Leonardo Mendes Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

São Paulo Area, Brazil

São Paulo Area, Brazil

São Paulo Area, Brazil

São Paulo Area, Brazil

Webinar - Descomplicando a Mídia Programática

- Own local media partnerships for ROIx's TVxtender product;- Be the face of ROIx in Programmatic Media & AdTech&Data Commite;- Drive Media & BI teams to meet advertisers goals;- Build relationship with major Portals and own price negotiation;- Understand all inventory sources and types of integration in order to get the most valuable traffic according to campaigns KPI's;- Understand all programmatic terms (their meanings and usage of each one - DSP, DMP, SSP, AdExchange, Header Bidding, programmatic direct, PMP and many others);- Identify new inventory sources and maintain good knowledge of online traffic landscape and changing trends;- Support Account Management and Sales team in their commercial effort;- Data analysis to achieve advertisers KPI's;

São Paulo Area, Brazil

- Own the local media partnerships for Vizury's Web Convert product & Mobi Convert product- Exceed market growth goals by managing your pipeline and live publishers in accordance with the standards expected- Prospect for new publisher partners and respond to inbound request- Secure new publishers by contacting small – medium size publishers & networks with a view to secure access to high value, high performing inventory- Own price negotiations, discrepancy resolution, integration support and invoice reconciliation for local partners- Track publisher performance and support AM to optimize the performance- Be the face of Vizury in the local market and contribute towards building the Vizury brand- Resolve any traffic issues on an as-needed basis- Identify new inventory sources and maintain good knowledge of online traffic landscape and changing trends- Where applicable liaise with international colleagues for global deals- Provide information to AM's and Sales team in order to help them to close/recover business- Analyze campaigns performance to understand what can be done to raise the buying reach

Rio De Janeiro Area, Brazil

- Responsible for Campaigns management and optimization- Traffic Manager- Email marketing actions- Trainings (operational and sales team)- International Relationship (customers and publisher); - Planning of strategies using seazonal actions and special negotiations with publishers and customers- Publishers prospection- Proposals to the sales team- Negotiation with customers- Management of RMX campaigns- Problems solution in general (technical issues, discrepancy issues with customers, creative ways to avoid problem running campaigns)

Brasil - Rj

Performance campaigns of internal products (Viamore, Zé Moleza, Mestre dos Concursos and Viamore) and another big clients (like 300k monthly budget); Develop planning and proposal to all the clients in order to increase their investment and to achieve all of their goals; negotiation with big portals and verticals (Globo.com, Terra, IG, R7, Microsoft) using their remaining inventory specially for retailers (buying CPMs and CPCs at low prices - ROS); email marketing actions by CPD ; Google Analytics analysis for customers to understand their visitors behavior and work on creative/materials to improve the conversion rate; management of Clicks2leads campaigns (affiliate network of iBrands – internal company of Elogia); analysis of email marketing campaigns (creative, subject, sending time, sending day, landings) in order to get better ROIs; creation of control reports; prospect of emailers to improve our reach.

Responsible for the Afilio (Hi-Midia affiliate network) technical area; Campaigns management; Traffic Manager; Email marketing actions; Trainings (sales team, operational and customers); International Relationship (customers and publisher); Planning of strategies using seasonal actions and special negotiations with publishers and customers; publishers prospection; lectures and presentations about affiliate marketing.

Education record

Education record