Maggie Leisy Email & Phone Number

Seattle, Washington, US

Costa Mesa, California, US

• Strategize, plan, and manage all email channel communications in support of Global and Regional Marketing, eCom, Vans Family, and Vans Customs within the United States and Canada
• Optimize email channel performance utilizing test and learn tactics and ongoing strategic development. Report on insights within the Marketing department and to leadership to drive knowledge around consumer and product
• Partner with technology teams, developers, and creative designers to launch new channel capabilities and revamped email template designs in SFMC to bring ‘best in class’ personalized emails and journeys to our consumers
• Created and maintain an email marketing dashboard and deployment calendar which cross functional partners can leverage for understating and managing their email needs
• Launched Vans first Lifecycle campaign, utilizing consumer data to create personalized Journeys to drive increased engagement and conversion with our consumers. Increased Engagement KPIs by +43%, increased RPM +64%.
• Partnered with Mobile team to launch the latest lifecycle channel, Mobile Push. Led the UAT testing for Marketing and Transactional use cases.

San Mateo, CA, US

• Team lead for strategizing, developing, and executing on global lifecycle, batch, drip, retargeting, and retention campaigns. Increased Q2 revenue by 204% YoY
• Redesigned retargeting email strategy based on customer behavior to provide relevant, timely, response-driven messaging to customers. Increased Q2 retargeting revenue by 736% YoY
• Analyze and optimized campaigns, understanding key performance drivers and developing best practices to maximize engagement and conversion
• Managed the development of campaign assets including gathering requirements from external stakeholders, managing the KO, creative review and approval process, collaborating with internal designers, copywriters, and.
• Launched CDP segmented omni-channel journeys utilizing cross channel behavioral triggers

San Mateo, CA, US

• Built our global promotional and lifecycle email strategy to drive increased revenue, engagement, and monthly/yearly subscribers
• Redesigned our retargeting email strategy based on customer behavior that provides relevant, timely, response-driving messaging to customers. Increased revenue by 125% MoM
• Analyze and optimize one-off and lifecycle campaigns, understanding key performance drivers and developing best practices to maximize effectiveness
• Work closely with cross functional partners to develop a unified voice across multiple channels during promotions and product launches
• Lead regular, lifecycle business reviews with cross-functional stakeholders; own tracking and reporting of key lifecycle marketing performance metrics
• Manage the development of campaign assets including gathering requirements, managing the creative review and approval process, collaborating with internal designers, copywriters, and developers, ensure adherence to.

San Mateo, CA, US

• Owned the campaign process end to end for email and browser, including building deployment schedules, determining audience criteria, briefing creative teams, building campaigns within marketing tools, translating.
• Collaborated with the Ecommerce team to implement revenue driving campaigns for prospects and customers
• Grew revenue for Fall Product Launch by 298% YoY
• Setup and conducted A/B testing to optimize key KPI

• Assist the Marketing team with the rapidly growing online and mobile brand, BetAmerica. Launched Rewards Program that consisted of an online shop and improved customer rewards level for customers.
• Worked with the CRM team in preparing retention campaigns, with additional duties supporting the rest of the marketing team
• Scoped, built and reported on email and push notification campaigns
• Assisted in the preparation of focused consumer promotions
• Assisted in preparing and delivering daily/weekly/monthly reports

Louisville, KY, US

• Attend depositions, hearings, proceedings, and other events that require written transcripts. Prepare transcripts for the record. Network with professionals in the legal field. Attend annual Kentucky Justice.
• Hired as a receptionist and promoted to court reporter after three months of employment
• Serve as the point person for technical and professional questions by co-workers
• Brought in new clients for future business

Collaborated with staff on new ideas and tools for marketing and communications. Lead in planning Rolex Kentucky Three-Day Event, an international competition that draws over 75,000 spectators annually at the Kentucky Horse Park in Lexington, Kentucky. Prepared all materials and merchandise for sale at the exhibitor booth at the Rolex Kentucky Three-Day.

Assisted head veterinarian with x-rays, ultrasounds, and treatments on the Churchill Downs backside. Treated professional sport horses, prepared surgical sites for injections, safely restrained horses during exams, and inventoried medications and bandages for all three veterinary trucks

Stockholm, Stockholm County, SE

Kept stable area and tack room swept, raked and watered. Cleaned and organized the feed room. Adhered to feeding, cleaning, and supplement schedules

Bachelor Of Science In Business Administration, Equine Business

Minor, Marketing

Horse Husbandry/Equine Science And Management