Re-launched a promotion services company providing promotion and marketing consulting to record labels, artist management firms, music publishers and artists. - Strategize all HAC and Top 40 promotion efforts for Vanguard Records with utilization of scheduling, budget management, cost/benefit analysis and tour promotion skills while maximizing airplay achieved with key radio relationships. Artists include O.A.R., Andrew McMahon, Matt Nathanson, Parachute, Lee DeWyze, Barenaked Ladies, Clairy Browne, Watsky and others.- Designed and directing radio promotion campaign for Nettwerk Records artist Passenger resulting in a # 1 HAC song, multi-format airplay success generating multi-platinum sales, a sold-out US tour and over 100 million YouTube views.- Strategized and directing radio promotional campaign for S-Curve Records artist Andy Grammer including radio airplay, promotion and tour support resulting in # 1 HAC song, Top 10 Top 40 song and multi-platinum sales success.- Developed and directing Top 40 radio promotional campaign for Razor & Tie artists The Pretty Reckless to cross to pop radio from rock / alternative base of airplay and sales.- Developed and implemented promotional campaign for New Kids on the Block including radio airplay and extensive tour support promotion.- Designed and directing HAC radio campaign for Verve Records artists Sarah McLachlan and Yuna utilizing performance opportunities and brand/imaging history.- Developed radio partnership for Restoration Hardware music label RH Music to showcase new talent in label launch.- Structured Jesse McCartney tour promotion efforts with major market Top 40 radio to maximize touring exposure with Backstreet Boys.- Developed and maximized touring and promotional opportunities for Disney break-out artist Shane Harper on Anders Music.- Guided Wind-up Records promotion staff through label and department restructuring while continuing to strategize and direct all pop promotion efforts.

Promoted from Vice President to Senior Vice President and challenged to develop a competitive promotion staff from scratch. Managed a regional staff of 8 spread across the nation with supervisory responsibility of 9 direct reports. Monitored all aspects of staffing, including hiring, performance management, goal attainment, performance reviews, scheduling and expense approval. Led several departmental restructurings in expansion and contraction modes. Controlled overhead and marketing project budgets and provided ongoing cost/benefit analysis. Crafted strategic campaigns for new product launches and continuing product development. - Recaptured rock music’s place on pop radio with the unprecedented success of the band Creed by challenging the dominant perception of radio programming; generated sales of 25M+ units.- Earned reputation for record-breaking success in a highly competitive industry. - Utilized education, training and expertise in Transformational Leadership to transform raw recruits into talented teams that demonstrate bottom-line success and consistently deliver above expectations. - Established information systems to broadcast achievements and provide updates on strategic progress; resulted in a higher success ratio for development of new artists and increased market share.

Launched a promotion services start-up providing promotion consulting to 3 record labels based in Los Angeles, New York City and Nashville. Developed promotion budgets for each label’s pop releases, managed expenditures, supervised in-house staff and held staff conference calls on a weekly basis. Directed pop radio promotion efforts, hired outside vendors, placed advertising, strategized convention appearances and built promotion teams.- Broke the song “Kiss Me” by Sixpence None the Richer on Squint; leveraged relationship at Miramax Films to land placement in the hit movie She’s All That. - Trained, directed and motivated rookie promotion staff at Wind-up Records to maximize performance, improve brand awareness and drive long-term growth.

Promoted rapidly through a series of increasingly responsible positions from Regional Promotion Manager to final, high-profile Vice President of Pop Promotion post. Served as second in command in department for Los Angeles-based company and charged with directing the promotions of all artist releases to Top 40 Radio. Managed all outside vendors and facilitated all interdepartmental communication regarding scheduling of releases, promotion and marketing campaigns, sales programs, advertising, artist appearances, contesting and value-added opportunities. Created sense of stability in transition during company downsizing and spearheaded 2 department restructurings; increased travel efficiency, expenses, staff allocation and morale.- Initial project efforts resulted in Sheryl Crow’s Grammy nomination and award for Best New Artist.- Brought many breakout bands to platinum sales levels (1M units), including Janet Jackson, Sheryl Crow, Blues Traveler, Gin Blossoms, Soundgarden, Amy Grant, Sting, Bryan Adams and Aaron Neville.- Trained, mentored and coached field staff of 15 with 13 rookies into a top-flight promotion team; landed #1 industry ranking by Billboard Magazine as defined by market share.- Formalized department’s first balanced budget; accountable for all departmental budgets, including staffing, overhead and outside vendor expenditures.- Championed the development of market overlay software with analysis of sales and airplay data; executed cutting-edge communication technologies to maximize interaction between artists and consumers.