Performance Marketing Specialist Ice Cream NLMaternity leave cover until the start of my masters.Responsible for retail media activations for all ice cream brands such as Ben & Jerry's, Magnum, Hertog, and OLA on retailers Albert Heijn , Jumbo, Flink, Getir, Thuisbezorgd (JET) and UberEats. Main goals to increase online ice cream sales and claim the snacking occasion. Testing and implementing new retail media placements on these retailers in joint forces with the media agencies.Also, responsible for the conversion layer of bigger running ice cream campaigns. Think of social campaigns in combination with retailers. Campaigns I worked on: Magnum Mansion 2023, Magnum "Mini, mini, mini" 2023, Ben & Jerry's Cookie Dough Core 2023.

Digital marketing & e-commerce for refreshments division (Ben & Jerry's, Magnum, and Lipton Ice Tea)Daily activities:- Developing digital and data strategies for Lipton Ice tea, Magnum, and Ben & Jerry's. These strategies support the brand team to better execute data-driven marketing. The document looked at opportunities for all digital marketing facets such as SEO, SEA, lead generation, lead nurturing, etc. - Support digital campaign activations Lipton Ice Tea. Together with my supervisor, we were the link between the technical specialists and the Lipton Ice Tea brand team. Making sure brand requirements were implemented correctly throughout the process. The campaigns I worked on: Hét Lipton terras van 2022(https://www.stemopjefavoriet.nl/), The zero runner game.- CRM activities for Lipton Ice Tea. Again, being the link between the technical teams and brand team. Setting up a CRM roadmap using the mediacalendar, developing an overall document to keep track of A/B tests and setting up A/B tests.- Content creation for Lipton Ice Tea to improve SEO. We developed a "Lipton Ice Tea recipe page" with the Lipton Ice Tea brand team using keyword analysis to improve SEO ranking. - Thesis about customer profiles of Dutch gamers in which I gathered statistical numerical data and qualitative data based on interviews to identify occassions for the ice cream brand Magnum (Result 8)- I developed an extensive recommendations chapter with several internal and external stakeholders for Magnum to have its first entry in the gaming market. Parts of these recommendations were considered and now live in a gaming marketing campaign (https://magnumpleasurehunt.gg/)

1.Market research through secondary and primary research. The research provided valuable insights which allowed the company to take the next strategic steps concerning a newly developed data-driven planning tool using aritificial intelligence and advanced data analytics. 2.Both prospecting and lead generation by executing email campaigns and A/B testing. 3.Creating sales pitches4.Other tasks such as applying for governmental subsidies, identifying potential partnerships and market sector.

Soluno BC Nederland, previously called CallHosted, is an innovative, growing and challenger Cloud-Telecom company. Its relatively small but very capable team enables the business to work and grow fast in the rapid and highly competitive telecom world. As the job title already mentions, I performed many diverse and challenging projects during my time at Soluno. Such projects involved:-Product development team: implementing new features in the Cloud Telecom platform (Writing user stories for new features, bug testing, collaborating with software developers, creating release notes, release communications)-Setting up communication channels within the company between the product and technical service teams.-Creating instructive content for users of the Cloud Telecom platform (Video editing, writing blogs in Markdown and HTML, writing instruction documents for customers and internal teams)-Marketing communication: Webpage maintenance, writing texts, social media accounts-Showcasing and reporting on innovation in the business to apply for potential governmental financial support