Led a mission critical division through the unexpected loss of former VP; supported staff and students in times of deep racial and social unrest; managed impacts of significant institutional leadership changes; and worked to mitigate impacts of a global health crisis on students and employees.Member the President’s Cabinet and Operations team. Chief enrollment officer for the Fort Collins campus while providing support and consult to the CSU Pueblo and CSU Global enrollment teams. Critical stakeholder for system and campus level IT initiatives. Managed the allocation of an $11 million operating budget for a division of 160 employees.Charged with crafting and implementing a leadership philosophy and strategy for the directors of the Access Center, Admissions, Financial Aid, and Registrar, a group responsible for· Planning, implementation, direction, and evaluation of all activities relating to the recruitment, enrollment, and continued success of students,· Working with partner institutions and programs to positively impact the college-going rate and 2nd fall retention of Colorado resident students, and· Execution of a financial aid strategy focused on maximizing equity in student success while meeting enrollment goal and supporting the fiscal health of the institution.

Dual report to the Vice President for Enrollment and Access and the Vice President for External Relations, with responsibility for the strategy, coordination, and integration of all enrollment communications across those divisions and academic and student support units across campus.Within the Division of Enrollment and Access, the AVP had a dotted reporting line to the Director of Admissions and had direct and primary responsibility for re-engineering all engagements with prospective students and their families. In addition, managed the content and delivery of marketing campaigns and communications to prospective and admitted across the Division of Enrollment and Access. Within the Division of External Relations, the AVP had direct and primary responsibility for developing and implementing narrative and strategic brand message for enrollment functions across all media in both the Enrollment and Access and External Relations portfolios.

Charged with managing the high-level public content, organization, and structure of the Colorado State University website.Responsibilities included managing the department business and communications strategies, budget allocation and income generation, establishing organizational structure and goals, and talent management for 8 professional staff members. Charged with creating timely and brand-relevant content to advance the University’s marketing and communications strategies; represented the department and the University Web Committee on assigned committees and at appropriate meetings; and provided counsel and services to the University, its constituent colleges, academic departments, and agencies.

Responsible for the ongoing development, assessment, and improvement of all aspects of electronic communications and technology initiatives.Charged with providing professional content and compelling information to support the advancement of the division and the university through electronic communications and a constituent-focused web presence; provided counsel and services to Colorado State University, its constituent colleges, academic departments and agencies on web development and communications; and the management of 7 professional staff members, including hiring, evaluation, scheduling and termination.

Reported to the Executive Director and served on the leadership team. Responsibilities included all facets of undergraduate student recruitment, with a focus on those related to student-initiated contacts (email, phone, visits to campus, mail, etc.).Collaborated with campus entities to develop and enhance marketing and recruitment programs, materials, and presentations, and worked with off-campus constituents to enhance the image of the University statewide. Supervised a staff of 15 who performed related duties in these areas. Responsible for continual evaluation and update of student recruitment web site including usability and navigation, attractive and appropriate design elements, and appropriate and accurate content targeted at prospective students and their families. Additionally responsible for initiating and implementing the office intranet.

Responsible for all facets of undergraduate student recruitment, including student visits to campus, phone consultations, college fairs, presentations, and written correspondence, with focus on diverse and underrepresented populations.