Alison Lilly Email & Phone Number

Vancouver, Bc, Ca

- Developed and executed B2B lead generation programs through website registration, driving increased web traffic, adoption, and product awareness.- Created diverse content across platforms like YouTube, LinkedIn, and Facebook, utilized for both external campaigns and internal communication.- Established collaborative relationships with cross-functional teams to deliver strategic campaigns.- Spearheaded a successful social media campaign, achieving over 2M impressions and surpassing engagement benchmarks.- Enhanced brand presence by targeting developers with impactful social campaigns and innovative engagement strategies.- Represented SAP BTP Free Tier through interviews and hosting a YouTube Series, reaching thousands of viewers and supporting conference efforts.

Vancouver, British Columbia, Canada

Vancouver, Canada Area

- Established robust partnerships with suppliers and community stakeholders to drive multi-channel campaigns across in-store, external events, and digital platforms, boosting brand visibility and sales.- Orchestrated digital and social media strategies, doubling the digital audience through innovative campaigns and influencer collaborations.- Achieved key metrics including coupon redemption rates (5-40%), a 20% increase in basket size, and a 25% rise in overall sales.- Directed sponsorship and community events to secure positive media coverage, revenue growth, and sales enhancement.- Led community outreach efforts, fostering relationships with non-profits and local communities to elevate brand awareness and drive revenue through various channels.

Vancouver, Canada Area

- Oversee client and guest management, addressing inquiries, coordinating transportation, accommodation, activities, and hospitality logistics.- Track, manage, and coordinate client and guest itineraries, ensuring all special requests are fulfilled during events.- Spearhead the development of creative communication materials to enhance event experiences.- Experienced in the sports and leisure industry, managing events for high-profile clients including the Masters Golf Tournament in Augusta and Palm Springs Resort.

Vancouver, Canada Area

- Planned and executed diverse events to engage consumers and promote the brand across BC and Yukon markets.- Managed media relations, product launches, and award submissions to boost brand exposure.- Identified strategic sponsorship and advertising opportunities to enhance brand awareness.- Collaborated with Marketing Director and sales team on customized marketing programs.- Conducted sales analysis, monitored industry trends, and assessed competitor activities.- Contributed to brand planning, forecasting, and budgeting efforts.- Oversaw BCLDB marketing programs, compiled sales reports, and facilitated supplier visits.- Created branded materials using Adobe Creative Suite.

Vancouver, British Columbia, Canada

- Developed a booking process for event space in the TELUS Garden for key stakeholders, internal team members and community non-profit partners.- Developed and implemented a competitive revenue model based on market trends, establishing an internal billing process in collaboration with Finance.- Managed day-to-day client and team operations at TELUS Garden, overseeing operational, building, and supplier management.- Served as the primary liaison between TELUS and internal/external clients, coordinating venue rentals, conferences, and revenue-generating events.- Conducted building tours to showcase environmental sustainability efforts and LEED Platinum certification to clients and consumers.- Collaborated closely with property and operations managers, as well as suppliers, to ensure flawless event execution within the facility.- Cultivated relationships with internal and external partners to deliver exceptional guest experiences, uphold TELUS' reputation, and reinforce its community leadership position.- Acted as the event expert and TELUS liaison, connecting clients with third-party contractors, organizers, volunteers, and administrators to streamline event operations.- Provided support during events, coordinated hosting responsibilities, and facilitated event setup and teardown.

Vancouver, Canada Area

- Lead and oversee the strategy, planning, execution, and reconciliation of marketing campaigns across multiple clients.- Responsible for day-to-day client management, budgeting, and project oversight.- Mentor and guide Account Coordinators to effectively lead Brand Ambassadors and Field Managers, ensuring alignment with program objectives and surpassing client expectations.- Assist the Account Director in managing and nurturing the growth of Account Coordinators.- Spearhead the development of national tours, sampling distribution programs, brand experiential activations, client experiences, partner events, and sponsorships across various sectors including CPG, Loyalty, Tourism, Finance, and Retail.

- Lead the planning, production, execution, delivery, and reconciliation of creative internal communication events for diverse clients.- Drive day-to-day client management, supplier production oversight, budgeting, and project management.- Collaborate closely with the team to devise tailored programs meeting client needs and budget constraints.- Establish and manage budgets, consistently negotiating cost savings and mitigating scope creep.- Develop critical paths for projects, ensuring timely adherence to deadlines.- Provide on-site management support, overseeing producers, AV & PPT technicians, and venue coordination.- Specialize in developing large-scale events including National Sales Meetings, TownHalls, video content production, intranet launches, branding initiatives, galas, and communication programs across Pharma, Financial, Technology, and Retail sectors.

• Built relationships with clients and suppliers to organize meetings, major conferences and other media communication pieces• Organized and maintained updates on hundreds of client stories, photos, quotes, etc. for production. Organized writers and producers. Extensive use of Microsoft Excel. • Provided coordination and assistance to management team. Organized, categorized and labeled thousands of photographs to provide simple retrieve and reference.• Provided assistance on client deliverables

Bachelor Of Commerce, Marketing Management

Activities and Societies: Leadership Certificate

Wset: Level 2, Wine & Spirit

Pmp Certification