Facilitated the 203-2024 program year of Youth Leadership Exchange and Youth Council of OKC under the umbrellas of Leadership OKC and The City of OKC. In this time, I was able to increase awareness of YLX programming through social media and grassroots efforts. This lead to an increase of 160% of Instagram followers, 407% increase in engagement, and increase in count of unique applicants for the upcoming program year of 108%.

Social media manager + specialize in digital marketing. Manage social media strategy and execution, ensuring it upholds the credit union’s business goals and brand standards, as well as supports traditional marketing and campaign initiatives. Serve as subject matter expert for digital marketing, giving strategy recommendations for email marketing, display advertising, et. al. Measure results and analyze effectiveness of digital media initiatives and ROI in supporting the credit union’s goals. Maintain awareness of trends within the financial industry that may affect marketing and evaluate and research new technology, media and concepts. Facilitate relationships with cross-functional teams to express Marketing’s views and recommending development of policies, products and services to enable the credit union to better serve our members.

Proactively managed the client relationship, as liason and trusted advisor for all communications and digital marketing needs. Served as subject matter expert by having a clear understanding of the client’s business, industry and competitive landscape to determine the best communications strategy. Educated clients on best practices, new technology benefits and how to best integrate services into the client’s organization to measure and increase ROI. Responsible for the successful development and execution of strategic and integrated public relations and digital media initiatives into the client’s overall business strategy. Managed a team of people, ensuring the team provided the utmost level of client service while managing profitability of the team. Led team to perform strategic public relations, social media marketing, digital marketing and content marketing to support client promotions, marketing and public relations goals and events. Applied client’s business metrics and traditional marketing efforts to ensure tight integration of digital and public relations strategy.

Served as client liason and trusted advisor for digital marketing needs. Served as subject matter expert by having a clear understanding of the client’s business, industry and competitive landscape to determine the best digital and social strategy. Educated clients on best practices, new technology benefits and how to best integrate services into the client’s organization to measure and increase ROI. Responsible for the successful development and execution of strategic digital initiatives into the client’s overall business strategy. Managed a team to perform strategic social media, digital and content marketing to support client promotions, marketing goals and events.

Managed marketing communications including promotions, advertising, public relations, social media strategy, website, print materials, as well as measuring the effectiveness of all programs and ROI. Maintained awareness of trends within the financial industry that may affect marketing and evaluate and research new technology, media and concepts. Coordinated work with advertising agencies, designers, printers and vendors. Produced relevant content for a variety of channels, that supported the credit union’s brand and position as industry market leader.

Maintained brand standards, managed social media and web site content, developed and distributed company e-newsletter, coordinated sponsorships and donation requests, planned and implemented special events, coordinated advertising campaigns, created and managed in-store signage, assisted with store merchandising, communicated marketing efforts to employees and other related marketing duties.