Thiago L. Email & Phone Number

São Paulo, Brazil

Sao Paulo, Brazil

- Lead the development and analysis of key metrics and perform data analysis- Implement organization guidelines for data safe, infrastructure (Cloud), Process for all data pipeline, on-line and off-line (Babel Azza and Partners);- Monitors key performance indicators across the operation to identify opportunities for improvement and potential areas of risk;- Development a data hub with marketing mix modeling projects and a proprietary platform to integrate different data sources for data planning, implementation and reporting- Provide performance reports, and prepare executive level presentations to communicate complex analytical findings in a clear, concise and decision impacting manner for the leadership;- Oversee the vision and implementation of data requirements from collection to production of insights on all first, secondary, and third-party data;- Conducts specific analyses including ROI for performance initiatives, comparative competitors and benchmarking, root cause identification and sensitivity to key variables, among others;- Work on cross-functional projects that will help in better organizing and visualizing data, considering media as central part of daily activities;- Manage the relationships and negotiations with our data vendors;- Help in managing the budget tied to Analytics;- Support in determining and developing the analyses for experimentation activities such as new and proprietary data-driven tools;- Help foster a data-centric environment within the company and educate collaborators, peers and clients on how to use data for their day-to-day functions;

São Paulo, São Paulo, Brazil

Sao Paulo, Brazil

- Implementation of new framework for data collection and prepare, manage and compile data for the strategic marketing (on cloud);- Develop deeper relationships with clients to deliver strategic insight and impart recommendations that potentially improve client business;- Responsible for data integration of all marketing efforts (online and offline) and delivery strategic insights on online dashboard;- Dashboard development in data visualization software (Data Studio and PowerBI) for monitoring of results delivery campaigns;

São Paulo, São Paulo, Brazil

Client: Vivo e Via Varejo- Campaign performance management across all digital channels;- Responsible for implementing data infrastructure in the digital department of Y&R, applying solutions from Google Cloud Plataform;- Implementation of new framework for data collection and prepare, manage and compile data for the strategic marketing (on cloud);- Responsible for data integration of all marketing efforts (online and offline) and delivery strategic insights on online dashboard;- Close cooperation in the data automation;- Dashboard development in data visualization software (Data Studio and PowerBI) for monitoring of results delivery campaigns;- Evaluate analytics implementations in order to understand and optimize the site interactions and behavioral variables that are being captured;- Holistic analysis and actionable insights by using data and business savy.- Users behave and how they interact with client's digital initiatives through multiple data sources;- Conduct weekly and monthly marketing meetings with team and stakeholders to manage performance and adjust strategy to reach the goals;- Active participation and decision making in the development of new strategies;

São Paulo E Região, Brasil

*Clients: Azul Linhas Aéreas and Via Varejo (Casas Bahia, Pontofrio)- Campaign performance management across all digital channels;- Dashboard development in Excel and Data Visualization software (Spotfire, Data Studio etc) for monitoring of results delivery campaigns, product performance and better efficiency ROAS;- Users behave and how they interact with client's digital initiatives through multiple data sources;- Develop deeper relationships with clients to deliver strategic insight and impart recommendations that potentially improve client business;- Prepare, implement, manage and compile data for the strategic marketing budget, forecast and other reports as directed/required;- Conduct weekly and monthly marketing meetings with team and stakeholders at all buildings to manage performance and adjust strategy to reach the goals;- Active participation and decision making in the development of new strategies;- Evaluate analytics implementations in order to understand and optimize the site interactions and behavioral variables that are being captured- Holistic analysis and actionable insights by using data and business savy.

São Paulo E Região, Brasil

- Management, strategic planning and product development, pricing, distribution and communication;- Management processes direct emission to airlines;- Negotiation and supplier relationships;- Management of promotional campaigns for all direct and indirect channels;- Active participation and decision making in the development of new strategies;- New business development;- Development and maintenance of management reports;- Management plan targets and monitoring results;- Revenue Management;- Interface with internal departments for improvement of products and sales

São Paulo

Brands: Submarino Viagens, Americana Viagens e Shoptime Viagens- Management and maintenance of content on homes; - Negotiation with suppliers - Development of sales campaigns; - Analytical market study, sales, sales / profitability - Development and maintenance reports, Dashboard; - Management plan targets and monitoring results; - Interface with internal departments for improvement of products and sales

São Paulo E Região, Brasil

- Back Office and Media Management team (VIP clients and Press)- Monitoring of services in real time- Compliance productivity and quality indexes- Team development, motivational campaigns, feedback and coaching indicators- Management processes with SLA compliance

Barueri, Sp

Customer Service / Back Office:- Inbound Customer Service and Support for travel agency.- Solution with operators of credit cards, unprocessed payments, repayments.Commercial Analyst PL:- Support the travel agencies, groups blocking, trading rates (corporate)- Invoicing, vouchers, agencies registrations.Facilities and Infrastructure Analyst:- Logistics services (operating in and out of the company and sending materials to the foundation)- Coordinate services of all company suppliers- Requisition purchases, payment of suppliers of process notes- Annual budget planning; Input and output tax- Preparation of documents and administrative reports- Interface with all departments of the Company

São Paulo E Região, Brasil

- Inbound Customer reserves and support for travel agencies.- Solution with operators of credit cards, unprocessed payments, refunds and cancellations.- Support operational leadership

São Paulo E Redondezas, Brasil

- Customer Service Supervisor / Support:- Customer service team management, back office and technical support.- Monitoring of services in real time and meeting productivity and quality indexes.- Team development, motivational campaigns, leaf pointing, feedback and coaching indicators- Preparation and updating of operational reports.- Implementation and processes of new projects, approval systems and telephony.Planning Analyst PL;- Operation Dimensioning, volumes, forecasts, consolidated, compliance and curves TMO / TMA and calls.- Performances and monitoring services in real time.- Support the areas of processes and management.- Reporting and operational controls.

São Paulo E Região, Brasil

- Airport Customer Service:- Active and responsive Customer SMILES (call center and airport)- Customer travel agencies and corporate clients- Luggage Shipping- Support for operational management.Planning Assistant (call center):- Operation Dimensioning, volumes, forecasts, compliance and curves TMO / TMA and calls, performances and real-time monitoring.- Development of spreadsheets for optimization and improvement of administrative and operational routines.

Mba Em Tecnologia Para Negócios: Ai, Data Science E Big Data, Ai, Data Science, Big Data And Business

Marketing

Gestão Comercial

Data Engineer

- Design and Implementation of Data Warehouses - Analytics, Visualization, Reporting and Decision Making with Big Data - Data Lake.

Nano Degree, Statistic - Descriptive And Inferencial

Activities and Societies: Research methods, Visualizing Data, Central Tendency, Variability, Standardizing, Normal Distribution, Sampling.

Nano Degree, Data Visualization Tableau

Gestão E Estratégia Em Mídias Sociais

Gestão Em Ecommerce E Marketing Digital

English

Exchange Program - Toronto

Front-End Development

HTML, CSS, Java Script, Front-end UI, Interactive Sites