Creative Director
Vancouver, Bc, Canada
Brand Marketing & Bicycle ProductGlobal brand strategy, creative lead, ideation - marketing department. Creative direction, design, color development (paint and graphics), production of bicycle product aesthetics and product support materials.Managed three graphic artists within the product team, liaison between east and west coast creative teams. Mentored with design aesthetic, process, branding strategies, and market segmentation.Art direction and production of print, web, and video projects, including ads, catalogues, soft goods graphics, P.O.P., press kits, dealer binders, web content, media launch products and kits, brand identity guidelines, trade show booths, merchandising materials - multilingual and serving global needs.Directed photo shoots, coordinated photographers and athletes, managed photo assets and photography rights, provided media assets to brand partners, reps, distributors, and dealer network.Negotiated and purchased media buys. Project lead on bikes.com website re-launch - directed outside agencies on project.Involved in product development process and strategy - relevant to my professional bike racing background and a lifetime spent in sports and the outdoors.Keywords: Creative Direction, Graphic Design, Product Design, Product Development, Branding, Advertising, Marketing, Web Design, Illustration, Typography, Catalogue Design, Vancouver, British Columbia.
