Lorena Guevara Email & Phone Number

Mexico City, Cdmx, Mx

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs and buyers around the world. We’re proud to continuously tackle meaningful and complex challenges that result in rewarding and tangible impact.

Driving business growth through innovative and human-centric product strategies. I guide organizations to conceptualize, develop, and launch successful products through market analysis, identifying opportunities, and optimizing product portfolios. I contribute to impactful performance improvement by implementing leading-edge ways of working within new or existing teams.Advising and supporting companies in their digital transformation processes, mapping their key objectives and actual resources, in order to develop a long-term efficient strategy, guaranteeing a superb customer experience .

México

I led the development of a comprehensive operating model (business + technology), ensuring agile product development and lifecycle management of platforms and the product portfolios across all business units: Retail, E-commerce, Financial Services, and Supply Chain. I established the User Experience Center of Excellence (UX CoE) and the Lean Agile Center of Excellence (LACE SAFe 6.0), standardizing governance for 130 product teams, fostering adaptability, and enhancing collaboration to deliver business value. I drove data-driven strategic digital transformation initiatives to improve product management and organizational agility.

México

Reporting to the CTO, I shaped and executed the product vision, emphasizing innovation for the website and mobile app. I developed comprehensive research methods to accurately identify customer needs, driving substantial enhancements in the user interface and performance of our software solutions. I created and implemented a comprehensive Product Strategy and Roadmap, which increased user acquisition by 40% in the second quarter, guiding 14 teams in digital product development to meet customer needs in both B2B and B2C segments.

Mexico

Reporting to the Founder, I launched a FinTech startup for LATAM, shaping and executing product strategies in compliance with Mexican CNBV regulations. I established initiatives to innovate and optimize our product offerings aimed at financial inclusion, ensuring alignment with the business objectives of each country. I led the CX/UX, Product Management, Digital Marketing, Customer Service, and Quality Control (QC) teams, working collaboratively with developers and stakeholders to identify deficiencies and provide solutions to high-impact problems. I successfully implemented a system to prioritize product development tasks, leading to increased efficiency and timely delivery of products.

Mexico City Area, Mexico

Reporting to the Board of Directors from Grupo Carso, I led as a Product Manager more than 50 projects and startups related to the design and development of hardware (IoT) and digital products. I implemented various methodologies, including Design Thinking, Creative Problem Solving, Lean Startup, Design Fiction, and SCRUM, promoting innovation and efficiency across several companies of Grupo Carso and nonprofit organizations. I led the design and implementation of UX/UI revamps for websites such as www.inbursa.com, www.claro.com, www.clarovideo.com, www.claroshop.com, Claro Drive, Claro Música, www.Aprende.org, and www.capacitateparaelempleo.orgI established a dedicated team for user research and testing (UX) and quality control (QA and QC) for all digital platforms within Grupo Carso, including www.claro.com, www.telcel.com, www.telmex.com, www.sanborns.com, www.sears.com, and www.fundacioncarlosslim.com. I was appointed as the "Voice of the Customer" by Grupo Carso's CEO. Additionally, I organized three large-scale hackathons and multiple workshops to accelerate the ideation process for innovative and disruptive projects.

México Df

Reporting to the CIO, I supervised Operations and Development (DevOps) teams for digital products, overseeing properties such as : www.marcaclaro.com, www.unotv.com, www.clarosports.com and their corresponding mobile app.I led the negotiation with strategic providers and Implemented a Data Analytics Dashboard, promoting data-driven decisions from stakeholders.Led customer focus content creation and strategic projects, obtaining 300, 000 organic subscribers on the YouTube channel in the first year.

Noruega

• Branding Design & Strategy• Development of Internet Services for B2B and B2C clients.• Supervision of Design, Marketing and Web development teams.

México Df

On the following documentaries:“Grandes Dioses, Ciudades Sagradas” (INAH - National Archeology and History Institute).“Teotihuacan: La ciudad de los Dioses” (Discovery Channel)."Ismael Rodríguez: el más jóven del mundo" (TV UNAM).“Hernán Cortés: Crónica de una Conquista” (Discovery Channel).

-Information Architecture-Web Design