Liam Long Email & Phone Number

London, Gb

London, England, United Kingdom

• Working with licensees to improve operational processes and deliver revenue growth through operational change/optimisation.• Setting goals, defining KPIs and planning CRM approaches and content with relevant personnel.• Data and insight analysis.• Supporting training and marketing activities.• Assisting the onboarding of new clients to the Playtech platform.• Producing project plans, reports and audits on operator sites.• Updating relevant stakeholders on status as required.

• Providing customer service via email/phone for UK and international clients (Finnish/South American/Canadian) across multiple gaming brands (fansbet/sportnation/redzone/VIE/Lucky Dino)• KYC and SoF/ SoW requests and review per UKGC and MGA license agreements. • Monitoring user betting patterns/behaviour escalating to relevant departments, recommending account limitations to be implemented by trading/marketing/RG • Research and development of marketing campaigns and promotions.• Implementation of anti-money laundering checks on clients’ accounts as per licensing terms for risk and fraud prevention. • Manually rewarding specific customer portfolios in relation to on brand offers and specific to user engagement. • Identifying and assessing customer needs to achieve satisfaction.

Hammersmith

• Managing a portfolio of 250+ Clients• Account manager for the UK market; creating client processes and procedures. (focusedon the development of standard procedures and best practiced)• Calculating and creating customer tier structure & Implementing strategies and procedures.• Building exclusive customer offers, giving clients a seamless journey,creating specific marketing campaign’s in relation to new products being released (casino/slots).• Implement marketing campaigns across varied channels and platforms (for achievementand redevelopment of promotional strategies) Including upsellin• Management of maintaining rewards budget and resource planning for new clients..• Provide weekly campaign analysis using Adobe campaign tool and Tableau campaign tracker reports. Reporting on key KPI metrics such as open rates, click through rates, unsubscribes and actives.• Monitor key CRM metrics and look to improve engagement through test and learn.• Organising and attending events.• Legal compliance of the account management team .• Reporting on the monthly overall performance for VIP clients using Business Insider analytic tool (NGR,GGR, Turnover,User activity, Marketing results)

Hammersmith

• Provided customers with solutions to their queries by using the appropriatemethods/tools.• Compile odds on popular sports including American sport fixtures across the globe, monitoring prices & liability. Making informed decisions trading of live game data.• Produce and analyse figures of markets ensuring the company sustains viable risk management, ensuring the quality and accuracy of the generated data.• Liase closely with the Marketing department to ensure correct markets are promoted, maximising turnover.• Produce event reviews aiding customers to make informed decisions & increase turnover on highlighted events.• Build sustainable relationships of trust through open and interactive communication bybeing the first point of contact for the company.• Working closely with sportsbook/ casino /RPF / RG and compliance teams to achieve the most user friendly/efficient experience for customers.• Customer intelligence, including reviewing customer transactions and escalate wherenecessary.• Reviewing the status of sports events, including monitoring risks/margins.• Fraud and Risk analysis of customers.• Creating monthly reports on customer reviews of the product and which was provided tothe back end team for implementation.