Co-Founder And Evp Brand Strategy
CurrentAs Co-Founder and EVP Brand Strategy, Maria's role focuses on digital innovation with the largest enterprise brands globally working closely with the brightest marketers to strategically leverage the influencer and creator ecosystem to deliver measured business results across all stages of the consumer journey.We have entered a post-trust world, where people look to other people to inform their purchasing decisions. In today's environment, marketers are finding it increasingly difficult to reach their target audience with a relevant message, in a way that establishes trust, and drives measurable results at scale.At Linqia, our mission is to create harmony between people and brands by bringing trust and relevance to advertising. We strive to solve this challenge by becoming the highest-performing influencer content engine that delivers the best return on ad spend across all digital media.Our DNA is delivering ROI for our customers, extending the value of influencer and creator content far beyond the initial organic reach of our influencers. Our partnering brands repurpose content generated from their programs to drive greater performance across all of their digital channels, including paid/organic social, e-mail marketing, landing pages, websites and programmatic display. And with our AI-driven platform, we continue to improve, learning and evolving faster than other providers.