-in-chief and writer for the company’s print and electronic newsletters. Developed and maintained internal newsletter style guide. Assisted with content and production of the annual report.* Created speeches, talking points and presentations for corporate executives; supported several internal business functions with strategic communications.* Wrote content for the intranet and external website.* Project managed and executed various aspects of corporate branding and sponsorships.

Houston

Key Achievements* Created a comprehensive marketing campaign to brand InteleTrac radio frequency identification (RFID) software to oil companies.* HIred and collaborated with a design team to generate a strong brand identity for the company and technical data sheets that didn’t previously exist.* Produced a national user group convention and managed and facilitated the event flow, breakout sessions and presentations, showcasing SAT Corporation as a sector leader. **Wrote and edited marketing and communications collateral, including press kits, brochures, marketing emails and technical product sheets; garnered positive media placement features in trade industry publications.* Planned, hosted and moderated web seminars for the company’s software product.* Produced bylined articles for company executives in trade magazines.

Houston

Wrote and edited technical manuals for Compaq/HP servers

Houston

* Developed creative content for sporting goods direct mailers, weekend newspaper fliers and marketing content. * Worked with a dynamic team of creative professionals to produce phenomenal advertising on a weekly basis.

Houston

Wrote technical manuals for car dealership software.

Bachelor Of Arts (B.A.), Journalism

High School Diploma