Marketing and promotions specialist; management team for film industries; coordinate promotional events in the Buffalo area and distribute promotional itemsScreening representative; write screening reports for the films and assist in crowd control

Coordinate events in the Buffalo area to promote upcoming Columbia Pictures films; contribute to weekly Sony conference calls

Conceptualized and designed creative graphics for marketing and sales materials, including advertisements, social media graphics, flyers, posters, banners, invitations, brochures. Developed and ensured timely execution of marketing campaigns on social media platforms.• Designed packaging graphics for new sponsorship flavors such as One Buffalo, Sundae at the Ralph and ‘CUSE 44.• Developed point of sale materials for Perry’s and various customers and sponsors, including Buffalo Bills, Buffalo Sabres and Rochester Americans. Worked with printing vendor to design marketing collaterals.• Expanded social media platform presence to reach 55k Facebook fans, 4k Twitter and 2.5k Instagram followers through engaging posts and sweepstakes receiving between 600-3,000+ entries. Increased Instagram following by 130% from 2015 to 2016.• Redesigned annual sustainability report leading to first place in the U.S. Dairy Sustainability Awards in the Outstanding Dairy Processing & Manufacturing category.• Initiated and developed new onboarding materials such as a 9-minute cow-to-cone informational video to help educate new hires on common terminology and highlight the role each department plays. Implemented new brand ambassador and social media advocacy program to train new hires on social media policies.• Assisted with comprehensive public relations campaign to support product launch through press conference and product drop-offs to blogger, brand advocate and media contacts, which led to an abundance of earned media (television, radio, social media, word of mouth) and high demand for product.

Assist Marketing Team with promotional events; monitor social media; coordinate sweepstakes and promotions; respond to customer comments

Assist in various studio television production roles to help broadcast episodes