Marcus Boyd Email & Phone Number

Detroit, Mi, Us

Detroit Metropolitan Area

Serve as the subject matter expert for Buick’s I.C.E. and EV Compact SUVs, focusing on customer needs, competition, and market segment.Collaborate cross-functionally with internal teams and external stakeholders to ensure alignment across marketing, sales, and product strategies.Assist in planning and executing product launch events to drive brand awareness and consumer engagement.Leverage retail planning and field experience to mentor and aid in the professional growth of team members.Develop communications and documentation for consumers, dealers, and media to ensure consistent and clear messaging.Conduct market research to identify emerging trends and key consumer insights, supporting marketing plan development and competitive positioning.

Detroit, Michigan, United States

Develop rebate programs to achieve annual market share goals by leveraging inventory and industry segment fundamentals, which include tracking various automotive metrics.Perform analysis for Global Vice President to to answer business questions and support decision-making.Analyze data to identify trends and opportunities that are used to make informed decisions related to sales objectives and inventory requirements.Work with cross-functional teams to develop data-driven strategies for increasing sales and improving customer experience.Perform Financial and incentive budget analysis during the monthly development of the Retailstrategies.Liaisons to assist with Field, Marketing/Advertising, Distribution/Logistics.

Atlanta, Georgia, United States

Analyze industry market and GM proprietary data to uncover missed opportunities to help the dealers improve their business.Construct and co-lead a monthly Atlanta automotive market analysis covering market trends, insights, and upcoming growth initiatives for Southeastern leadership.Tailor GM marketing strategies designed for large markets to better fit the small- to medium-sized dealerships in my district to help them increase their GM vehicle sales and build brand equity in their markets. Delegated by the manager to co-lead the Atlanta Buick brand strategy that has included a live demonstration of a new Buick vehicle for 19 GM dealerships across Atlanta and planning an in-person sales rally for dealership sales consultants.

East Lansing, Michigan

Completed my undergraduate education. Course work has included: marketing, accounting, finance, business administration, sales, human resources, research

Riverwoods, Illinois

-Researched merchants' acceptance of Discover card across the United States-Aided in update and re-launch of referral portal to be used by debit issuing banks-Helped team save $10,000 (yearly project cost), compared team needs with vendor proposal-Worked on team developing Direct Mail marketing pieces -Researched latest trends in the credit, debit, and EMV Chip technology industry-Provided formal presentations to management teams

East Lansing, Michigan

-Managed the website, social media accounts, and press releases.-Directed Fall Recruitment Marketing & Advertising campaign for MSU Greek Life with a $5,000+ budget.-Worked within the leadership team to manage campus-wide budget of $100,000+.-Aided in implementation of a controversial safety policy for social events.

Bloomfield Hills, Mi

-Worked with youth ages 5-12 with a wide range of skill levels in various sports. -Taught sport skills and rules, instilled sportsmanship and team work. -Informed parents regarding skill progress and individual behavior.-Served in the lead role during brief absences of the camp supervisor.

Bloomfield Hills, Michigan

Receive periodic training to serve as umpire for grades 1-12. Officiate games,manage expectations and behaviors of players, coaches and sometimes parents.

East Lansing, Michigan

Designed communications used during Safe Halloween event for East Lansing residence. Helped committee save money by implementing new brochure concept.

East Lansing, Mi

Worked for a contractor that provided delivery service to several small food service businesses. Picked up and delivered food promptly. Provide excellent customer service.

Master Of Business Administration - Mba, Marketing

Marketing, 3.4 Gpa

Activities and Societies: Dormitory Hall Government Social Chair, 2013-2014; Safe Halloween Planning Committee for East Lansing Community.

Business Administration And Management, General

Received scholarship to attend a 1-week program which focused business school success. Program content included professional development.

East Lansing Michigan Freshman Marketing

MSU Residential Business Program—selected to participate in a business learning community