I’m a performance-driven and infinitely creative marketing director who reinvents marketing programs and delivers effective solutions for any roadblocks on the journey to business success. My expertise includes virtually all marketing strategies, channels, and vehicles, including email, web, content, display advertising, search engine marketing, webinars, social media, Amazon e-commerce, video, direct mail—and more! I’m best known for discovering brand-new ways to drive revenue and enhancing daily processes. Key Strengths:✔ I have proven my ability to design effective digital, integrated campaigns, and also plan and execute them flawlessly. My strategies reach previously untapped audiences, inspire loyalty in our existing client base, and open new revenue streams.✔ I leverage data insights and performance metrics to make continuous, measurable improvements to our campaign strategy, marketing operations, technology stack, and daily processes.✔ One of my most valuable skills is building, motivating, and leading high-performance teams that surpass every objective, including sales, engagement, renewals, and efficiency.✔ My colleagues and business partners consistently praise my ability to build relationships, communicate a central vision, and encourage excellence in those around me. I believe that leadership is not wielding authority; it’s empowering people.Career Highlights:✔ Achieved several promotions to more influential leadership positions in the marketing organization at Pitney Bowes, which serves 90% of the Fortune 500✔ Four-time recipient of the Sales Leadership Award and two-time finalist for the Innovation of the Year Award✔ Championed PB’s first ever Cyber Monday promotion that now generates a week’s worth of sales in a single day, representing millions in revenue✔ Created a global suite of reusable templates that pushed unified content to notify customers of postal rate changes across all platforms
Listed skills include Lead Generation, Direct Marketing, B2B, Email Marketing, and 24 others.