⭐️ Co-Led the redesign for B.combs 1.2, implementing comprehensive UX and UI updates for student application processes, attendance tracking functionality, and grades organization features, resulting in a more intuitive and user-friendly platform.⭐️ Advocate strong lines of communication between development teams and business leadership to gather insights into both system limitations and business constraints to craft holistic solutions⭐️ Advocate for stronger UX maturity in a startup environment by implementing scalable design processes to accommodate growth, prioritize accessibility-first solutions to ensure inclusivity, and organize cross-functional workshops to foster collaboration and alignment across teams⭐️ Champion new features aimed at enhancing parental involvement in students' academics and attendance records⭐️Conduct discovery meetings with potential users and returning customers to gather insights into user needs⭐️Balanced user-centric design principles with data-driven insights to ensure that design implementations not only enhance usability but also contribute to the achievement of organizational goals

Client Okay Journey•Lead a team of designers on a B2C website redesign analyzing the current website and implementing best practices to create a better user experience•Conduct a competitive analysis and heuristic evaluation on the initial design to gain insights into user challenges•Sketch initial concepts for designs and meet with the team to discuss possible ideas for a more streamlined flow•Keep contact between the client and project manager to ensure smooth delivery of deliverables and garner client trust•Streamline and simplify the booking process to increase ticket sales adding value to the business while prioritizing the user experience•Conduct research on India’s bus system to understand cultural terms to ensure that we account for cultural differences in the design

Client: Homnox• Analyze the UX of a website for a B2C Home Realty company that specializes in digitally printing and furnishing homes to better understand their current framework for a redesign• Conduct unmoderated usability testing to gather quantitative and qualitative data on user comprehension of navigation and current features providing insights into user behavior and preferences for future iterations• Synthesize user feedback through empathy and actively collaborate with the team to identify and address challenges, by redesigning the top navigation, expanding the shop page, and creating a more robust prototype• Align with the stakeholders to gain a better understanding of the services offered, resulting in increased comprehension and use of the internal services across external and internal stakeholders• Iterate designs based on client feedback from deliverables including wireframes, prototypes, and design specifications, ensuring alignment with client and business goals

•Collaborate and prioritize with designers to create an end-to-end B2C website to drive user engagement and sales and create an online presence for our stakeholders• Implement an agile methodology for a streamlined and quick turnaround of deliverables and to ensure the team wason track for the project end date•Conducted quality assurance (QA) on UX/UI aspects, providing valuable feedback for iterative improvement.•Conduct a comprehensive competitive analysis of health and wellness websites to better understand industry best practices and opportunities to deliver a superior user experience•Develop and manage a design system of reusable components, fostering consistency and efficiency in future iterations streamlining the design process and improving the overall user experience•Prepare for developer handoff by creating detailed annotations encompassing elements, states, and features for each page. This facilitated clear communication between the design and development teams

•Style and coordinate wardrobe for fashion shoots, runway shows, and advertising campaign •Manage budgets, negotiate, and maintain accurate records of expenses related to styling projects•Receive recognition for styling achievements, including features in fashion publications

•Concept and write articles for a B2C Men’s fashion brand•Research material on modern trends, sustainability, and economic effects of the fashion industry•Collaborate with stakeholders to review, edit, and publish articles

Sandro is a French luxury brand specializing in contemporary apparel and accessories for men & women While there my duties included • Meeting exceeding monthly sales goals• Providing a high-level customer service experience to match brand identity • Converting customers to clients by providing quality service