Lori Sharp Email & Phone Number

Norfolk, VA, US

Norfolk, Virginia Area

• Project manager and media relations lead for several clients within the healthcare, transportation, and environment industries.
• Serve as project manager for community outreach and marketing-based projects.
• Support Business Development in Hampton Roads.
• Develop integrated communications plans for clients.
• Develop messaging and earned media strategies for healthcare clients regarding value-based care and social determinants of health initiatives, such as food and supportive housing programs.
• Monitor and train staff on using the Meltwater media tracking platform.

Hampton Roads Market

• I was part of a team that developed public relations strategies for Bon Secours Hampton Roads (BSHR).
• Created press releases and media pitches
• Proofed and edit public relations and marketing materials
• Coordinated and direct patient and provider video shoots for various projects
• Assisted with coordinating media interviews
• Planned special events

• I oversaw public relations, marketing, and advertising for Norfolk Public Library (NPL), a library system in an urban city of 240,000 residents. NPL consisted of 12 branch libraries and one main library, Slover Library.
• Supervised two full-time and one part-time staff.
• Developed departmental goals that supported the library’s strategic plan and the City of Norfolk’s priorities.
• Created communication plans for promoting services and events.
• Coordinated media interviews with staff and served as library spokesperson.
• Oversaw the Public Relations operating budget.

Norfolk, Virginia Area

• I was responsible for developing a system-wide, comprehensive volunteer program for NPL.
• Developed policies and guidelines for the volunteer program.
• Worked with staff to develop an updated list of volunteer positions as well as detailed job descriptions for positions.
• Promoted the NPL volunteer program at community events.
• Served as staff liaison to the Friends of the Norfolk Public Library.

• I oversaw several fundraising programs sponsored by the American Cancer Society.
• Served as the staff partner for six Relay for Life events and exceeded fundraising goals for each event.
• Developed new Relay for Life events at Christopher Newport University and Virginia Wesleyan College.
• Coordinated Hampton Roads’ participation in the Richmond Making Strides Against Breast Cancer Walk.
• Coordinated the 2006 Daffodil Days fundraising program and raised 75% more than the previous year.

• I served as the advisor for Lancer Productions (LP), the student programming board at Longwood University.
• Developed and submitted press releases for special events.
• Handled contract negotiations and revisions for all LP events.
• Facilitated staff development activities and retreats for LP.
• Assisted with the planning and marketing of Family Weekend, New Lancer Days, Oktoberfest, and Spring Weekend events.

B.A, Communication Studies

Activities and Societies: Virginia Tech Union, Phi Sigma Pi

M.Ed, Student Affairs Administration