I am the president of the Philadelphia Folksong Society, a non-profit organization dedicated to preserving the past, promoting the present and securing the future of folk music and related forms of artistic expression. It is a role that I cherish and one that I do pro bono.

• Collaborated with the CEO on all product development including educational products, book publishing, and retail products.• Responsible for the development of all marketing communication materials, including product packaging, sales collateral, website, and 220 + page annual catalog.• Managed the development and execution of the corporate brand vision, ensuring that brand content and image creation optimized selling opportunities.• Successfully coached existing creative staff into a highly productive and cohesive team.• Established standards for product recommendations to satisfy market conditions and sales goals.• Member of the Executive Management Team.

Founder and principal of a consulting group that worked with business owners and senior executives. Specialized in sales and marketing activities including: sales training and individual management coaching; brand identity; design and production of sales and marketing materials; design and execution of selling environments; target marketing for businesses to facilitate growth. Selected Accomplishments:• Successfully managed all operations for local custom builder, increasing production from 3 homes per year to 23 homes per year in 18 months, with $14 million in gross revenue.• Hired to invigorate two stagnant new home communites. Both regained traction and sold out according to original projections.• Managed all branding, marketing communications and product development for client’s start-up consulting practice, resulting in $3 million in gross revenue in first two years.

• Increased sales by 62%, far exceeding management expectations. • Managed a $1 million sales and marketing budget.• Recommended new hires for CEO final approval.• Developed all internal and external marketing communications.• Instrumental in design of new home floor plans, including one in national competition for a BALA (Best of American Living Award), another represented 10% of annual sales.• Designed and instituted customer service quality controls providing feedback to construction personnel resulting in positive procedural changes, leading to fewer punchlist items and fewer callbacks.• Upgraded sales training policies through development of new personnel skills evaluation methods.