Marco Trezzi Email & Phone Number

Milan, Lombardy, Italy

As the Global Head of Market Intelligence, I lead a senior team responsible for steering Celonis's strategic initiatives in market and competitive intelligence, shaping the company’s understanding of the industry landscape. My role involves overseeing and aligning two critical units: Competitive Intelligence and Analyst Relationships.With a commitment to delivering actionable insights, I guide cross-functional strategies that drive business decisions, strengthen our competitive positioning, and enhance market differentiation. By synthesizing complex data, analyzing competitive trends, and identifying industry opportunities, I provide senior leadership with an informed view of the market dynamics that influence our path forward.

Milan, Lombardy, Italy

As Head of Go-to-Market Strategy for SAP Customer Experience industry solutions, I am responsible for driving growth in cloud bookings, revenues, renewals, and market share. My focus is on empowering strategic customers and partners to leverage the full power of the SAP Customer Experience suite and SAP’s technology stack, enabling transformative, customer-centric strategies.By crafting targeted go-to-market initiatives and aligning industry-specific solutions with client needs, I help businesses across industries unlock new revenue streams, improve customer retention, and achieve sustainable growth. Through close collaboration with sales, marketing, and product teams, I ensure that our strategies resonate in the market and support SAP’s position as a leader in customer experience solutions.

Milan Area, Italy

As Head of the Customer Experience practice - part of SAP Services business unit - I oversee all advisory and implementation consultancy services designed to support SAP clients on their customer-centric digital transformation strategies.SAP Services is a catalyst for digital transformation success: for this reason also the Customer Experience practice partners with clients to provide best-in-class experts to design, implement, and adopt new technologies by combining unmatched expertise in SAP solutions in the area of Commerce, Marketing, Sales, Service and Customer Data with deep knowledge of industry and business processes.The Customer Experience practice also recognizes the importance of leveraging the SAP Services global ecosystem of digital providers and adapt its delivery processes to work closely with each client’s selected digital provider in the relationship our clients prefer.

Milan Area, Italy

Global lead for Consumer Products industry at SAP Hybris. Responsible for business development across Commerce, Marketing, Sales and Service solutions, go-to-market, partner strategy and ecosystem, and sales enablement for key Consumer Products customers.

Milan Area, Italy

Responsible for the Marketing solutions portfolio focused on helping Consumer Products companies to develop data driven marketing approaches based on SAP disruptive technologies (such as big data, real time data platform, predictive analytics and cloud) to drive highest business performance.

Milan Area, Italy

Collaborated to define the solution strategy and go-to-market efforts for the SAP marketing solutions that address marketers’ needs. Created solution roadmap including product development, partnership and acquisition valuations.

Milan Area, Italy

Head the EMEA Integrated Media team.

Milan Area, Italy

Supported the definition of new marketing and analytic processes, developed business cases and roadmap for key internal projects implementations such as:- Cross media analytics and campaign effectiveness: deployment lead for Marketing Mix Optimization tool designed to support the SAP marketing and business planning organization (US, DE, BR, CN);- Customer acquisition: developed new routing processes to leverage predictive analytics to maximize customer acquisition from digital inbound marketing and nurturing activities (US, DE);- Marketing automation: development and deployment lead for digital media warehouse built to collect information from multi-channel digital campaigns and to feed SAP CRM 7.0 back office.

Milan Area, Italy

Launched the the EMEA Integrated Media shared service center, part of Global Marketing, created to ensure an effective and integrated communication strategy for all product portfolio leveraging media and analytic resources to help the SAP Marketing teams to enhance demand generation and optimize pipeline performances.

Barcelona Area, Spain

Collaborated to validate the financial viability and performance of the new Marketing Shared Service Center for EMEA founded to improve scale, efficiency and effectiveness of demand generation activities (EMEA).

Milan Area, Italy

Led digital marketing consulting engagements at FullSix (leading relationship marketing agencies in Europe part of WPP Group (NYSE: WPP) and listed on the Milan Stock Exchange) with customers across all industries.

Milan Area, Italy

Launched the digital unit at Initiative Italy (Initiative is one of the world's leading independent media services companies part of Interpublic Group (NYSE: IPG) of Companies).

Milan Area, Italy

Participated to the launch of WebMAP, a digital marketing and technology venture capital-backed start-up.

DS Group is a consultancy company focused on ICT systems integration activities.

Mba, Business Administration And Management, General

Mba Exchange, Entrepreneurship