Marcelo Bernal

Marcelo Bernal Email and Phone Number

Assistant Director of Business Development at VillageCare @ VillageCare
new york, new york, united states
Marcelo Bernal's Location
New York, New York, United States, United States
Marcelo Bernal's Contact Details

Marcelo Bernal personal email

n/a
About Marcelo Bernal

Assistant Director of NYS Managed Long Term Care Plan. Strong business development professional with a Bachelor's degree focused in Public Health from State University of New York at Albany.

Marcelo Bernal's Current Company Details
VillageCare

Villagecare

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Assistant Director of Business Development at VillageCare
new york, new york, united states
Website:
villagecare.org
Employees:
468
Marcelo Bernal Work Experience Details
  • Villagecare
    Assistant Director Of Business Development
    Villagecare Oct 2022 - Present
    New York, New York, United States
    Assist Director of Business Development in overseeing thedevelopment and management of specified health plan products salesand training programs.In conjunction with Director of Business Development, facilitate goalsattainment by developing business plans and execution of innovativesales strategies and tactics.Work in close collaboration with Member Services, ComplianceDepartment, Provider Relations, Enrollment, and the MLTC Businessdevelopment team to ensure appropriate cross-functional supports.Accountable for the daily, weekly and monthly production numbers ofthe Managed Care Team as well as all corrective actions associatedwith home visits and site audits.Accountable for developing new relationships with providers (such asmedical practices) and community based organizations.
  • Villagecare
    Business Development Manager
    Villagecare Sep 2018 - Oct 2022
    New York, Ny
    • Understanding up-to-date information on overall market trends and competitors to ensure marketing strategy is current and evolves as the industry changes.• Responsible for leading a marketing team with identifying, creating, building, and maintaining referring relationships with internal and external referral sources to ensure continued growth of the organization. • Maintain current referring relationships with social work/discharge planners, as well as higher level administration of referral sources at Hospitals, Nursing Homes, MD Offices, etc.• Proactively conduct strategic account reviews with all assigned accounts on a regular basis to review service needs and referral/admission trends, as well as identifying programs that meet referral sources needs and business objectives.• Responsible for efficient use of time in marketplace that maximizes census development activities by segment, geography and opportunity.• Development that reflects referral source status, and census development activity for strategic review for future growth. • Designing an annual marketing account plan for program of focus. Develops and writes, in conjunction with operational staff, a detailed systems plan aimed at increasing VillageCareMax MLTC census.
  • Villagecare
    Marketing Representative
    Villagecare Jul 2016 - Sep 2018
    New York, Ny
    •Connecting with internal and external community and provider referral sources on a daily basis.•Communicate with internal and external referral sources to provide them with data to maximize referral to enrollment conversion rate.•Working with the Business Development Manager to discuss time/calendar management to maximize outreach efforts.•Responsible for confirming that all referrals are captured under the marketing reps management, as well as monitoring the status updates on referrals.•Marketing the organization through events, presentations, and fairs and reporting all outreach productivity.
  • Synergy Home Care
    Intake Supervisor
    Synergy Home Care Jun 2015 - Jun 2016
    New York, Ny
    Developed client relationships and arranged for initial client assessments. Coordinated Hospital, Rehab, Skilled Nursing discharges, verified insurance benefits and assessed patient needs for Home Care. •Interviewed patients and completed care assessments to determine eligibility for home care while acting as a focal point of contact for patients and family members to assist with any home care needs. •Promotes continuity of care by establishing positive interpersonal relationships with clients, their families and the agency's care management team.•Performed marketing and outreach to promote non-medical services available through Synergy Home Care. •Identified and enlisted the cooperation of individuals, hospitals, social service agencies and other community organizations in order to build power partnerships, therefore increasing the number of prospective clients.•Provided presentations at senior centers and facilities informing them of home care services and health care options that would improve their health and quality of life.•Conducted telemarketing activities, both inbound and outbound to respond to inquiries, generate appointments, and follow-up on leads, referrals, and re-marketing opportunities.
  • Royal
    Intake Associate
    Royal 2014 - May 2015
    Brooklyn, Ny
    •Coordinated intake for potential patients entering the LHCSA, CHHA and MLTC.•Preformed bi-lingual intake assessments to low-income individuals and families, helping them understand their insurance benefits through Medicaid and Medicare.•Liaised with MD's, nurses, social workers, and case managers to coordinate discharge planning for patients transitioning to home care.•Maintained a high account profile of referrals and delivered ongoing member updates/follow-up calls to each respected source while maintaining accurate records for reporting purposes.•Interfaced with multiple MLTCs and CHHAs to reinstate home care services. •Upheld great patient rapport while helping them understand and eventually obtain services from Certified Home Health Agencies and Managed Long Term Care programs.
  • Elderserve Health Mltc
    Enrollment Specialist
    Elderserve Health Mltc Feb 2013 - Jan 2014
    Brooklyn, Ny
    •Interacted effectively with the Medicaid population and within the corporate environment, collaborating with Community Organizations to enroll eligible individuals into MLTC. •Assisted in the field with the nurses to assist them with the translation and translated all necessary paperwork for patients who only speak Spanish.•Entered clinical & demographical information in the on-site database to record patient information. •Acted as a liaison between the patient, medical staff, and social work team to ensure patients receive optimal home care services.

Marcelo Bernal Skills

Healthcare Client Intake Enrollment Management Marketing Medicare Event Planning Customer Service Public Speaking Home Care Nonprofits Microsoft Office Microsoft Excel Microsoft Word Powerpoint Research Time Management Medicaid Managed Care Bilingual Case Management Program Development Hospitals Community Outreach Nursing Psychotherapy Clinical Research Treatment

Marcelo Bernal Education Details

Frequently Asked Questions about Marcelo Bernal

What company does Marcelo Bernal work for?

Marcelo Bernal works for Villagecare

What is Marcelo Bernal's role at the current company?

Marcelo Bernal's current role is Assistant Director of Business Development at VillageCare.

What is Marcelo Bernal's email address?

Marcelo Bernal's email address is ma****@****are.org

What schools did Marcelo Bernal attend?

Marcelo Bernal attended State University Of New York At Albany.

What are some of Marcelo Bernal's interests?

Marcelo Bernal has interest in Social Services, Civil Rights And Social Action, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Marcelo Bernal known for?

Marcelo Bernal has skills like Healthcare, Client Intake, Enrollment Management, Marketing, Medicare, Event Planning, Customer Service, Public Speaking, Home Care, Nonprofits, Microsoft Office, Microsoft Excel.

Who are Marcelo Bernal's colleagues?

Marcelo Bernal's colleagues are Jami Kermee, Ilene Pendrick, Diane Robinson, Catherine Colon, Christelle Vialet, Kim Redhead, Anjana P..

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