Strategic advisor and operational leader driving alignment and execution across marketing planning and business intelligence. Represent VP of Global Business Intelligence in bi-weekly executive councils and 4 forums quarterly, providing strategic and operational point-of-view and lead weekly operational council of 20 key leaders, ensuring alignment on key initiatives and resolving project challenges. Manage multi-million dollar global marketing budget and lead cross-functional sales, product… Show more Strategic advisor and operational leader driving alignment and execution across marketing planning and business intelligence. Represent VP of Global Business Intelligence in bi-weekly executive councils and 4 forums quarterly, providing strategic and operational point-of-view and lead weekly operational council of 20 key leaders, ensuring alignment on key initiatives and resolving project challenges. Manage multi-million dollar global marketing budget and lead cross-functional sales, product, finance, and HR teams to implement key marketing programs. •Grew profitable customer base 15% YOY and drove 25% margin increase across client and enterprise products by enhancing pipeline health • Drove operational effectiveness by installing new business management system, enhancing request responsiveness 20 points, achieving 370K annual uses tool adoption rate, and launching 5 new proofs of concept• Spearheaded 200+ high value engagements with marketing and cross-functional team executives and leaders• Directed new team structure creation for 140 employees, defined roles and responsibilities, created change management plan, and ensured seamless integration organization-wide• Enhanced cross-departmental efficiency by facilitating stakeholder communication and collaboration and multiple continuous improvement initiatives to elevate marketing operations and impact Show less

Led the organization-wide marketing performance KPI function, establishing business and customer value metrics and delivering strategic insights through comprehensive data, reporting, and analytics initiatives. Partnered with global business operations to align marketing metrics with overall business goals, driving strategic decisions and operational efficiency. Presented insights and recommendations to senior management, highlighting opportunity and risk areas.• Created new KPI… Show more Led the organization-wide marketing performance KPI function, establishing business and customer value metrics and delivering strategic insights through comprehensive data, reporting, and analytics initiatives. Partnered with global business operations to align marketing metrics with overall business goals, driving strategic decisions and operational efficiency. Presented insights and recommendations to senior management, highlighting opportunity and risk areas.• Created new KPI framework, including strategic and operational customer engagement metrics, such as overall revenue/margin, revenue/margin per buyer, buyer engagements, and quote tap • Reduced and rationalized reports and dashboards 40% by simplifying metrics, and drove cross-functional leadership alignment on single-source of truth for business and marketing performance• Accelerated delivery of insights to stakeholders by 70% by installing self-serve and automated analytics—trained and enabled 500+ power users Show less

Directed Latin America region business intelligence team of 12 with multi-million dollar budget supporting 8K+ corporate accounts. Partnered with business and marketing teams to align objectives with data-driven growth opportunities, directed CRM, targeting, modeling, segmentation, and data quality, and engaged with external IT market vendors to secure top industry insights. • Delivered 70% contact marketability coverage for demand generation by revamping customer contact data quality… Show more Directed Latin America region business intelligence team of 12 with multi-million dollar budget supporting 8K+ corporate accounts. Partnered with business and marketing teams to align objectives with data-driven growth opportunities, directed CRM, targeting, modeling, segmentation, and data quality, and engaged with external IT market vendors to secure top industry insights. • Delivered 70% contact marketability coverage for demand generation by revamping customer contact data quality strategy• Identified $110M incremental opportunities with 20X conversion rate by implementing predictive analytics through 1st Win Cards initiative • Earned Dell Global Integration Award as Latin America representative for historic Dell and EMC merger, creating Dell Technologies Show less

Led team of 10 with multi-million dollar budget driving product and solutions marketing programs and campaigns supporting business growth for Latin America. Developed integrated marketing strategies, collaborated with cross-functional teams to understand business goals and identify target audiences. Analyzed industry trends, marketing insights, and new technologies to constantly improve campaign effectiveness. • Drove 20% server solution sales increase by implementing blades first and… Show more Led team of 10 with multi-million dollar budget driving product and solutions marketing programs and campaigns supporting business growth for Latin America. Developed integrated marketing strategies, collaborated with cross-functional teams to understand business goals and identify target audiences. Analyzed industry trends, marketing insights, and new technologies to constantly improve campaign effectiveness. • Drove 20% server solution sales increase by implementing blades first and converged infrastructure program, creating new global best practice• Achieved 40% entry level servers unit growth and 40%+ tower server market share by partnering with sales teams for distribution growth plan• Delivered 5% win rate increase in client and enterprise products and 10% margin goodness by leading one-price cross-functional initiative Show less

Served as trusted strategic and operational advisor to Latin America Head of Marketing, providing guidance on key business initiatives and improvements, facilitating communication, and ensuring cross-functional collaboration.

Directed team of 10 in strategizing and executing marketing programs for Latin America market and built strong relationships with external supplier, manufacturer, and distributor partners. Led 25 product launches, managing product roadmaps, timelines and budgets, communicating updates and launches to cross-functional teams, analyzing metrics, and optimizing product performance• Drove 20% opportunity win rate increase and 5% margin improvement by implementing bid desk and providing… Show more Directed team of 10 in strategizing and executing marketing programs for Latin America market and built strong relationships with external supplier, manufacturer, and distributor partners. Led 25 product launches, managing product roadmaps, timelines and budgets, communicating updates and launches to cross-functional teams, analyzing metrics, and optimizing product performance• Drove 20% opportunity win rate increase and 5% margin improvement by implementing bid desk and providing effective deal support • Achieved 95% on-time product offering availability for product launches • Increased solution attach rates 30% by delivering upgrade, cross-selling and workloads sales enablement activities• Enhanced brand visibility and engagement for client and enterprise PC, server, storage and networking product portfolio. Show less

Led business operation optimization and productivity strategies for global finance solutions firm with offices in 34 countries. Drove efficient operations by analyzing and improving existing business processes and workflows, and identified business risks and opportunities. Installed new Sugar CRM solution.• Developed and implemented strategies to optimize business operations and improve productivity•Analyzed and improved existing business processes and workflows to ensure efficient… Show more Led business operation optimization and productivity strategies for global finance solutions firm with offices in 34 countries. Drove efficient operations by analyzing and improving existing business processes and workflows, and identified business risks and opportunities. Installed new Sugar CRM solution.• Developed and implemented strategies to optimize business operations and improve productivity•Analyzed and improved existing business processes and workflows to ensure efficient and effective operations•Identified risks and opportunities that impacted the business. Show less

Drove strategic and operational plan for Central America and Dominican Republic regions at global technology and digital transformation services company. Optimized sales processes and go-to-market strategies.• Maximized sales force efficiency by analyzing sales opportunities and conducting sales forecasts, territory reviews, supporting marketing activities, and managing regional resources • Led strategic and operational marketing planning• Developed a deep understanding on sales… Show more Drove strategic and operational plan for Central America and Dominican Republic regions at global technology and digital transformation services company. Optimized sales processes and go-to-market strategies.• Maximized sales force efficiency by analyzing sales opportunities and conducting sales forecasts, territory reviews, supporting marketing activities, and managing regional resources • Led strategic and operational marketing planning• Developed a deep understanding on sales processes and go-to-market strategies Show less

Oversaw portfolio of 4 products as a technical subject matter expert for IBM server and storage solutions. Prepared operational product plans and designed controls to achieve revenue targets. • Managed the partnership with our main supplier IBM, built strong stakeholder relationships, and led negotiations around marketing, finance and sales