Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.Identifying new customers, supporting sales and lead generation efforts.Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.Compiling lists describing our organization's offerings.Organizing company conferences, trade shows, and major events.Building brand awareness and positioning.Evaluating and maintaining a marketing strategy.Directing, planning, and coordinating sales & marketing efforts.Communicating the marketing plan.Researching demand for the organization's products and services.