Marcelo Nacif Email & Phone Number

São Paulo, São Paulo, Brasil

São Paulo, Brasil

São Paulo

- Responsible for customer portfolio, from proposal design, sale, delivery to administrative activities.- Responsible for management and design of digital solutions, which promote experience and concrete results to internal and external customers.- Experience in Digital, AI and CRM projects, aimed at internal employees, customers, chain integration, partners and production plant.- Team of 22 professionals, working on the delivery of various CRM, digital, BI and artificial intelligence technologies, through agile methodologies.- Acting in strategic projects such as Connected Car (Digital IoT), eCommerce, CRM design and implementation.- IBM Awards 2020 for performance and contribution to the company.

São Paulo

- Responsible for Brand Mopar, brand positioning, Online and Offline channels and consumer experience.- Planning and implementation of the 360-degree strategy of the Mopar brand, definition of tone, narrative and territories of action.- Planning and implementation of the Brand Website, online and offline campaigns and point of sales marketing.- Management of 3 marketing agencies and technology suppliers.- Team of 4 direct employees.

Belo Horizonte

- CRM, DBM, direct marketing, lead management and consumer experience management (B2C and B2B) for Latin America.- Team of 6 employees. Management of 4 marketing / technology suppliers.- Lead Management design and implementation within 550 dealers in 3 months.- Increase lead contribution to sales, starting from zero and reaching 6% of the Company's total sales in 1.5 years.- DBM structuring and modeling. 6M customers.- Implementation of customer repurchase index. Increase 5pp in 1 year.- CRM segmentation and positioning, supporting loyalty customer club.- Implementation of lead management in Argentina (Fiat and Jeep).

Belo Horizonte

- Management and international commercial representation of goods.- Creation of the company and partnerships with 8 Brazilian suppliers.

Maracay, Venezuela

- Responsible for purchasing flat and laminated glass from China and USA.- Team of 3 employees.- Structuring the import process of glass containers (design and standardization processes).- Import of more than 300 containers, from purchase, custom clearance, international and national logistics and storage.

Belo Horizonte

- Responsible for CRM, DBM, BI and loyalty program (Alumni).- Lead management and sales processes implementation for corporate and personal clients.- Marketing segmentation and positioning structuring.- Management of alumni club, including web portal and events.

Bachelor Of Business Administration (B.B.A.), Business And Marketing

Post-Graduate, Management With Emphasis On Marketing

Master'S Degree In Administration / Stricto Sensu, Management With Emphasis On Marketing

Activities and Societies: Title: "The Recovery of Services and Perceptions of Justice - Antecedents and Consequences." Keywords.