Lisa Schwartz Email & Phone Number

Maryland, United States

Cambridge, England, United Kingdom

I am the president of the Philadelphia Folksong Society, a non-profit organization dedicated to preserving the past, promoting the present and securing the future of folk music and related forms of artistic expression. It is a role that I cherish and one that I do pro bono.

Philadelphia, Pennsylvania, United States

Doylestown, Pennsylvania

• Collaborated with the CEO on all product development including educational products, book publishing, and retail products.
• Responsible for the development of all marketing communication materials, including product packaging, sales collateral, website, and 220 + page annual catalog.
• Managed the development and execution of the corporate brand vision, ensuring that brand content and image creation optimized selling opportunities.
• Successfully coached existing creative staff into a highly productive and cohesive team.
• Established standards for product recommendations to satisfy market conditions and sales goals.
• Member of the Executive Management Team.

• Founder and principal of a consulting group that worked with business owners and senior executives. Specialized in sales and marketing activities including: sales training and individual management coaching; brand.
• Successfully managed all operations for local custom builder, increasing production from 3 homes per year to 23 homes per year in 18 months, with $14 million in gross revenue.
• Hired to invigorate two stagnant new home communites. Both regained traction and sold out according to original projections.
• Managed all branding, marketing communications and product development for client’s start-up consulting practice, resulting in $3 million in gross revenue in first two years.

• Increased sales by 62%, far exceeding management expectations.
• Managed a $1 million sales and marketing budget.
• Recommended new hires for CEO final approval.
• Developed all internal and external marketing communications.
• Instrumental in design of new home floor plans, including one in national competition for a BALA (Best of American Living Award), another represented 10% of annual sales.
• Designed and instituted customer service quality controls providing feedback to construction personnel resulting in positive procedural changes, leading to fewer punchlist items and fewer callbacks.

Education record

Real Estate