- Collaborated cross-functionally across six brands to drive brand advocacy amongst oncologists and other healthcare professionals (HCPs), ranging from campaign ideation to vendor management across tight, overlapping timelines for generation of marketing assets. One high-ticket brand benefitted from a 400% target achieved with positive HCP feedback on “impactful and memorable” assets (Feb 2024).- Optimised Excel functions for leadership’s planning and reviews, including: Extracting and transforming Power BI sales data into an actionable dashboard, reducing turnaround from five days to one; Creating spreadsheets for oversight on future national drug landscape.- Event management, from spearheading and hosting internal functions to facilitating external HCP engagements. Honed communication skills through engaging various stakeholders, such as renowned oncologists and C-level executives of partner firm. - Leveraged background in photo & video-editing and scientific communication to produce collaterals, spanning from marketing assets to internal newsletters, and video submissions for internal global innovation competition and Great Place To Work initiatives.- Exposure to account management processes, including shadowing sales reps for HCP engagements and Salesforce CRM software.

- Secured Google Digital Academy (Skillshop) Google Ads certification for Search, Display, Video and Shopping ads (Issued May 2022).- Executed market research, competitor analysis, and social media analysis as groundwork for campaign pitch proposals to clients, coupled with evaluation of key opinion leaders (KOLs) to optimise campaign effectiveness. Culminated in one client’s significant Facebook growth (reach +23.7%, new likes +53.1%, page visits +13%, amongst other improved metrics).- Constructed performance reports and performed community management for clients’ social media accounts, coupled with insight gathering for future campaign improvements.

- Researched and presented on SEO and Google AdWords strategies, creating a comprehensive guidebook for company’s future reference.- Developed technical content (media kits, factsheets, articles) and honed sales skills through cold-calling as part of B2C sales funnel. - Orchestrated planning of corporate outreach webinars, including outreach to corporate stakeholders. Culminated in recurring educational webinars conducted after tenure, improving B2B engagement.

- Spearheaded digitalisation of customer letters, amounting to projected savings in low $10,000s range, and initiated analysis of customer SMS alerts. Both projects involved interdepartmental coordination and preparation of comprehensive handover materials for continuity.- Performed analysis of mobile application feedback and usage data for insight generation, coupled with presentation of improvement proposals with routine performance reports.