Marc Hebert Email & Phone Number

Framingham, Massachusetts, United States

• Manage team of research directors (4 FTEs) and their staff responsible for all syndicated, copy testing, and custom research projects, aligned to best practices• Mentor and assist team members on the execution of all phases of quantitative research studies• Responsible for the department wide standards ensuring quality research data and client services• Managed migration from third party programming tooling to proprietary tool to ensure seamless transition and workflow management

Framingham Earl, England, United Kingdom

• Lead B2B and B2C market research projects for brand KPIs, ad campaign and copy testing for notable national and international brands including but not limited to AT&T, eBay, Home Depot, USAA, Northwestern Mutual, Chic-Fil-A and Wendy’s o Managed projects including questionnaire maintenance, programming, fieldwork, coding data setup and various analytical requirements o Communicated regularly with internal stakeholders to provide the highest level of client and project support• Established and maintained best practices to ensure data integrity for continuing trackers and custom research projects• Trained and mentored new employees on various research platforms and analytical tools

Framingham, Massachusetts, United States

• Managed syndicated research projects from start to finish for several industries such as Property & Casualty Insurance, Financial Advisors and Retirement Services o Generated data sets and verified data accuracy ensuring it met required business standards for each project o Generated Q files using best practices to build client deliverables and assist internal team members with data analysis

Quantitative:In-depth collaboration with Research Director and clients to develop research objectives and design of research projects.In-depth collaboration with Research Director to develop research instruments.Work with vendors to collect bids and negotiate costs.Maintain clear, timely communications with internal and external stakeholders/clients.Monitor fieldwork and address any issues that arise. Review data file to ensure quality for analysis.Design a basic analysis/tabulation plan, including: basic statistics (frequencies and crosstabs) and significance testing.In-depth collaboration with Research Director with the application of advanced multivariate methods (regressions, conjoint analysis, clustering/segmentation models, CHAID, Van-Westendorf, etc).Prepare presentations and reports in PowerPoint that display information in an insightful manner. In-depth collaboration with Research Director to write research summary and conclusions which address research objectives.Oversee project management staff including resource management and assignment, annual and quarterly reviews, conflict management.Review work of others as needed to ensure quality.Qualitative:In-depth collaboration with Research Director and clients to develop screener design, moderation guide, and any in-group material.Work with research facilities to collect bids and negotiate costs.Coordinate all aspects of the project.Attend qualitative sessions to observe and analyze.Fulfill any needs of the client while attending qualitative sessions.Pull quotes and key insights from transcripts, as well as audio files.Prepare presentations and reports in PowerPoint that displayed information in insightful manner. In-depth collaboration with Research Director to write research summary and conclusions which address research objectives.

Handled both national and international projects across a variety of industries including agriculture, recreation (golf), white goods (large appliances), manufacturing, etc.Understand client's business objectives, strategic issues and research needs, and worked with others in department to determine best approach to address these needs.Created questionnaires to address research objectives including items needed for any additional analyses such as regression, segmentation, and conjoint analysis.Designed studies for CATI and online survey methodologies.Monitored fieldwork and addressed any issues that arose - put together strategies and solutions to overcome any unforeseen obstacles. Worked with outside vendors to monitor online surveys, recruitment and sample procurement.Set up focus group facilities with screening guides, quotas, incentives, transcription, etc - while working within a budget.Qualitative Experience: Conducted 71 Focus Groups (82 hours of gang-survey oriented moderation; 60 hours of discussion oriented moderation) and 142 In-Depth Interviews (142 hours of discussion oriented moderation).Prepared presentations and reports in PowerPoint that displayed information in insightful manner. Wrote summary and conclusions which address research objectives.Assisted in company system improvements (Handbook for Research Department) and In-house training (both as a presenter and

Managed, organized and prioritized activities for multiple quantitative and qualitative research studies.Developed, formatted and tested questionnaires used in CATI, mail and online research studies.Collected, integrated, organized and analyzed a variety of research data using univariate and multivariate regression analyses, factor analyses, reliability testing and tests of statistically significant differences.Client and vendor interaction and management.Created presentations and reported materials proposing specific solutions to client needs or problems.

Bachelor Of Science, Business Administration; Marketing

Education record

Education record