Linda Chan Email and Phone Number
If you can dream it, you can do it! For me, no idea is ever too big. In fact, the more complex the problem, the more opportunities it presents to do something extraordinary. As an experiential marketing strategist, event extraordinaire, culture/community builder, dreamer, and doer, I enjoy joining companies during their building stage. At this phase, budgets and teams are lean, making impact crucial. The best way to win? Through creativity, innovation, humility, passion, and teamwork!One of my unique talents is envisioning strategic company goals and translating them into memorable and impactful go-to-market strategies. I achieve this by creating remarkable programs, events, and campaigns that leave customers and prospects feeling supported, engaged, and connected.With the majority of my career in the tech industry, I excel at navigating high levels of ambiguity. Over the years, I’ve helped companies elevate their brand presence, launch new products, grow pipelines, develop content funnels, build communities, and produce revenue-generating events to support client acquisition, growth, and retention.Whether at work or outside of it, I believe everyone is super strong and unstoppable. As a natural coach, I love guiding, enabling, and empowering individuals to be their best and do their best. This passion also led me to pursue a part-time career as a group fitness instructor. It's soul-charging to witness real-time transformations – frowns turn upside down, dry shirts turn wet, people get stronger, and confidence soars high!Core Competencies Strategic Planning & Change Management I Brand Development I Demand Generation | Content Marketing | Customer Experience Design | Meetings & Events Planning I Event Production I Trade Show Strategy and Execution I Field Marketing I Product Launches | Community Development & Engagement | Partnership Development & Contract Negotiations I Training & Enablement | Client Acquisition, Growth & Retention | Public Speaking | Team Leadership I Project Management
Ymca Calgary
View- Website:
- ymcacalgary.org
- Employees:
- 283
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Director, Strategic Communications And EngagementYmca Calgary May 2023 - PresentI lead the development of our corporate narrative and elevate our brand through strategic storytelling, public relations, and community engagement initiatives. Collaborating closely with senior leadership and multi-disciplinary teams across strategy, experience, fund development, marketing, and operations, I drive integrated communication strategies that have reintroduced our nonprofit as a trusted charity in the city. Through collaboration and a shared vision, our efforts have significantly boosted brand awareness and program growth, expanded our customer and donor base, and increased customer satisfaction and recommendation scores.
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Marketing Director, Community And CollaborationBenevity 2020 - 2023Calgary, Alberta, CanadaIn response to growing client demand for deeper engagement and connection, I founded and led the Community and Collaboration team to create a client-led community that combined online forums, in-person events, and our industry-leading conference, Goodness Matters (now Benevity Live!). This initiative addressed the isolation many clients faced in their roles, offering a space to connect, learn, and grow. As a result, we strengthened Benevity’s category leadership by delivering a unique community experience that competitors couldn’t match, enhancing client engagement, retention, and advocacy. -
Senior Marketing Manager, Brand And Demand GenerationBenevity 2016 - 2020Calgary, Canada AreaI joined Benevity during its startup phase, shortly after securing Series C funding, to help shape its brand and growth marketing strategies. My role focused on elevating the company from a promising startup to a recognized category leader by driving thought leadership, strengthening client relationships, and leading demand generation initiatives. Collaborating with multi-disciplinary teams spanning product, customer service, marketing, creative, and sales, I developed and executed strategies that increased brand visibility, generated leads, and positioned Benevity as a trusted voice in corporate social responsibility.
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Marketing And Customer Experience LeadCore-Mark International 2015 - 2016Calgary, AlbertaReported directly into the divisional president. Managed the Customer Service and Marketing functions. Worked with other functional leaders to increase merchandising revenue and grow existing client revenue. Established a new Retail Marketing function and opened up new marketing channels to increase existing client sales revenues. -
Marketing Manager, Enterprise Business UnitSmart Technologies 2011 - 2015Calgary, Canada AreaIn the Enterprise Business Unit, I played a pivotal role in establishing and expanding our market share. Working with cross-functional team members, I played a key role in developing buyer personas, strategizing events, and executing integrated marketing campaigns and channel enablement strategies. These efforts significantly elevated brand awareness, drove lead generation, and accelerated deal closures. -
Regional Marketing And Events ManagerIntergraph Canada Ltd. 2007 - 2011Reported directly into the Canadian Vice President of Sales. Drove the planning and execution of regional conferences. Developed integrated marketing campaigns including email,, sales, direct mail and sales enablement to increase pipeline and close deals. Created an ROI calculator to measure successes of trade shows and events.
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Event And Meeting PlannerConventionall Management 2006 - 2007Calgary, Canada AreaReported directly into the founder. Planned and executed on a variety of events including conferences, trade shows, one day meetings.
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Customer Marketing And Loyalty SpecialistTelus Communications Jun 2000 - Sep 2006Calgary, Canada AreaManage a team of 25 outbound sales agents, helped increase employee retention and provided sales coaching to grow agents into top performers. Trained over 170 outbound sales agents with graduates making it to the top 10% within three months of graduating.
Linda Chan Skills
Linda Chan Education Details
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Marketing -
Entrepreneurship/Entrepreneurial Studies -
Meeting And Event Planning -
Trade Show And Event Marketing
Frequently Asked Questions about Linda Chan
What company does Linda Chan work for?
Linda Chan works for Ymca Calgary
What is Linda Chan's role at the current company?
Linda Chan's current role is Marketing Strategist I Experienced Leader I Community Builder I Experiential Marketer I Storyteller I Customer Acquisition, Growth, Retention & Advocacy.
What schools did Linda Chan attend?
Linda Chan attended The University Of Calgary, Mount Royal University, Bow Valley College, Northern Illinois University.
What skills is Linda Chan known for?
Linda Chan has skills like Lead Generation, Email Marketing, Marketing Strategy, Marketing Communications, Product Marketing, Social Media Marketing, Salesforce.com, Product Management, B2b Marketing, Marketing Management, Marketing Automation, Account Management.
Who are Linda Chan's colleagues?
Linda Chan's colleagues are Wesley Gausman, Richard Delinela, Carole Savoie, Sabrina Putman, Abby Skinner, Andrew Mcallister, Brook Mckenna.
Not the Linda Chan you were looking for?
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Linda Chan
Experienced In Higher Education | Marketing | Account Management | Event Management |B2B|Greater Toronto Area, Canada -
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Linda Chan
Trusted Salesforce Consultant | Double Star Ranger 🌟🌟 | 7X Certified Salesforce Specialist | Empowering Businesses With Scalable Crm SolutionsBurnaby, Bc
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