Lisa Gray Email and Phone Number

Leader of the Localization Team, which provides the YouVersion family of apps in 80+ languages for a global community of 12M daily active users by engaging and equipping 1,600+ volunteer translators per year. Collaborate with engineering, product, operations, communication, and digital marketing teams, and manage multiple vendors to optimize digital infrastructure and volunteer engagement strategies. Lead four staff members and two contractors to identify and plan for localization needs, lead day-to-day project management, lead 100+ high-capacity volunteer Team Leaders, Coaches, and Regional Group Leaders, manage recruitment campaigns and training system, and execute in-depth volunteer engagement and communication programs.

Leader of the Localization Team with similar responsibilities as noted above, including supervision of two staff members, one contractor, and 1,000+ volunteers per year.

First full-time staff hired to exclusively lead the newly formed Localization Team. Supervised one contractor and 500+ volunteers per year.

Independent contractor providing strategic communications solutions in the areas of branding, media relations, community outreach, special events, collateral production, Web site design, social networking, and more.Client – Allison & Partners: Conducted a national survey of corporate executives who lead cause marketing campaigns to learn about their successes and failures; compiled and analyzed results, authored findings report and designed presentation to teach executives how to improve their campaigns, which was delivered by A&P co-founder and partner at the 2011 Cause Marketing Forum national conference.Client- Bel Air Presbyterian Church: managed fundraising reporting system while coordinator role was backfilled.Pro Bono Client - Cloud & Fire Ministries: Conducted branding workshop with organization leadership to develop a standardized branding worksheet to be used throughout all communications.

Assisted the Outreach Pastor in the strategic planning of outreach programs for a 3,000+ member church, in addition to providing all administrative, marketing and event planning support to the Outreach Department and Pastor:• Developed and managed the mission trip program: coordinated logistics with global partners, developed budgets and training materials, recruited, trained, and led 30 volunteer leaders through the planning process.• Developed and implemented a communications plan to market outreach programs to the congregation, resulting in a 35% increase of mission trip application submissions over the previous year. • Served as the lead coordinator for a first-ever partnership with four of Los Angeles’ largest churches to send four cross-church mission teams to Haiti by coordinating all logistics and communications.

Managed corporate/nonprofit partnerships and cause marketing programs, which included the implementation of media relations, community relations and outreach strategies, and the development of press materials, collateral, online campaigns and Web sites for clients including Hyundai Motor America, Hasbro, Inc., TJX Companies, Inc., Hole in the Wall Camps, The Leukemia & Lymphoma Society, Los Angeles Regional Foodbank, and several other local nonprofits. Key accomplishments included:• Developed the organizational structure to execute an annual nationwide tour of 40+ events for Hyundai’s nonprofit “Hyundai Hope on Wheels,” which required the coordination of local children’s hospitals, regional marketing managers and local Hyundai dealers. Conducted media relations in each local market and secured hits with all major network affiliates and daily newspapers. Managed program Web site and production of collateral distributed throughout Hyundai’s network of 780 dealers.• Managed A&P’s proprietary Cause Marketing Accelerator™ program for HomeGoods, which involved an extensive audit of the corporation’s philanthropic goals, proposal evaluation for nine major charities, and advising in the selection of their official charity partner. Developed a nonprofit version of the Accelerator™ for Union Rescue Mission and led a team to conduct the Accelerator™ on A&P, resulting in the selection of Big Brothers Big Sisters as the company’s official charity partner. • Managed the production of an online celebrity charity auction and conducted media relations for Hasbro’s “Project Zambi,” a cause marketing program that raised more than $500,000 for children orphaned by AIDS in Africa, and landed the top media hits for the program on USAToday.com, HuffingtonPost.com, USWeekly.com and 10 days on the eBay.com homepage.

Managed national broadcast advertising for Taco Bell Corp. Coordinated projects with agency teams and Taco Bell’s Brand Communications Managers, from product concept testing, strategy development, and creative testing through commercial production, while supervising an Assistant AE and Account Coordinator.• Managed creative development for three rounds of qualitative and quantitative communications testing for the Chicken Enchilada Grilled Stuft Burrito, resulting in repositioning of the product and green-lighting production only 32 days before the air date. The resulting four TV and radio commercials contributed to achieving 140% of the sales goal.• Conducted a competitive analysis of QSR menu positionings and food photography techniques which led to the development of a market-differentiating strategy and unique communications for the new Menu launch.• Improved the research stimulus production process by streamlining client-approval procedures, in addition to maximizing the efficiency of the internal traffic process.

Managed national broadcast, print, outdoor and online advertising, collateral production and special events for Toyota Motor Sales, including the launch of the Next Generation Prius and the 2005 Avalon, while managing an Assistant AE.• Managed $1.5M production budget in the development of print, outdoor, interactive, collateral and unique media advertising in addition to supporting Account Supervisor with $2M broadcast production budget for the 2005 Avalon “Re-imagined” launch campaign, which resulted in a 79% sales increase. • Directed eleventh-hour revisions to the Next Generation Prius launch commercial, making possible its network debut in Super Bowl XXXIX and its acknowledgement as top automotive spot in USA Today’s Super Bowl Ad Meter.• Managed team of agency producers and eBay’s marketing partners to produce the most profitable of Toyota’s eBay charity auctions by leveraging key media partner ESPN for broadcast, online and print promotional support and experiential package fulfillment.• Initiated and supervised international negotiations for a worldwide talent buyout that required cooperation between Toyota Motor Sales, USA and Toyota Motor Corporation, Japan.