Mackenzie Weal Email & Phone Number

Calgary, Alberta, Canada

As the newly appointed Director of Operations, I am thrilled to take on this new challenge and lead the organization's implementation and management of systems, processes, and people. My role includes overseeing the growth and development of the organization to ensure quality and an optimal experience for both internal and external stakeholders.I am also responsible for managing key relationships with contractors, driving financial literacy and performance, executing grant procurement… Show more As the newly appointed Director of Operations, I am thrilled to take on this new challenge and lead the organization's implementation and management of systems, processes, and people. My role includes overseeing the growth and development of the organization to ensure quality and an optimal experience for both internal and external stakeholders.I am also responsible for managing key relationships with contractors, driving financial literacy and performance, executing grant procurement and management, and compiling and analyzing donor and client data. Show less

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Qualicum Beach, British Columbia, Canada

Customer Demographic Profiles• Key insights based on this third-party data and internal data allowed for forecasting of population growth and families with children growth for the companies store regions.Store Viability Project• Data provided by Stats Canada and BC Stats was used to determine the grocery expenditures per person over the age of 18 in the year 2021 in the Parksville, BC area.• Using population and household projections, expenditure data, and demographically… Show more Customer Demographic Profiles• Key insights based on this third-party data and internal data allowed for forecasting of population growth and families with children growth for the companies store regions.Store Viability Project• Data provided by Stats Canada and BC Stats was used to determine the grocery expenditures per person over the age of 18 in the year 2021 in the Parksville, BC area.• Using population and household projections, expenditure data, and demographically weighted statistics will formulate the calculation to determine the weekly dollar spend per square foot of grocery retail space in the Parksville area.• This weekly spend per square foot of available grocery retail space will include a composite index that accounts for the impact of non-food sales, tourism-related sales, and customer goodwill for the Parksville area.Need-Based Classification• Developed an algorithm that classifies Quality Foods customers into 13 different feature-groups which are defined by customer needs.• By looking at the top deciles of each feature-group, Quality Foods can target them with specific marketing and advertisements that reflect their purchasing habits. Show less

Calgary, Canada Area

• Experience in using Salesforce to develop comprehensive, targeted marketing campaigns that support sales programs, recognition, events, and learning. • Conducted a product pricing analysis and presented my findings to director and managers, • Worked closely with marketing and finance teams on statistical pricing.

Calgary, Alberta, Canada