Linda Chan Email & Phone Number

Canada

I lead the development of our corporate narrative and elevate our brand through strategic storytelling, public relations, and community engagement initiatives. Collaborating closely with senior leadership and multi-disciplinary teams across strategy, experience, fund development, marketing, and operations, I drive integrated communication strategies that have reintroduced our nonprofit as a trusted charity in the city. Through collaboration and a shared vision, our efforts have significantly boosted brand awareness and program growth, expanded our customer and donor base, and increased customer satisfaction and recommendation scores.

Calgary, Alberta, Canada

In response to growing client demand for deeper engagement and connection, I founded and led the Community and Collaboration team to create a client-led community that combined online forums, in-person events, and our industry-leading conference, Goodness Matters (now Benevity Live!). This initiative addressed the isolation many clients faced in their roles, offering a space to connect, learn, and grow. As a result, we strengthened Benevity’s category leadership by delivering a unique community experience that competitors couldn’t match, enhancing client engagement, retention, and advocacy.

Calgary, Canada Area

I joined Benevity during its startup phase, shortly after securing Series C funding, to help shape its brand and growth marketing strategies. My role focused on elevating the company from a promising startup to a recognized category leader by driving thought leadership, strengthening client relationships, and leading demand generation initiatives. Collaborating with multi-disciplinary teams spanning product, customer service, marketing, creative, and sales, I developed and executed strategies that increased brand visibility, generated leads, and positioned Benevity as a trusted voice in corporate social responsibility.

Calgary, Alberta

Reported directly into the divisional president. Managed the Customer Service and Marketing functions. Worked with other functional leaders to increase merchandising revenue and grow existing client revenue. Established a new Retail Marketing function and opened up new marketing channels to increase existing client sales revenues.

Calgary, Canada Area

In the Enterprise Business Unit, I played a pivotal role in establishing and expanding our market share. Working with cross-functional team members, I played a key role in developing buyer personas, strategizing events, and executing integrated marketing campaigns and channel enablement strategies. These efforts significantly elevated brand awareness, drove lead generation, and accelerated deal closures.

Reported directly into the Canadian Vice President of Sales. Drove the planning and execution of regional conferences. Developed integrated marketing campaigns including email,, sales, direct mail and sales enablement to increase pipeline and close deals. Created an ROI calculator to measure successes of trade shows and events.

Calgary, Canada Area

Reported directly into the founder. Planned and executed on a variety of events including conferences, trade shows, one day meetings.

Calgary, Canada Area

Manage a team of 25 outbound sales agents, helped increase employee retention and provided sales coaching to grow agents into top performers. Trained over 170 outbound sales agents with graduates making it to the top 10% within three months of graduating.

Bachelor Of Commerce (B.Com.), Marketing

Entrepreneurship Certificate Of Completion, Entrepreneurship/Entrepreneurial Studies

Events Management Certificate, Meeting And Event Planning

Certified Trade Show Marketer (Ctsm), Trade Show And Event Marketing

CTSM (Certified Trade Show Marketer) is the only university-affiliated professional certification program in the exhibit marketing.