Thiago L.

Thiago L. Email and Phone Number

Data Hub & Insights @ Porto
Thiago L.'s Location
São Paulo, São Paulo, Brazil, Brazil
Thiago L.'s Contact Details
About Thiago L.

Professional with large experience in digital marketing, business intelligence, product management, new business development, commercial management and customer relationship. Enthusiastic for everthing that involves tecnology/big data.Skills Summary (focused on big data for digital marketing): Big Data Solutions: data architecture, storage, data wrangling, DBA, DML, SQL, R, web analytics, JavaScript, Node.JS, Data Viz (Tableau, PowerBI, Data Studio, MicroStrategy, Teradata, QuickSight, SAS);Cloud Computing (Google Cloud Platform and AWS);Google and Adobe Analytics;Knowledge in main digital media tools;Omni-channel Strategy;Products Management;Customer Relationship Management;Commercial & Marketing;Availability to change city or county.

Thiago L.'s Current Company Details
Porto

Porto

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Data Hub & Insights
Thiago L. Work Experience Details
  • Porto
    Data Engineering Coordinator
    Porto Apr 2023 - Present
    São Paulo, Brazil
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  • Babel-Azza
    Head Of Data Hub & B.I
    Babel-Azza Jan 2020 - Apr 2023
    Sao Paulo, Brazil
    - Lead the development and analysis of key metrics and perform data analysis- Implement organization guidelines for data safe, infrastructure (Cloud), Process for all data pipeline, on-line and off-line (Babel Azza and Partners);- Monitors key performance indicators across the operation to identify opportunities for improvement and potential areas of risk;- Development a data hub with marketing mix modeling projects and a proprietary platform to integrate different data sources for data planning, implementation and reporting- Provide performance reports, and prepare executive level presentations to communicate complex analytical findings in a clear, concise and decision impacting manner for the leadership;- Oversee the vision and implementation of data requirements from collection to production of insights on all first, secondary, and third-party data;- Conducts specific analyses including ROI for performance initiatives, comparative competitors and benchmarking, root cause identification and sensitivity to key variables, among others;- Work on cross-functional projects that will help in better organizing and visualizing data, considering media as central part of daily activities;- Manage the relationships and negotiations with our data vendors;- Help in managing the budget tied to Analytics;- Support in determining and developing the analyses for experimentation activities such as new and proprietary data-driven tools;- Help foster a data-centric environment within the company and educate collaborators, peers and clients on how to use data for their day-to-day functions;
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  • Limers Data
    Data & Tech Consultant
    Limers Data Aug 2019 - Apr 2023
    São Paulo, São Paulo, Brazil
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  • Dentsu International
    Data Manager
    Dentsu International Sep 2019 - Dec 2019
    Sao Paulo, Brazil
    - Implementation of new framework for data collection and prepare, manage and compile data for the strategic marketing (on cloud);- Develop deeper relationships with clients to deliver strategic insight and impart recommendations that potentially improve client business;- Responsible for data integration of all marketing efforts (online and offline) and delivery strategic insights on online dashboard;- Dashboard development in data visualization software (Data Studio and PowerBI) for monitoring of results delivery campaigns;
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  • Vmly&R
    Sr Business Intelligence Supervisor
    Vmly&R Apr 2018 - Aug 2019
    São Paulo, São Paulo, Brazil
    Client: Vivo e Via Varejo- Campaign performance management across all digital channels;- Responsible for implementing data infrastructure in the digital department of Y&R, applying solutions from Google Cloud Plataform;- Implementation of new framework for data collection and prepare, manage and compile data for the strategic marketing (on cloud);- Responsible for data integration of all marketing efforts (online and offline) and delivery strategic insights on online dashboard;- Close cooperation in the data automation;- Dashboard development in data visualization software (Data Studio and PowerBI) for monitoring of results delivery campaigns;- Evaluate analytics implementations in order to understand and optimize the site interactions and behavioral variables that are being captured;- Holistic analysis and actionable insights by using data and business savy.- Users behave and how they interact with client's digital initiatives through multiple data sources;- Conduct weekly and monthly marketing meetings with team and stakeholders to manage performance and adjust strategy to reach the goals;- Active participation and decision making in the development of new strategies;
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  • Wunderman
    Data Strategy Coordinator
    Wunderman Jan 2016 - Apr 2018
    São Paulo E Região, Brasil
    *Clients: Azul Linhas Aéreas and Via Varejo (Casas Bahia, Pontofrio)- Campaign performance management across all digital channels;- Dashboard development in Excel and Data Visualization software (Spotfire, Data Studio etc) for monitoring of results delivery campaigns, product performance and better efficiency ROAS;- Users behave and how they interact with client's digital initiatives through multiple data sources;- Develop deeper relationships with clients to deliver strategic insight and impart recommendations that potentially improve client business;- Prepare, implement, manage and compile data for the strategic marketing budget, forecast and other reports as directed/required;- Conduct weekly and monthly marketing meetings with team and stakeholders at all buildings to manage performance and adjust strategy to reach the goals;- Active participation and decision making in the development of new strategies;- Evaluate analytics implementations in order to understand and optimize the site interactions and behavioral variables that are being captured- Holistic analysis and actionable insights by using data and business savy.
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  • Viajanet
    Senior Products Specialist
    Viajanet Jun 2013 - Jan 2016
    São Paulo E Região, Brasil
    - Management, strategic planning and product development, pricing, distribution and communication;- Management processes direct emission to airlines;- Negotiation and supplier relationships;- Management of promotional campaigns for all direct and indirect channels;- Active participation and decision making in the development of new strategies;- New business development;- Development and maintenance of management reports;- Management plan targets and monitoring results;- Revenue Management;- Interface with internal departments for improvement of products and sales
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  • B2W Digital
    Senior Product Specialist
    B2W Digital Jul 2011 - Jun 2013
    São Paulo
    Brands: Submarino Viagens, Americana Viagens e Shoptime Viagens- Management and maintenance of content on homes; - Negotiation with suppliers - Development of sales campaigns; - Analytical market study, sales, sales / profitability - Development and maintenance reports, Dashboard; - Management plan targets and monitoring results; - Interface with internal departments for improvement of products and sales
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  • Teleperformance Brazil
    Complaint Supervisor
    Teleperformance Brazil Nov 2010 - Jun 2011
    São Paulo E Região, Brasil
    - Back Office and Media Management team (VIP clients and Press)- Monitoring of services in real time- Compliance productivity and quality indexes- Team development, motivational campaigns, feedback and coaching indicators- Management processes with SLA compliance
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  • Azul Linhas Aéreas Brasileiras
    Sr Customer Service | Sr Commercial Specialist | Facilities
    Azul Linhas Aéreas Brasileiras Oct 2008 - Oct 2010
    Barueri, Sp
    Customer Service / Back Office:- Inbound Customer Service and Support for travel agency.- Solution with operators of credit cards, unprocessed payments, repayments.Commercial Analyst PL:- Support the travel agencies, groups blocking, trading rates (corporate)- Invoicing, vouchers, agencies registrations.Facilities and Infrastructure Analyst:- Logistics services (operating in and out of the company and sending materials to the foundation)- Coordinate services of all company suppliers- Requisition purchases, payment of suppliers of process notes- Annual budget planning; Input and output tax- Preparation of documents and administrative reports- Interface with all departments of the Company
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  • Tam
    Customer Service | Back Office
    Tam Aug 2006 - Sep 2008
    São Paulo E Região, Brasil
    - Inbound Customer reserves and support for travel agencies.- Solution with operators of credit cards, unprocessed payments, refunds and cancellations.- Support operational leadership
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  • Atento
    Customer Service Supervisor
    Atento May 2002 - Jun 2005
    São Paulo E Redondezas, Brasil
    - Customer Service Supervisor / Support:- Customer service team management, back office and technical support.- Monitoring of services in real time and meeting productivity and quality indexes.- Team development, motivational campaigns, leaf pointing, feedback and coaching indicators- Preparation and updating of operational reports.- Implementation and processes of new projects, approval systems and telephony.Planning Analyst PL;- Operation Dimensioning, volumes, forecasts, consolidated, compliance and curves TMO / TMA and calls.- Performances and monitoring services in real time.- Support the areas of processes and management.- Reporting and operational controls.
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  • Varig
    Airport Agent | Jr Planning Analyst
    Varig May 1998 - Apr 2002
    São Paulo E Região, Brasil
    - Airport Customer Service:- Active and responsive Customer SMILES (call center and airport)- Customer travel agencies and corporate clients- Luggage Shipping- Support for operational management.Planning Assistant (call center):- Operation Dimensioning, volumes, forecasts, compliance and curves TMO / TMA and calls, performances and real-time monitoring.- Development of spreadsheets for optimization and improvement of administrative and operational routines.
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Thiago L. Education Details

Frequently Asked Questions about Thiago L.

What company does Thiago L. work for?

Thiago L. works for Porto

What is Thiago L.'s role at the current company?

Thiago L.'s current role is Data Hub & Insights.

What is Thiago L.'s email address?

Thiago L.'s email address is th****@****ago.com

What schools did Thiago L. attend?

Thiago L. attended Pontifícia Universidade Católica Do Rio Grande Do Sul, Universidade Anhembi Morumbi, Universidade Anhembi Morumbi, Data Science Academy, Udacity, Udacity, Imaster, Ecommerce School, Ilac, Alura.

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