Marilyn Liew Email & Phone Number

Singapore

• As an associate art director at PROTOCOL, my key accounts included global brands such as Cheong Kwan Jang, Nestlé Breakfast Cereals, Canon, and MILO. My roles for these brands include:
• Conceptualising and executing visuals for brand campaigns, always-on social content, and product launches.
• Ensuring all visuals adhered to brand guidelines and design standards, and are consistent across multiple ad formats and dimensions.
• Collaborating with strategists to guide and lend insight to design decisions to ease the decision making process for key stakeholders.
• Designing and delivering presentations for internal and external client meetings.
• Set styling for photoshoots + photo retouching. Notables:

Singapore

Conceptualized and executed animated logos for key projects and clients such as Singapore Biennale, Art After Dark, NUS Architecture, and Rich & Good.Was tasked as the main designer to develop and propose the brand identity, logo and illustration assets for Other Tea, a Chinese bubble tea brand.

Singapore

• Worked closely with the Creative Director to conceptualize, develop, and produce brand identities as well as print and digital collaterals for a wide range of F&B, retail, and lifestyle clients.Executed all creative.
• visual merchandising displays
• digital content for social media channels
• event invites and signages
• printed publicationsContinuously evolved both the curation of content and style of motion graphics used for the brand’s Instagram stories to drive traffic and higher engagement rates.Responsible for photography, set.

Singapore

Was responsible for Huiji's advertisement campaign; collaterals included a series of bilingual print advertisements for their products as well as full-sized van decals. Also participated in the conceptualization and/or execution of projects such as Petit Passport, Park Bench Deli’s social media branding and Gallery & Co’s Artist Project.

Managed the social media accounts of Singapore Cable Car and ROYCE Chocolate Singapore by curating and creating content, actively and consistently responding to all comments to drive engagement rates, and conceptualizing social media marketing campaigns for both brands.Wrote articles on social media marketing and SEO on Aiden Creative’s blog.

Bfa Hons. (Distinction), Visual Communication

Activities and Societies: NTU MJ Hip Hop, ADM Final Year Project Internal CommitteeEmerged top 5% of the cohort for the academic year 2015.

Cambridge 'A' Levels

Was part of the college's Humanities Scholarship Programme (HSP), a multi-disciplinary programme with a customised curriculum track.