Experient professional used to work with strong brands of differents segments, understanding their needs identifying solutions to improve results, sales and perception in the final consumer with innovation and creativity. Planning, implementation and management of performance campaign on Google (Ads, Youtube, GDN, Shopping Merchan Center) and Facebook / Instagram associated with the structuring of the company's digital ecosystem aimed with special projects on vertical websites, tests AB, landing pages, email mkts, programmatic, e-commerces sites and digital influencers.- Presentations of strategics communication for global accounts - Reports and analyses of results with post buy to get learnings and insights to improve resultson digital marketing (Social Network, Search, Display, Youtube, Email Marketing, Programmatic, Vertical Sites)- Ability to negotiate, build solid and trusting relationships with clients, focus on sales with companies and advertising agenciesClients: Mercado Livre, Pizza Hut, Barilla, Land Rover, Dell, P&G, Unimed, Ponto Frio, Instituto Mauá, Adyen, Petz, Nokia, Tupperware, Sony, Iveco, União, Camil, Ox, Neutrox, Korres, Audibel, Blue Tree, Sal Lebre* Google Ads - Google Analytics - Google Trends - Data Studio Google - Google Tag Manager* Facebook/ Instagram* Monitor - TGI - MW (Media Workstation) - EasyMedia* ComScore - Stilingue - SemRush - mLabEnglish Fluent - Spanish Intermediate - Italian Fluent
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Sales Digital Account ExecutiveFolha De S.Paulo Apr 2024 - PresentSão Paulo, São Paulo, Brazil- Direct contact with clients and agencies, focused on sales results.- Monitoring campaigns, adjusting the processes as needed, analysing datas for better results.- Responsible for contact and negotiation in planning and special projects.
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Sales Account ExecutiveMfield Mar 2023 - Mar 2024São Paulo, São Paulo, Brazil- Direct contact with clients and agencies, focused on sales results.- Monitoring campaigns, adjusting the processes as needed, analysing datas for better results.- Responsible for contact and negotiation in planning and special projects. -
Media ManagerSanta Clara - Agência & Consultoria De Comunicação Dec 2020 - Feb 2023São Paulo, São Paulo, Brazil- Direct contact with clients and providers, responsible for Digital and Offline strategy communication and processes optimization (branding and performance), always managing the team.- Campaign budget control and billing through PO's (financial kit).- Monitoring performance campaigns, adjusting the processes as needed, analysing datas for better results, working aligned with BI team.- Daily use of media tools: Business Manager for Facebook and Instagram, Twitter and Linkedin Ads, Google Adwords, Google Analytics, Trends, Comscore.- Responsible for contact and negotiation with partners, suppliers for all plans and projects. -
Head Of MediaAgência Brancozulu Nov 2018 - Nov 2020São Paulo E Região, Brasil- Direct contact with clients and providers, responsible for Digital and Offline strategy communication and processes optimization (branding and performance), always managing the team.- Campaign budget control and billing through PO's (financial kit).- Monitoring performance campaigns, adjusting the processes as needed, analysing datas for better results, working aligned with BI team.- Daily use of media tools: Business Manager for Facebook and Instagram, Twitter and Linkedin Ads, Google Adwords, Google Analytics, Trends, Comscore.- Responsible for contact and negotiation with partners, suppliers for all plans and projects. -
Media Supervisor/ PlanningId\Tbwa Jul 2018 - Nov 2018São Paulo Area, Brazil- Direct contact with clients and providers, responsible for Digital strategy communication and processes optimization (branding and performance), always managing the team.- Campaign budget control and billing through PO's (financial kit).- Monitoring performance campaigns, adjusting the processes as needed, analysing datas for better results, working aligned with BI team.- Daily use of media tools: AdMedia, Business Manager for Facebook and Instagram, Twitter and Linkedin Ads, Google Adwords, Google Analytics, Trends, Comscore.- Responsible for contact and negotiation with partners, suppliers for all plans and projects. -
Media Supervisor / PlanningRef+ Oct 2016 - Jun 2018São Paulo Area, Brazil- Direct contact with clients and providers, responsible for Digital and Offline strategy communication and processes optimization (branding and performance), always managing the team.- Campaign budget control and billing through PO's (financial kit).- Monitoring performance campaigns, adjusting the processes as needed, analysing datas for better results, working aligned with BI team.- Daily use of media tools: AdMedia, Business Manager for Facebook and Instagram, Twitter and Linkedin Ads, Google Adwords, Google Analytics, Trends, Comscore.- Responsible for contact and negotiation with partners, suppliers for all plans and projects. - Special Case with Mercado Livre, the company won the award "Top of Mind 2017" as the most remember e-commerce and in the same year records of views on the youtube as the 10 most videos views of month when we ran tha campaigns.- Special Case with Barilla nedded a approvement with USA and Italy to develop a campaign focus on strategics markets and a action, a great challenge on the "Masterchef Brazil" tv show using the pasta of Barilla in traditional and classics recipes -
Media Manager / PlanningDim Propaganda Dec 2014 - Oct 2016São Paulo Area, Brazil- Direct contact with clients and providers, responsible for Digital and Offline strategy communication and processes optimization (branding and performance), always managing the team.- Campaign budget control and billing through PO's (financial kit).- Monitoring performance campaigns, adjusting the processes as needed, analysing datas for better results, working aligned with BI team.- Daily use of media tools: AdMedia, Business Manager for Facebook and Instagram, Twitter and Linkedin Ads, Google Adwords, Google Analytics, Trends, Comscore.- Responsible for contact and negotiation with partners, suppliers for all plans and projects. - Special Case of Unimed, the company nedded a campaign that attend all the franchisings of the country so was necessary a planning and strategics that the focus in a corporative target and approvement of all regional representants of Brazil -
Media SupervisorLeo Burnett Tailor Made Oct 2013 - Dec 2014- Direct contact with clients and providers, responsible for Digital and Offline strategy communication and processes optimization (branding and performance), always managing the team.- Campaign budget control and billing through PO's (financial kit).- Monitoring performance campaigns, adjusting the processes as needed, analysing datas for better results, working aligned with BI team.- Daily use of media tools: AdMedia, Business Manager for Facebook and Instagram, Twitter and Linkedin Ads, Google Adwords, Google Analytics, Trends, Comscore.- Responsible for contact and negotiation with partners, suppliers for all plans and projects. - Special Case with P&G, the launching the award winning viral campaign "Together against leaks" with Safernet and P&G's brand 'Always'. This campaign won the internal award 'Leo Intel' 2015 and was on the Cannes Lions - Media Lions short list in 2015. -
Media SupervisorWunderman Oct 2011 - Oct 2013- Direct contact with clients and providers, responsible for Digital and Offline strategy communication and processes optimization (branding and performance), always managing the team.- Campaign budget control and billing through PO's (financial kit).- Monitoring performance campaigns, adjusting the processes as needed, analysing datas for better results, working aligned with BI team.- Daily use of media tools: AdMedia, Business Manager for Facebook and Instagram, Twitter and Linkedin Ads, Google Adwords, Google Analytics, Trends, Comscore.- Responsible for contact and negotiation with partners, suppliers for all plans and projects. .- Special case of Nokia, a campaign that nedded attention and focus for branding, awareness, frequence and the solutuon was the sponsorship of "Lollapalooza Festival" with a total taylor made deliver on pay tv, at mulstshow channel with merchandisings during the broadcast concert, insertion during the shows and pills and vignetes along the day -
Media Online CoordinatorLov – Dentsu Feb 2010 - Oct 2011- Direct contact with clients and providers, responsible for Digital and Offline strategy communication and processes optimization (branding and performance), always managing the team.- Campaign budget control and billing through PO's (financial kit).- Monitoring performance campaigns, adjusting the processes as needed, analysing datas for better results, working aligned with BI team.- Responsible for contact and negotiation with partners, suppliers for all plans and projects. -
Media AssistantRae,Mp Feb 2008 - Jan 2010 -
Media AssistantDm9Ddb Aug 2004 - Jan 2008
Luis Augusto Skills
Luis Augusto Education Details
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Electrical And Electronics Engineering
Frequently Asked Questions about Luis Augusto
What company does Luis Augusto work for?
Luis Augusto works for Folha De S.paulo
What is Luis Augusto's role at the current company?
Luis Augusto's current role is Marketing and Advertising Professional.
What schools did Luis Augusto attend?
Luis Augusto attended Faculdade Cásper Líbero, Universidade Estadual Paulista Júlio De Mesquita Filho.
What skills is Luis Augusto known for?
Luis Augusto has skills like Digital Marketing, Advertising, Online Advertising, Digital Strategy, Social Media Marketing, Media Planning, Marketing Strategy, Marketing, Digital Media, Social Media, Strategic Planning, Facebook.
Who are Luis Augusto's colleagues?
Luis Augusto's colleagues are Talita Lino, Lívia Marra, Maycon Brito Cardoso Dos Santos, Celina Régia Freitas, Fabio Serapião, Lucimara Sena, Wilker Cesar.
Not the Luis Augusto you were looking for?
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Luis Augusto
Graduated In Business Administration From Universidade Anhembi Morumbi (Laureate Internacional Universities) And Postgraduate In Strategic Business Management (Mba-Fgv) With +8 Years Of Experience.São Paulo, Brazil -
Luis Augusto
Guarulhos, Sp -
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Luis Borrego
English-Spanish Teacher (Ai Trainer); Graduated In English Literature And Fluent In English, Spanish, And Portuguese (Native Spanish Speaker).Vitória Da Conquista, Ba
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