LHV Group is the largest domestic financial group and capital provider in Estonia. With more than 400 000 customers using LHV's banking services, our mission is a better access to financial services and capital.As a Growth Manager my role is to lead a team of 3 talented professionals while focusing on the private customer segment. Taking charge of designing and implementing customer lifecycle strategy and onboarding, while driving growth through data-driven experiments. Committed to deliver exceptional experiences that foster long-term customer loyalty.

Transitioned from building the brand for youth segment to driving growth in private and business segments. Collaborated with cross-functional teams, helped to execute impactful campaigns, and measured success through data-driven insights.

Joined the company upon recommendation (this time not related to football, tough) and embarked on a mission to establish a robust brand presence in the youth segment, coupled with significant growth targets. Over the course of four years, from 2018 to 2022, achieved remarkable results, growing the client base from 13,000 to more than 65,000 in the youth segment.Additionally, played a pivotal role in promoting financial education among the youth by representing LHV in the Financial Education Committee of Estonian Banking Association. From September 2020 to December 2021, successfully led the committee in collaboration with the EBA managing director.

Got an invitation by my teammate to apply for a job in the Office of the President (playing football has really had a positive impact on my career).

I briefly joined Veriff as a Verification Specialist when it had less than 10 employees. One of the highlights was partnership with LHV, who became the first bank in Estonia to offer private individuals the ability to identify themselves and open accounts through a secure video bridge.

I wanted to play football in Tallinn during summertime, so I had to find a job.