Marcelo Bernal Email & Phone Number

New York, New York, United States

Assist Director of Business Development in overseeing thedevelopment and management of specified health plan products salesand training programs.In conjunction with Director of Business Development, facilitate goalsattainment by developing business plans and execution of innovativesales strategies and tactics.Work in close collaboration with Member Services, ComplianceDepartment, Provider Relations, Enrollment, and the MLTC Businessdevelopment team to ensure appropriate cross-functional supports.Accountable for the daily, weekly and monthly production numbers ofthe Managed Care Team as well as all corrective actions associatedwith home visits and site audits.Accountable for developing new relationships with providers (such asmedical practices) and community based organizations.

New York, Ny

• Understanding up-to-date information on overall market trends and competitors to ensure marketing strategy is current and evolves as the industry changes.• Responsible for leading a marketing team with identifying, creating, building, and maintaining referring relationships with internal and external referral sources to ensure continued growth of the organization. • Maintain current referring relationships with social work/discharge planners, as well as higher level administration of referral sources at Hospitals, Nursing Homes, MD Offices, etc.• Proactively conduct strategic account reviews with all assigned accounts on a regular basis to review service needs and referral/admission trends, as well as identifying programs that meet referral sources needs and business objectives.• Responsible for efficient use of time in marketplace that maximizes census development activities by segment, geography and opportunity.• Development that reflects referral source status, and census development activity for strategic review for future growth. • Designing an annual marketing account plan for program of focus. Develops and writes, in conjunction with operational staff, a detailed systems plan aimed at increasing VillageCareMax MLTC census.

New York, Ny

•Connecting with internal and external community and provider referral sources on a daily basis.•Communicate with internal and external referral sources to provide them with data to maximize referral to enrollment conversion rate.•Working with the Business Development Manager to discuss time/calendar management to maximize outreach efforts.•Responsible for confirming that all referrals are captured under the marketing reps management, as well as monitoring the status updates on referrals.•Marketing the organization through events, presentations, and fairs and reporting all outreach productivity.

New York, Ny

Developed client relationships and arranged for initial client assessments. Coordinated Hospital, Rehab, Skilled Nursing discharges, verified insurance benefits and assessed patient needs for Home Care. •Interviewed patients and completed care assessments to determine eligibility for home care while acting as a focal point of contact for patients and family members to assist with any home care needs. •Promotes continuity of care by establishing positive interpersonal relationships with clients, their families and the agency's care management team.•Performed marketing and outreach to promote non-medical services available through Synergy Home Care. •Identified and enlisted the cooperation of individuals, hospitals, social service agencies and other community organizations in order to build power partnerships, therefore increasing the number of prospective clients.•Provided presentations at senior centers and facilities informing them of home care services and health care options that would improve their health and quality of life.•Conducted telemarketing activities, both inbound and outbound to respond to inquiries, generate appointments, and follow-up on leads, referrals, and re-marketing opportunities.

Brooklyn, Ny

•Coordinated intake for potential patients entering the LHCSA, CHHA and MLTC.•Preformed bi-lingual intake assessments to low-income individuals and families, helping them understand their insurance benefits through Medicaid and Medicare.•Liaised with MD's, nurses, social workers, and case managers to coordinate discharge planning for patients transitioning to home care.•Maintained a high account profile of referrals and delivered ongoing member updates/follow-up calls to each respected source while maintaining accurate records for reporting purposes.•Interfaced with multiple MLTCs and CHHAs to reinstate home care services. •Upheld great patient rapport while helping them understand and eventually obtain services from Certified Home Health Agencies and Managed Long Term Care programs.

Brooklyn, Ny

•Interacted effectively with the Medicaid population and within the corporate environment, collaborating with Community Organizations to enroll eligible individuals into MLTC. •Assisted in the field with the nurses to assist them with the translation and translated all necessary paperwork for patients who only speak Spanish.•Entered clinical & demographical information in the on-site database to record patient information. •Acted as a liaison between the patient, medical staff, and social work team to ensure patients receive optimal home care services.