Logan Petersen Email & Phone Number

- Served as the primary point of contact for partner enablement, delivering ongoing training and resource updates that aligned partners with Axonify’s go-to-market strategy. - Transitioned to owning Customer Success Enablement: including resource development, cross-functional training/enablement sessions, designed and rolled out onboarding and training for a new Account Manager team; improved internal processes, documentation, and enablement resources to strengthen CS performance and consistency. - Partnered with internal leadership and partner stakeholders to define success metrics and ensure alignment between partner and Axonify business goals. - Continued to partner cross-functionally across the revenue org to deliver impactful enablement initiatives that improved team readiness and effectiveness. - Led major revenue events including QBRs and Revenue Kickoffs; trained teammates to independently run/manage these events, building organizational muscle and scalability.

- Owned the Reseller Enablement Program across New Zealand, Dubai, South Africa, and Croatia — delivering onboarding, training, and ongoing enablement resources across Sales, CS, Marketing, and Technical Support. Facilitated both virtual and in-person sessions. - Led BDR Enablement: developed onboarding programs, created training through our own tool, and ran weekly sessions; partnered with Sales and Marketing to refine tools/processes. In my final month owning the program, the BDR team achieved the highest SALs in company history. - Owned Revenue QBRs: planned and delivered quarterly enablement for 150+ global revenue team members across all roles. - Supported Strategic Partnerships Enablement, creating and sharing training resources with partner sales teams, including Zebra, SAP, UKG, Achievers. - Drove RFP excellence by supporting responses and implementing Loopio to streamline and scale the process. - Contributed to high-priority projects such as company rebrand support (updating, creating, and editing resources).

- Managed end-to-end RFP responses, collaborating cross-functionally with product, sales, and marketing teams to develop compelling, detailed, and accurate proposals. - Project managed complex RFP responses, ensuring timely delivery and adherence to all requirements with tight deadlines. - Enhanced proposal quality by developing a deep understanding of Axonify's product offerings, resulting in improved win rates. - Maintained a comprehensive database of customer success stories and case studies, ensuring the revenue team had access to up-to-date and relevant resources. - Developed and delivered training materials and resources to empower the revenue team to effectively leverage customer stories in prospect and customer conversations. - Implemented a monthly update process for the case study database, ensuring accuracy and accessibility for the revenue team. - Provided support for global reseller enablement programs, assisting in the development of resources and delivering timely updates. Actively participated in reseller enablement meetings, gaining valuable experience and contributing to program improvements. - Collaborated with the enablement team to create and distribute resources to global resellers, ensuring they had the information needed to be successful. - Provided logistical and operational support for two-day quarterly business reviews for the revenue team, ensuring seamless execution. - Supported my fellow enablement team members to develop and organize content for QBR enablement sessions.

Greater Atlanta Area

Alpharetta, Ga

- Handle daily workings of the brewery’s taproom. This includes hiring and training staff to give the best customer experience and knowledge about the brewery’s beer, beer maintence, analyzing sales projections and budgets. - Brainstorm and execute all events at the taproom, varying from private client-oriented events to large charity events (size ranging from 40 people to 450 people). - Design and procure merchandise to be sold in the taproom and online store. - Assisted with three-month marketing strategy for the addition three new beers to the core brand. - Redesigned and continually update bi-monthly newsletter (distributing to over 3,000 email accounts). - Develop and retain relationships with local government, customers, and suppliers.

Greater Atlanta Area

- Remotely teach private lessons to Chinese students ranging in age and English levels. - Provide timely and accurate feedback for the use of fellow teachers and parents of students. - Quickly adjust level of engagement with students based on their confidence and comfort with English during lessons.

London, United Kingdom

- Assisted in entire production of Elys department store magazine for the Christmas holiday season (Distributed 140,000 copies to customers). - Worked with a team on social media campaign to celebrate Time & Leisure’s 20th anniversary. The “Online Party” featured competitions on Facebook, Instagram and Twitter. The objective is to engage with our customers and our social media followers. - Managed Time & Leisure’s Facebook page and its articles, competitions and multimedia content. - Conceptualized a social media strategy and execution plan to increase traffic on website. This mainly focused on creative a cohesive brand and voice and introducing the idea of video content. - Pitched and wrote travel articles from various parts of Italy, Georgia, and New York for magazine (Distributed over 115,000 copies to southwest London). - Formatted content in articles and photography for website, using SEO tactics.

Salerno Area, Italy

- Developed engaging, flexible, and creative lessons to expand Italian students’ language skills. - Prepared students for Trinity College London’s Graded Examinations in Spoken English (GESE). - Managed classrooms of various sizes and students of all ages and English levels. - Coordinated with fellow tutors for school-wide activities and lesson objectives.

Yaphank, New York

- Executed marketing strategies and promotions on behalf of Anheuser-Busch at various on premise establishments. - Built and maintained relationships with establishment managers and staff. - Produced and managed media for Drink Long Island’s Instagram and Twitter accounts, building more followers and brand recognition. - Updated company’s WordPress account with original blog posts.

Greater Atlanta Area

- Researched, created and edited content for the Arts & Living section of school newspaper. - Pitched original story ideas catered towards a college audience, based on relative news and interests.

London, United Kingdom

- Worked with multiple editors to create content for Time & Leisure’s website, magazine and social media. - Filtered press releases and pursued stories based on the audience’s needs and interests. - Adapted to writing in a UK English style. - Wrote between five and 15 pieces a week for the website. - Formatted articles and photography for website, using Search Engine Optimization tactics. - Participated in weekly meetings with editors to pitch story ideas and plan for future months’ issues.

Kennesaw, Georgia

- Brainstormed story ideas, researched ideas, and created articles for Kennesaw State University's Department of Communication magazine. - Utilized leadership and collaboration skills to create magazine’s theme and sections.

Greater Atlanta Area

- Created all marketing, media and storytelling content for the Young Talent Development Program’s fashion show and student workshop. - Collaborated with various contributors to develop a six-month execution plan for the fashion show and student workshop.

Certificate, Publishing

Bachelor Of Science (B.S.), Communication, Journalism, And Related Programs