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Marketing operations professional that enhances campaign effectiveness through meticulous database management and advanced segmentation strategies. With expertise in marketing automation, I've streamlined workflows using HubSpot, boosting global lead nurturing and scoring processes, resulting in tangible improvements in campaign attribution.Collaborating closely with cross-functional teams, I've strengthened sales and marketing alignment, ensuring that our technology stack is both robust and efficiently utilized. My approach is data-centric, leveraging analytics to track pipeline performance and measure KPIs, which has been pivotal in pinpointing opportunities for continuous improvement and maximizing ROI.
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Demand Operations ManagerCrowdstrike Nov 2024 - PresentRemote, Us
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Senior Manager, Marketing Operations (Global)Recorded Future May 2022 - Oct 2024Somerville, Ma, Us• Designed and managed over 50 dashboards/700 reports for the global Go-To-Market team to identify ICP leads and reduce follow-up times, track campaign performance and attribution, and measure the health of the marketing funnel for accurate forecasting.• Improved audience list segmentation to drive ICP attendance in field campaigns (20% increase each quarter) and win back unengaged ICP contacts via tailored emails (over 14,000).• Became subject-matter expert for all tools in the marketing tech stack, including admin role for both Salesforce and HubSpot, and acted as first point of communication for new requests and troubleshooting. Developed marketing enablement materials for reduced training time.• Collaborated cross-functionally with marketing, sales, and product analytics teams to deliver nurture workflows for free trials of all product offerings for customers that alerted sales of individual usage for improved messaging and identify optimal cross-sell opportunities. -
Manager, MarketingClear Ballot Group May 2017 - Apr 2022Boston, Massachusetts, Us• Implemented HubSpot CRM and CMS systems, resulting in a 20% increase in mass email open rates, 25% reduction in website bounce rate, while improving pipeline reporting and sales activity vibility.• Tracked and reported marketing program metrics across 15 territories and national campaigns, facilitating automatic territory valuation for Sales Team, optimizing lead generation efforts.• Orchestrated events including conferences, user groups, and business review meetings to support business objectives, fostering lead generation, customer feedback, and interdepartmental alignment.• Analyzed data for business reports, including customer satisfaction surveys (NPS +89) and deal win/loss analysis, presented findings to decision makers, and implemented recommendations. -
Key HolderM0851 Jan 2016 - Mar 2017Montréal, Québec, Ca• Pinpointed activities that created operational bottlenecks, worked with management to resolve.• Utilized technological capital to empower employee moral during routine procedures.• Fostered a high conversion atmosphere by generating individualized sales pitches.• Frequently researched product technical specifications and industry trends. -
Brand AmbassadorBanana Republic / Gap Inc. Jan 2015 - Nov 2015San Francisco, Ca, Us• Promoted to L2 due to managerial recognition of effectiveness at customer engagement.• Oversaw register closing, daily shortage prevention and monitoring.• Trained new employees in “Fit” sessions and coordination consulting (~25 sessions).• Maintained inventory and Executed theft reduction strategies leading to recognition for leadership in loss prevention yielding multi-unit decrease in loss-per-day at location. -
Sales AssociateGap Inc./Old Navy Jul 2013 - Aug 2015San Francisco, Ca, Us• Provided individualized support to customers to generate sales alongside conversion.• Aided with visual merchandising, especially with items that initially had slower sales.• Trained new employees in “Fit” sessions and coordination consulting• Maintained inventory and Executed theft reduction strategies leading to recognition for leadership in loss prevention yielding multi-unit decrease in loss-per-day at location
Levi Smith Skills
Levi Smith Education Details
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Suffolk UniversityInformation Systems Minor -
Maranacook Community High SchoolGeneral Studies
Frequently Asked Questions about Levi Smith
What company does Levi Smith work for?
Levi Smith works for Crowdstrike
What is Levi Smith's role at the current company?
Levi Smith's current role is Demand Operations Manager @ CrowdStrike.
What is Levi Smith's email address?
Levi Smith's email address is le****@****lot.com
What is Levi Smith's direct phone number?
Levi Smith's direct phone number is +120786*****
What schools did Levi Smith attend?
Levi Smith attended Suffolk University, Maranacook Community High School.
What are some of Levi Smith's interests?
Levi Smith has interest in Social Services, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Levi Smith known for?
Levi Smith has skills like Customer Service, Public Speaking, Sales, Leadership, Social Media, Retail, Microsoft Excel, Microsoft Office, Microsoft Word, Teamwork, Time Management, Fashion.
Who are Levi Smith's colleagues?
Levi Smith's colleagues are 👤 Antonio Parata, David Svacha, Sonam Pahariya, Vikram G., Curtis Johnson, Nick Futter, Matthew Marr.
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