Lexi Williams Email & Phone Number

With 10 years of digital and print media experience, I have a knack for finding, telling, and packaging stories that inspire, entertain, and resonate with readers. My current freelance capabilities include writing articles, conducting talent interviews, editing, and project managing.

Works directly with CEO to shape brand and content strategy both internally and for clients.– Define and shape brand ethos, including core values and mission– Craft comprehensive audience personas and compelling brand narratives that resonate with them– Maintain brand consistency and guidelines across channels– Collaborate with cross-functional teams and stakeholders– Write copy for websites, email nurture and lead gen campaigns, and rebrands

New York City Metropolitan Area

Instrumental in the launch of Dorm Therapy, Apartment Therapy Media's newest home decor and design publication for college students, including: – Hiring, managing, and editing a team of 20 student contributing editors– Ideating, assigning, and editing a minimum of 5 new articles per week– Conceptualizing original Dorm Therapy franchises, including "Aesthetic on A Budget," "It's Giving...," and more– Identifying and liaising with potential talent and influencers for feature opportunities– Collaborating with Growth team to ideate, assign, and manage assets for social video concepts

Greater New York City Area

Promoted from Associate Editor in November 2021

Greater New York City Area

Researched, pitched, wrote, and edited web content, including coverage of pop culture and entertainment, news and service pieces, and interviews with top winemakers, prominent members of the restaurant industry, and celebrities Developed "Wine and Wellness," an original digital franchise Secured, conducted and wrote interviews featuring Hilary Duff, Dwyane Wade, Jenny Lewis, Carly Pearce, Josh Groban, Giada DeLaurentiis, Lewis Black, and moreOversaw social strategy and executed day-to-day content for WS Instagram, Twitter and Pinterest; provided support for Facebook Optimized editorial content for social platforms by crafting copy, selecting images, and enhancing overall story packaging based on data-driven insights Tracked performance of social posts (i.e. clicks, engagement, reach) to strategically inform future social and editorial decisionsAssembled and edited biweekly email newsletters with a cumulative list size of more than 100,000 subscribersManaged database of more than 1,500 recipesTrained new hires and editorial interns

Greater New York City Area

Copy and line edited 1-2 blog posts weeklyAdvised on overall editorial, creative and social media strategyConsulted on launch of startup food and lifestyle blogGenerated story ideas, wrote and edited weekly blog posts on Miami's hot spots and eventsAttended and covered events on behalf of publicationHelped conceptualize and execute an in-studio studio photo shootPromoted from Editorial Intern, May 2016

University Of Miami

Oversaw day-to-day editorial operations for University of Miami student magazine, including developing concepts, assigning stories, working with freelance and staff writers, and top-editing all contentDeveloped new talent; managed and mentored junior staffersContributed writing to DistractionMagazine.comPlayed key role in helping Distraction win national awards for editorial and design: CSPA Gold Crown Awards 2015 and 2016, ACP Pacemaker 2016, 2nd place CMA Four-Year Feature Magazine of the Year 2016

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

Copy and line edited stories for startup women’s site

Greater New York City Area

Built media lists, crafted pitches and press releases, updated social media accounts, brainstormed strategic media placement ideas for lifestyle clientsSecured coverage of client Sunstruck in the New York Times

Miami, Florida

Pitched, researched and wrote articles for website and print magazineCopy edited and fact-checked all print and web contentAttended events on behalf of the publicationTranscribed interviewsReported directly to managing editor

Bachelor Of Science (Bs), Honors Communication, Journalism

Activities and Societies: Distraction magazine, Rho Lambda national sorority leadership society, Order of Omega honor society, Golden Key.

Education record